Satisfied customers are the most valuable assets of a business. If customer information is not handled properly, then it becomes difficult to run a business smoothly. Two systems are often used to maintain all the data – the ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management).
Though these two systems can be used independently, it becomes very difficult to keep data consistency across platforms simultaneously as a business grows. Hence an integrated system is essential and businesses often face a lot of challenges if their ERP and CRM are not connected.
To address this problem and provide a solution, we recently hosted a webinar in partnership with Zoho. The topic was Importance of connecting CRM with ERP.
The webinar covered:
- Business problems if CRM and ERP are not connected (with examples).
- Benefits of a real-time connection between CRM and ERP.
- Zoho CRM – An ideal solution for SMEs.
- Zoho CRM Integration with ERP (Live Demo).
Here are the slides and the recorded video from the webinar: