ECommerce is undoubtedly the easiest to launch and manageable sales platform for merchants. Many small individuals/organizations avoid having physical shops because of the huge expenses and manpower associated with it. Also there are many organizations whose offline local business network is very strong, but eCommerce can provide them opportunity to grow beyond local region. It is also important to keep your previous/existing customers engaged. If they repeatedly visit your website, there are high chances that with each visit the purchase amount and quantity will increase.