Pre-Built · No Custom Coding · Live in Less Than 24 Hours
Connect SAP Business One & HubSpot CRM - From $99/month
Sync HubSpot contacts, deals, quotes, and products with SAP Business One automatically. Align your marketing, sales, and ERP data in real-time. Pre-built integration — no developers, no silos.
1200+SAP B1 integrations live
Less than 24 hoursAverage go-live time
$99Starting / Month
4.7★ / 4.8★G2 & Capterra · Oct 2026
SAP Business One
ERP solution
HubSpot CRM
CRM
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What Gets Synced
Everything That Flows Between SAP Business One & HubSpot CRM
Bi-directional, real-time data sync across all critical business objects — no manual entry, no data silos.
Contact & Company → Business Partner
HubSpot Contacts and Companies that meet your sync criteria automatically become Business Partners in SAP B1 — with addresses, phone numbers, and contact roles all mapped correctly.
Deal Won → Sales Order
HubSpot Deals that reach 'Closed Won' stage trigger automatic Sales Order creation in SAP B1 — with all associated products, quantities, and custom pricing terms included.
Invoice & Financial Data to HubSpot
SAP B1 invoices, payment status, credit limits, and account balances sync to HubSpot Contact and Company records — giving your sales and marketing teams full financial context.
Product Library & Pricing Sync
SAP B1 Item Master and Price Lists sync to HubSpot's Product Library — enabling your sales team to build accurate HubSpot Quotes using current ERP pricing without leaving CRM.
Order & Delivery History
SAP B1 order history, delivery status, and service records appear as HubSpot Timeline activities or custom properties — giving every team member full account visibility.
HubSpot Quote → SAP B1 Quotation
Approved HubSpot Quotes automatically create SAP B1 Sales Quotations for finance review — eliminating the email chain between sales and operations that delays every deal.
The Problem
What Happens Without a Proper SAP Business One & HubSpot CRM Integration
Manual data handling doesn't just waste time — it creates errors that cost you customers and revenue.
Marketing & Sales Disconnected from ERP
HubSpot tracks every touch. SAP B1 tracks every transaction. But the two systems don't talk — so your revenue team can't connect marketing effort to actual order and retention data.
Deals Close in HubSpot; Orders Enter SAP B1 Manually
A rep marks a deal Closed Won in HubSpot at 4pm. The SAP B1 Sales Order isn't entered until the next morning. Fulfillment delays. Customer experience suffers.
HubSpot Quotes Use Stale Pricing
Your team builds HubSpot Quotes from a manually maintained product library. It's always behind SAP B1's actual price lists — leading to pricing errors that require awkward post-sale corrections.
No ERP-Grade Customer Intelligence in HubSpot
Your HubSpot marketers don't know which customers have increasing order frequency, overdue invoices, or lapsed purchase patterns — all signals that live only in SAP B1.
Duplicate Contacts in Both Systems
The same customer is a HubSpot Contact and a SAP B1 Business Partner — managed by different teams, updated independently, and perpetually out of sync.
Reporting Requires Exporting from Both Systems
Building a complete revenue report means exporting from HubSpot Deals, exporting from SAP B1, and stitching them together in a spreadsheet every time. It's a full-day job that shouldn't exist.
Platform Advantages
Why Integration Teams Choose APPSeCONNECT for SAP Business One & HubSpot CRM
Purpose-built for SAP Business One integrations — not a generic iPaaS with SAP bolted on as an afterthought.
4.7/5 on G2
High Performer
Capterra Top 20
Integration Platforms
SOC 2 Type II
Certified
ISO 27001
Certified
GDPR Ready
EU Compliant
HubSpot-Native CRM Integration
Deep integration using HubSpot CRM v3 APIs and Webhooks — all HubSpot objects supported: Contacts, Companies, Deals, Quotes, Line Items, Products, Activities, and custom properties.
Real-Time Deal-to-Order Automation
Closed Won in HubSpot triggers a SAP B1 Sales Order in seconds. No overnight batch. No manual handoff. Your ERP reflects your sales wins the moment they happen.
ERP Intelligence in HubSpot
SAP B1 order history, invoice aging, delivery status, and revenue data surface in HubSpot Contact and Company records — enabling smarter outreach, upsells, and retention plays.
HubSpot Product Library → SAP B1 Items
Keep HubSpot's Product Library synchronized with SAP B1 Item Master and price lists — so every quote your team builds in HubSpot uses current, ERP-accurate pricing.
Auto-Retry + Dead Letter Queue
Failed syncs are automatically retried. Errors go to DLQ with full context. Real-time alerts to your team. No silent failures. No deals lost due to a missed integration event.
Visual ProcessFlow Designer
Map your HubSpot-to-SAP B1 workflows visually — no code required. Marketing ops, sales ops, and finance teams manage the integration without developer involvement.
Less Than 24-Hour Go-Live
Pre-built SAP B1 + HubSpot package deploys in less than 24 hours. Your dedicated specialist maps your exact sales and marketing workflows to the integration during kickoff.
Enterprise Security
SOC 2 Type II certified. ISO 27001 compliant. GDPR ready. HubSpot OAuth 2.0. SAP B1 Service Layer access control. All data encrypted in transit and at rest.
Named Integration Specialist
A dedicated specialist owns your integration success — not a shared ticket queue. We measure success by accurate, flowing data between HubSpot and SAP B1.
How We Compare
APPSeCONNECT vs. Other SAP Business One & HubSpot CRM Integration Options
Before committing to expensive custom development or a complex iPaaS, see how your options compare.
| Criteria | APPSeCONNECT | Custom Dev | Celigo | Boomi | Jitterbit |
|---|---|---|---|---|---|
| SAP B1 + HubSpot Pre-Built Connector | Ready to deploy | Build from scratch | Not pre-built | Build required | Limited |
| Deal-Won → Sales Order Automation | Out of the box | Custom build | Recipe needed | Manual setup | Not included |
| Time to Go Live | Less than 24 hours | 3–6 months | 4–8 weeks | 6–8 weeks | 8–12 weeks |
| Starting Price | $99/month | $25K–$80K+ | Custom quote | Custom quote | $10K+/year |
| HubSpot Product Library → SAP B1 Items | Native sync | Custom build | Not standard | Not standard | Not standard |
| ERP Financial Data in HubSpot Timeline | Native | Custom build | Not standard | Not standard | Not standard |
| Dedicated Integration Expert | Named specialist | Depends | Ticket queue | Ticket queue | CSM only |
Testimonials
Customer Success Stories
What Our Customers Say
APPSeCONNECT transformed our business by automating the sync between SAP Business One and WooCommerce. What used to be a time-consuming, manual process is now seamless.
Maher AtayaFounder, Italparts SRL & Italparts LLCAPPSeCONNECT truly helped us transform our business processes. Now with the integration, everything just flows better and our team saves time.
Jason MitchellMD, All Marine SparesSince we started using APPSeCONNECT as our middleware, everything has been way smoother. It saved us about 10-20 hours a week, which is huge.
Dan GerberCEO, Designer BoysWith the expert support of APPSeCONNECT, we as a startup were able to supply all our data needs between our ERP and our websites.
Robert DonnellyCEO & Co-Founder, Eastern Skateboard SupplyAPPSeCONNECT truly understood our needs and delivered a seamless integration between SAP and Shopify. Their team is highly knowledgeable and capable.
Columb McCluskeySales Director, TrimwelAPPSeCONNECT is fantastic, it works really well and is easy to use! I especially liked the visual mapping of process flows.
Richard GrewRenegade BreweryAPPSeCONNECT helped us to manage our inventory and invoices in SAP and WooCommerce. Everything is automated and we have better control on our inventory.
Kaywan PourNiagara Warenhandels GmbHAPPSeCONNECT is making our operations easy! They make the customer experience much better. It costs us less human effort to process our orders.
Ramez TacrityTechnical Sales Specialist, Digitech TradingI was impressed by how easy APPSeCONNECT is to use and their ability to customize the platform to meet our client’s specific requirements.
Vainick OliveriGolden ToysThe APPSeCONNECT team demonstrated true expertise in handling our Pipedrive CRM and SAP B1 ERP integration from start to finish, remaining dedicated and reliable throughout.
Cindy Han and Dr. JewelEnerex BotanicalsAPPSeCONNECT transformed our business by automating the sync between SAP Business One and WooCommerce. What used to be a time-consuming, manual process is now seamless.
Maher AtayaFounder, Italparts SRL & Italparts LLCAPPSeCONNECT truly helped us transform our business processes. Now with the integration, everything just flows better and our team saves time.
Jason MitchellMD, All Marine SparesSince we started using APPSeCONNECT as our middleware, everything has been way smoother. It saved us about 10-20 hours a week, which is huge.
Dan GerberCEO, Designer BoysWith the expert support of APPSeCONNECT, we as a startup were able to supply all our data needs between our ERP and our websites.
Robert DonnellyCEO & Co-Founder, Eastern Skateboard SupplyAPPSeCONNECT truly understood our needs and delivered a seamless integration between SAP and Shopify. Their team is highly knowledgeable and capable.
Columb McCluskeySales Director, TrimwelAPPSeCONNECT is fantastic, it works really well and is easy to use! I especially liked the visual mapping of process flows.
Richard GrewRenegade BreweryAPPSeCONNECT helped us to manage our inventory and invoices in SAP and WooCommerce. Everything is automated and we have better control on our inventory.
Kaywan PourNiagara Warenhandels GmbHAPPSeCONNECT is making our operations easy! They make the customer experience much better. It costs us less human effort to process our orders.
Ramez TacrityTechnical Sales Specialist, Digitech TradingI was impressed by how easy APPSeCONNECT is to use and their ability to customize the platform to meet our client’s specific requirements.
Vainick OliveriGolden ToysThe APPSeCONNECT team demonstrated true expertise in handling our Pipedrive CRM and SAP B1 ERP integration from start to finish, remaining dedicated and reliable throughout.
Cindy Han and Dr. JewelEnerex BotanicalsFAQs
Frequently Asked Questions
Everything you need to know before booking your demo.
APPSeCONNECT syncs HubSpot Contacts, Companies, Deals, Quotes, Line Items, and Products with SAP B1 Business Partners, Sales Quotations, Sales Orders, Invoices, Delivery Notes, and Item Master. Custom properties and custom objects in HubSpot can also be mapped using the visual ProcessFlow Designer.
Yes. This is a pre-built workflow trigger in APPSeCONNECT. When a HubSpot Deal reaches 'Closed Won' (or another configured deal stage), a Sales Order is created in SAP B1 automatically — including all associated line items, quantities, pricing, and Business Partner data.
Yes. APPSeCONNECT can sync approved HubSpot Quotes (including e-signature status) to SAP B1 as Sales Quotations or Draft Sales Orders. HubSpot Payments transactions can also be synced to SAP B1 to trigger invoice creation and payment recording.
Yes. APPSeCONNECT can push SAP B1 order history, delivery records, and invoice events as HubSpot Timeline activities — visible on Contact and Company records. This gives your marketing and sales teams full account history inside HubSpot without logging into SAP B1.
APPSeCONNECT works with all HubSpot tiers including the free CRM. However, certain sync features (like HubSpot Quotes and Workflow triggers) require HubSpot Sales Hub Starter or higher, as those features are not available in HubSpot's free tier.
APPSeCONNECT uses configurable matching rules — most commonly email address — to identify existing Business Partners in SAP B1 before creating new records from HubSpot. If a match is found, the existing record is updated. If not, a new Business Partner is created. Custom matching logic (by VAT ID, company name, or phone) can be configured in the ProcessFlow Designer.
Go Ahead
See the SAP Business One + HubSpot CRM Integration Live
Book a free 30-minute demo with an APPSeCONNECT specialist. We'll show you the exact workflows for your business setup, live on screen.
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Connect SAP B1 & HubSpot in Less Than 24 Hours Starting From $99/Month
Book a free 30-minute demo. See your deal-to-order and marketing-to-revenue workflows automated live — from HubSpot to SAP Business One.
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