Avik Mukherjee | APPSeCONNECT
Avik Mukherjee
Author Archives: Avik Mukherjee

Marketing Automation with Salesforce Pardot – The Ultimate Guide

Marketing-Automation-with-Salesforce-Pardot

A platform or tool that helps you to automate and better manage your marketing process, which in turn helps in effective sales engagement and generate more leads is known as Marketing Automation Tool. When we think about such marketing automation tools, the first name that comes to mind is Salesforce Pardot – which offers the option to effectively reach out to potential clients through various means and well thought out processes. Read this article to know all about marketing automation with Salesforce Pardot now!!!

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Bespoke Integration Solution Vs Enterprise Grade Integration Products

Bespoke-Integrations-vs-Enterprise-Grade-Integration

When we hear about the term “Integration” of software such as ERP, Ecommerce or CRM’s, the easiest form of interpretation that comes to our mind is, it is just another piece of software working between these two platforms whose only job is to copy and paste data from one software to the other. Let’s have a comparison between Bespoke Integration Solution & Enterprise Grade Integration Products.

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Salesforce Lightning Partner Community – How companies can sell faster & smarter

Salesforce-Lightning-Partner-Community

SalesForce announced the launch of Lightning Partner Communities in November, 2016, delivering a best-in-class platform for companies looking to accelerate channel sales from their partners. The CRM giant says that the new programme will allow companies to ‘arm resellers, franchisees, channel teams and more with the same tools that make their own direct sales force successful’.

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Salesforce Einstein: What are the New Features?

Salesforce-Einstein-New-Features

No we are not talking about one of the greatest scientist and a sheer genius of all time (Sir. Albert Einstein). In here we are talking about a new AI (Artificial Intelligence) platform introduced by Salesforce built into the very core of Salesforce CRM platform, the basic purpose of which is to deliver advanced AI capabilities to sales, service, and marketing — which will enable anyone to use clicks or code for building AI-powered apps that will get smarter with every interaction.

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Salesforce Lightning New Features and Updates

Born and bred on the cloud, headquartered in San Francisco, Salesforce as we know is almost an undisputed leader in Customer relationship management (CRM). Few days back Salesforce had announced the release of a new version of its Salesforce Lightning tool with a completely new interface under the tag name of “Winter 17 Release”. Salesforce have added quite a number of new features in this new version.

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Sugarcrm and MailChimp Integration

Sugarcrm, as we know has emerged as one of the world leaders in the software industry as a provider of Commercially Open Source CRM software. On the other hand MailChimp is the most widely used email marketing software these days. Not too long ago in March 2016, a module was released for Sugarcrm which is capable to integrate these two applications in a seamless bi-directional manner.

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Success Story of Sugar CRM

Founded in April 2004 by John Roberts, Jacob Taylor and Clint Oram, Sugar CRM has since pioneered commercial open source within the CRM software industry and has emerged as a world leader. In their journey of “Making every customer relationship extraordinary”, Sugar today boasts of being deployed by more than 1.5M individuals in over 120 countries and 26 languages while the open source product being downloaded more than 7 million times, with approximately 10,000 downloads originating only in India.

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