Whenever we discuss social media, the names which crop up are social media giants such as Facebook, Twitter etc. Another slightly lesser known name but which is already creating waves is Pinterest. It provides a platform to its users to save images and the links of the things they like on the internet. Here’s how you can use Pinterest to increase your business visibility!Continue reading
When any company deals with an eCommerce store, conversions are surely going to be of utmost importance. To help and educate people and enrich the ecommerce society we recently organized a webinar titled “Tips & Tricks to Boost your eCommerce Conversion Rate”. This webinar primarily talks about boosting the ecommerce conversions from the existing traffic and bringing more to the business!Continue reading
Compared to Email marketing, Social media marketing is new. Email marketing is targeting potential/existing customers directly via Email and make them aware of brand updates, product launches, discounts etc. Social media marketing, on the other hand, refers to promoting brand awareness (mainly) over social media websites. Check out these Advantages Of Email Marketing Over Social Media Marketing!Continue reading
A top component to running a successful online store or ecommerce website lies in getting marketing right. But, with all the different approaches to marketing today, how to ensure you are actually reaching your customers in an effective way? These days, the answer lies in adopting a data-driven approach. While there are several obstacles to adopting a data-driven marketing approach, the good news is channels are getting more effective at collecting data.Continue reading
Studies show that images drive more engagement than text and people nowadays are getting more and more “visual” than ever before. Then how can we imagine that an image-based social media platform like Instagram shall not help you bring a huge ROI for your business? You just have to know how to utilize it to the fullest.Continue reading
Bigcommerce merchants got an opportunity to drive more sale on Facebook. This SaaS based ecommerce platform now supports checkout option on Facebook Pages. With the launch of this feature store owners can use Shop sections on their Facebook Pages and can check out from there. Additionally, Bigcommerce merchants can install the Facebook pixel, synchronize their product catalog and use advanced advertising products to improve sales on Facebook.Continue reading
In the battle for consumer acquisition Google Analytics plays a very important role. It provides you a lot of information about your site, your visitors and demography of your visitors. This information can be used smartly to get a great marketing plan for your store, a plan which can bring a lot of sales to your web store.
For most of the eCommerce Startups or even those who are in the business for a long time these stats of Google Analytics can turn out to be a very difficult thing to understand, Google Analytics can look like a messed up technical information which is hard to decode.
Magento acquired RJMetrics Cloud Data Analytics platform and the news has been published this August through a Press Release. Magento is claiming that with this new technology you as a merchant will understand your customer, website performance and merchandising in more in depth.Continue reading
Bigcommerce has come up with such best –in –breed feature to ensure all retailers can sell effectively across multiple sales channels. BigCommerce is eager to report the general accessibility of Facebook Shop for all BigCommerce vendors. The new Shop segment is a critical improvement to a business’ Facebook Page, permitting retailers to showcase their items specifically on Pages.Continue reading
Magento eCommerce platform is one of the most well used eCommerce solutions available in the market. Standing out among its power-packed features, is the availability of a large number of seo features in hand, making it consistent and versatile.Continue reading