CUSTOMER STORY
Yattendon Brewing
The Story of Yattendon Brewing
Yattendon Brewing, operating as West Berkshire Brewery, is a renowned British brewery that has been producing high-quality craft beers since its founding in 1995. Specializing in traditional ales, lagers, IPAs, stouts, porters and seasonal beers, the company’s products are distributed across multiple channels. With a growing demand for their craft beers, Yattendon Brewing sought to optimize their operations through seamless system integration.
Key Highlights:
- Established in 1995, originally as a 5-barrel brewery under The Pot Kiln Pub
- Known for producing high-quality traditional ales, IPAs, stouts, and limited-edition beers
- Operates in both B2C and B2B segments
- Integrates multiple platforms including WooCommerce, Optimoroute, and SAP Business One Service Layer (SAP B1 SL)
Scaling Operations with APPSeCONNECT Integration Solution
Challenge:
As Yattendon Brewing expanded, their operational processes, particularly around order management, returns and pricing, became cumbersome. Key challenges included:
- Shipping confirmation with Image for orders: The manual process of uploading shipping images for orders was resource-intensive and prone to errors.
- Return document creation in SAP for returns: Manual data entry to generate return documents in SAP for returned orders created delays and inefficiencies.
- Special Prices for B2B scenarios: WooCommerce, being a B2C platform by default, lacked the flexibility to handle special pricing for promotional events in the B2B space.
Specific Needs:
- Automating the creation of shipping confirmation with images and return documents in SAP
- Seamless handling of special B2B pricing within WooCommerce
- Integration of WooCommerce and SAP B1 SL, including a specialized B2B module for pricing
Strategic Integration with APPSeCONNECT
After an acquisition by The Yattendon Group in 2022, Yattendon Brewing was in search of a new integration platform. Their previous solution, Saltbox (by Vision33), was no longer suitable for their evolving needs. They discovered APPSeCONNECT through an online search and approached our Sales team with their requirements.
APPSeCONNECT was selected over other options due to its:
- Customization capabilities: Tailored solutions for specific business needs
- Seamless integration with both WooCommerce and SAP B1 SL
- B2B WooCommerce module to cater to their promotional event requirements
Our Sales team worked closely with Yattendon Brewing to identify their challenges and devised a strategy to automate and streamline their processes.
Implementing the Solution
1. Shipping confirmation with Image for orders shipped from warehouse:
A custom solution was built to fetch orders from SAP based on a specified data range, retrieve relevant shipment details from Optimoroute, and send this data back to SAP to create delivery documents. The integration also included the image of the shipped package, reducing manual efforts.
2. Return document creation in SAP for returned orders from the warehouse:
A similar custom solution was developed to automatically create return documents in SAP for orders returned from the warehouse. Data was fetched from Optimoroute, and the return details were automatically synced into SAP, eliminating the need for manual intervention.
3. Special Prices for B2B scenarios:
Using the B2B WooCommerce Plugin, we synced SAP pricelists to WooCommerce, allowing special prices for B2B customers to be visible based on set priorities. This solved the problem of maintaining promotional pricing directly on the website, enabling successful promotional events.
Results and Future Growth
Key Outcomes:
- Automated Sales Cycle: The entire order management process, including shipping confirmations, returns, and B2B pricing, became automated.
- Reduction in Manual Effort: The time and resources previously spent on manual data entry were significantly reduced.
- Improved Efficiency: Errors in the order and return process were minimized, improving overall efficiency and customer satisfaction.
- Better Pricing Flexibility: The new B2B module allowed the company to host more successful promotional events, enhancing their market competitiveness.
Future Plans:
- Expansion into additional B2B channels
- Ongoing optimization of business processes to further improve operational efficiency and customer engagement
APPSeCONNECT’s Customized Integration Solution for Yattendon Brewing
Order Sync: Automated synchronization of orders between WooCommerce and SAP B1 SL.
Shipping Confirmation: Integrated shipment data from Optimoroute into SAP B1 SL to create delivery documents.
Return Sync: Automated return process from Optimoroute to SAP for return documentation.
B2B Pricing Sync: Special pricing for B2B scenarios synced from SAP to WooCommerce using the B2B WooCommerce Plugin.
Why Choose APPSeCONNECT?
- Low-Code Platform: Rapid deployment with minimal coding required.
- Pre-Built Connectors: Ready-to-use integrations with popular platforms like WooCommerce and SAP.
- Scalability: Solution grows with the business, supporting their expansion needs.
- Security: Ensures data protection with strong security measures.
- Ongoing Support: Dedicated support to ensure continuous optimization and platform updates.
About the Company
Yattendon Brewing, now a part of The Yattendon Group, continues to innovate and deliver high-quality craft beers to a growing customer base. By leveraging technology and automation, the company is able to focus on its core mission—creating exceptional beers for both B2C and B2B customers, while streamlining operations to support future growth.
Yattendon, Berkshire, UK
Brewing
Small to Medium
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