Connect SAP Business One & HubSpot CRM - From $99/month
Sync HubSpot contacts, deals, quotes, and products with SAP Business One automatically. Align your marketing, sales, and ERP data in real-time. Pre-built integration — no developers, no silos.
Everything That Flows Between
SAP Business One & HubSpot CRM
Contact & Company → Business Partner
Deal Won → Sales Order
Invoice & Financial Data to HubSpot
Product Library & Pricing Sync
Order & Delivery History
HubSpot Quote → SAP B1 Quotation
What Happens Without a Proper
SAP Business One & HubSpot CRM Integration
Marketing & Sales Disconnected from ERP
Deals Close in HubSpot; Orders Enter SAP B1 Manually
HubSpot Quotes Use Stale Pricing
No ERP-Grade Customer Intelligence in HubSpot
Duplicate Contacts in Both Systems
Reporting Requires Exporting from Both Systems
Why Integration Teams Choose APPSeCONNECT for
SAP Business One & HubSpot CRM
HubSpot-Native CRM Integration
Real-Time Deal-to-Order Automation
ERP Intelligence in HubSpot
HubSpot Product Library → SAP B1 Items
Auto-Retry + Dead Letter Queue
Visual ProcessFlow Designer
2–3 Week Go-Live
Enterprise Security
Named Integration Specialist
APPSeCONNECT vs. Other SAP Business One & HubSpot CRM Integration Options
| Criteria | APPSeCONNECT | Custom Dev | Celigo | Boomi | Jitterbit |
|---|---|---|---|---|---|
| SAP B1 + HubSpot Pre-Built Connector | Ready to deploy | Build from scratch | Not pre-built | Build required | Limited |
| Deal-Won → Sales Order Automation | Out of the box | Custom build | Recipe needed | Manual setup | Not included |
| Time to Go Live | 2–3 weeks | 3–6 months | 4–8 weeks | 6–8 weeks | 8–12 weeks |
| Starting Price | $99/month | $25K–$80K+ | Custom quote | Custom quote | $10K+/year |
| HubSpot Product Library → SAP B1 Items | Native sync | Custom build | Not standard | Not standard | Not standard |
| ERP Financial Data in HubSpot Timeline | Native | Custom build | Not standard | Not standard | Not standard |
| Dedicated Integration Expert | Named specialist | Depends | Ticket queue | Ticket queue | CSM only |
Customer Success Stories
Frequently Asked Questions
APPSeCONNECT syncs HubSpot Contacts, Companies, Deals, Quotes, Line Items, and Products with SAP B1 Business Partners, Sales Quotations, Sales Orders, Invoices, Delivery Notes, and Item Master. Custom properties and custom objects in HubSpot can also be mapped using the visual ProcessFlow Designer.
Yes. This is a pre-built workflow trigger in APPSeCONNECT. When a HubSpot Deal reaches 'Closed Won' (or another configured deal stage), a Sales Order is created in SAP B1 automatically — including all associated line items, quantities, pricing, and Business Partner data.
Yes. APPSeCONNECT can sync approved HubSpot Quotes (including e-signature status) to SAP B1 as Sales Quotations or Draft Sales Orders. HubSpot Payments transactions can also be synced to SAP B1 to trigger invoice creation and payment recording.
Yes. APPSeCONNECT can push SAP B1 order history, delivery records, and invoice events as HubSpot Timeline activities — visible on Contact and Company records. This gives your marketing and sales teams full account history inside HubSpot without logging into SAP B1.
APPSeCONNECT works with all HubSpot tiers including the free CRM. However, certain sync features (like HubSpot Quotes and Workflow triggers) require HubSpot Sales Hub Starter or higher, as those features are not available in HubSpot's free tier.
APPSeCONNECT uses configurable matching rules — most commonly email address — to identify existing Business Partners in SAP B1 before creating new records from HubSpot. If a match is found, the existing record is updated. If not, a new Business Partner is created. Custom matching logic (by VAT ID, company name, or phone) can be configured in the ProcessFlow Designer.