Something big got announced yesterday at the Shop.org’s Retail Digital Summit happening at Dallas, TX. Magento declared a collaboration with Adobe. Adobe’s comprehensive content management solution - Adobe Experience Manager, can now be leveraged by Magento users to design and deliver a consistent experience to its customers across digital channels. Magento’s Digital Commerce Suit coupled with the Adobe Experience Manager will enable merchants to reach out to their customers with personalized messaging and promotions.
It has been a great year for B2B E-commerce and it is important to keep an eye on the digital and technology trends to embrace the success you want for your business. The purpose of this webinar was to bring forward the amazing B2B capabilities of Magento and how integration with back-office systems / ERP will help your business become more efficient.
Effortless and user friendly architecture along with content and functionality management makes Magento a complete solution for your e-commerce requirements. While it is very important to focus on your business and user experience it is also important to keep your magento store safe from long term perspective.
Inventory management and Price rule management are two vital elements in any ecommerce business. Whether you are in B2B or B2C model you would never like your customers to see a disappointing “Out of Stock” message at the front end. On the other hand, promotional campaigns are always the answer whether you wish to incentivise customers to spend more on your store and increase your average order value, OR you wish to convert your one-time customers into your loyal patrons.
Promotional pricing is always the answer whether you wish to incentivize customers to spend more on your store or to increase your average order value. Sometimes promotional offers can also help you convert your one-time customer into your loyal patrons or even boost your sales during revenue critical season.
Have you heard the phrase “Do you want fries with that?” while ordering in fast food joints? This is a very commonly used pervasive example of cross-sell in our daily life. Cross-Sell is an age old practice used widely by brick & mortar businesses. Recently this marketing technique has been profitably used in online commerce and thus gained massive popularity.