In the battle for consumer acquisition Google Analytics plays a very important role. It provides you a lot of information about your site, your visitors and demography of your visitors. This information can be used smartly to get a great marketing plan for your store, a plan which can bring a lot of sales to your web store. For most of the eCommerce Startups or even those who are in the business for a long time these stats of Google Analytics can turn out to be a very difficult thing to understand, Google Analytics can look like a messed up technical information which is hard to decode.