CUSTOMER STORY
Holyrood Distillery
Holyrood Distillery’s Digital Transformation with APPSeCONNECT
Company Overview:
Established in 2019, Holyrood Distillery is a pioneering whisky and gin distiller located in the heart of Edinburgh’s historic Old Town. Renowned for its craft-driven approach to distilling and innovative spirit creation, Holyrood has quickly made its mark in the global spirits industry. In 2025, the company earned the prestigious ‘Distiller of the Year’ title at the World Whiskies Awards.
With a growing customer base across direct-to-consumer and wholesale channels, Holyrood runs its ecommerce operations via WooCommerce while managing backend operations with SAP Business One (SAP B1). As their business scaled, maintaining synchronization between the two systems became increasingly complex, leading Holyrood to seek a powerful integration solution – APPSeCONNECT.
Customer Use Case:
Holyrood Distillery needed a scalable and intelligent integration platform to manage key workflows between WooCommerce and SAP B1. Manual processes were not only time-consuming but also risked errors in order management, inventory accuracy, and product data consistency. The goal was to automate these flows for better operational efficiency, real-time visibility, and superior customer experience.
Challenges Faced:
- Manual inventory updates caused mismatches and overselling on the ecommerce store.
- Inconsistent product data between WooCommerce and SAP B1 due to tedious manual updates.
- Order processing delays due to manual entry in SAP B1 led to fulfillment bottlenecks and added costs.
- Lack of real-time insights into stock and order statuses for sales and operations teams.
Why Holyrood Chose APPSeCONNECT?
- Pre-built connectors for SAP B1 and WooCommerce reduced time-to-implementation.
- Customizable workflows enabled process alignment with Holyrood’s unique fulfillment model.
- Real-time data sync ensured inventory accuracy and reduced order processing times.
- Centralized sync monitoring dashboard provided end-to-end visibility of integration activities.
Integration Touchpoints Implemented:
Integration Flow | Description |
Product Add/Update | Product listings automatically synced from SAP B1 to WooCommerce. |
Stock Update | Real-time inventory sync from SAP B1 to avoid stock-out or overselling. |
Order Add | Online orders placed in WooCommerce automatically reflected in SAP B1. |
Order Fulfilment | Shipping updates from SAP B1 pushed to WooCommerce, keeping customers informed. |
Business Impact:
- Automated core operations, reducing manual effort and human errors.
- Improved inventory accuracy, leading to better customer trust and satisfaction.
- Accelerated order processing, reducing fulfillment timelines.
- Lower operational costs by eliminating data entry redundancies.
- Real-time visibility empowered sales and warehouse teams with accurate order/inventory data.
Customer Testimonial:
“With APPSeCONNECT, we eliminated hours of manual work, minimized errors, and streamlined our ecommerce fulfillment. It’s a vital piece of our digital operations strategy.”
– Operations Team, Holyrood Distillery
G2 Review:
Headquarters:
Edinburgh
Industry:
Craft Distilling | Alcoholic Beverages | Ecommerce
ERP System:
SAP Business One
Ecommerce:
WooCommerce
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