A top component to running a successful online store or ecommerce website lies in getting marketing right. But, with all the different approaches to marketing today, how to ensure you are actually reaching your customers in an effective way? These days, the answer lies in adopting a data-driven approach. While there are several obstacles to adopting a data-driven marketing approach, the good news is channels are getting more effective at collecting data.Continue reading
Studies show that images drive more engagement than text and people nowadays are getting more and more “visual” than ever before. Then how can we imagine that an image-based social media platform like Instagram shall not help you bring a huge ROI for your business? You just have to know how to utilize it to the fullest.Continue reading
Bigcommerce merchants got an opportunity to drive more sale on Facebook. This SaaS based ecommerce platform now supports checkout option on Facebook Pages. With the launch of this feature store owners can use Shop sections on their Facebook Pages and can check out from there. Additionally, Bigcommerce merchants can install the Facebook pixel, synchronize their product catalog and use advanced advertising products to improve sales on Facebook.Continue reading
In the battle for consumer acquisition Google Analytics plays a very important role. It provides you a lot of information about your site, your visitors and demography of your visitors. This information can be used smartly to get a great marketing plan for your store, a plan which can bring a lot of sales to your web store.
For most of the eCommerce Startups or even those who are in the business for a long time these stats of Google Analytics can turn out to be a very difficult thing to understand, Google Analytics can look like a messed up technical information which is hard to decode.
Magento acquired RJMetrics Cloud Data Analytics platform and the news has been published this August through a Press Release. Magento is claiming that with this new technology you as a merchant will understand your customer, website performance and merchandising in more in depth.Continue reading
Bigcommerce has come up with such best –in –breed feature to ensure all retailers can sell effectively across multiple sales channels. BigCommerce is eager to report the general accessibility of Facebook Shop for all BigCommerce vendors. The new Shop segment is a critical improvement to a business’ Facebook Page, permitting retailers to showcase their items specifically on Pages.Continue reading
Magento eCommerce platform is one of the most well used eCommerce solutions available in the market. Standing out among its power-packed features, is the availability of a large number of seo features in hand, making it consistent and versatile.Continue reading
It is really sad when you see your efforts are not paying back. I am sure, you had big dreams regarding your eStore, so don’t let your dreams shatter.
Today, eCommerce business is flourishing but not all. The current eCommerce market is very competitive, hence planning is very important. Remember, too many factors depends on you and your decision, for example choosing your eCommerce platform, ERP, connector, products, payment procedure, shipping, security etc.Continue reading
In this post, we are going to discuss with importance of packaging inserts so that you can make the best use of every shipped package to build up customer loyalties and extract revenues out of it. It is always advisable to retain the existing customers than it is to acquire new customers frequently. In regards to the same, opportunity to develop customer loyalty and expectation should not be missed with every sale you make.Continue reading