CUSTOMER STORY
All Marine Spares
All Marine Spares – Real-Time SAP B1–BigCommerce Integration Success
How All Marine Spares Improved Order Management, Inventory Control, and Shipping Efficiency using SAP Business One and BigCommerce, Integration by APPSeCONNECT.
The Story of All Marine Spares
All Marine Spares is a rapidly expanding company in the marine supply business which serves clients all over the world with an extensive and continuous expanding inventory. Having thousands of product line items, and hundreds of orders a day, the mission of the company has never been unclear: quick, reliable and with a high level of service. However, as the demand increased, the manual processes were pushing their team to the limit and could have slowed their momentum.
Navigating Growth in a Digital-First Marketplace
With their online store operating on BigCommerce and backend processes running on SAP Business One, All Marine Spares required both of these systems to integrate perfectly well. However, manual entry of order, daily spreadsheet uploads and replicating shipping updates, affected the efficiency significantly. The team was aware that they would require a more intelligent automated system that would allow them to grow and create the kind of smooth experience that their customers wanted.
The Challenges
As All Marine Spares scaled its operations, three recurring bottlenecks started holding the company back:
1. Manual Order Entry Overload
- Before APPSeCONNECT: The online orders were made in BigCommerce every weekend. In several instances, the staff used to receive 100+ unprocessed orders by Monday morning, and all these needed to be manually entered to SAP.
- The impact:
- Delayed delivery to customers → Customers took a longer time to receive their orders.
- Increased probability of human errors → False addresses, false quantity, and in some cases, mistakes in order data.
- Frustration amongst the employees → Time that might be used to serve the customers or even develop the business was wasted on repetitive and low value data entry.
“We’d come in Monday morning with 100 orders waiting. Instead of serving customers, we were stuck keying them in manually — and errors crept in.”
2. Inefficient and Inaccurate Inventory Management
• Before APPSeCONNECT: BigCommerce inventory was updated manually via Excel uploads, and 8,000+ line items had to be handled. The updates were made once or twice a day, at the most.
• The impact:
- Stock-outs → Stock-outs can occur because fast-moving products can be sold before the changes are updated to the storefront, resulting in overselling.
- Customer dissatisfaction → The customers ordered the products which were not in stocks.
- Lost revenue & brand trust → Refunds or delays affect the customer experience, an issue that creates friction in relationships.
- Operational stress → Staff had to dedicate hours daily just to keep the system “close enough” to reality.
“Our inventory changes so fast… manually uploading 8,000 lines every day was insufficient. The customers believed they were purchasing the stock that we did not possess.”
3. Frustrating Shipping Workflows
• Before APPSeCONNECT: Once an order was shipped, one had to manually type the tracking numbers into the shipping system and paste them in the BigCommerce to inform customers.
• The impact:
- Repetitive work → Employees used hours of their time to copy and paste data.
- Increased errors → Manual input would result in errors in tracking updates.
- Delays in customer communication → The tracking was not updated consistently and the customers were not informed.
- Poor employee morale → Staff called the process extremely frustrating and demotivating.
“Consider being one of the workers who copy tracking numbers throughout the day. It was tiring and unproductive.”
The Solution:
The solution adopted by APPSeCONNECT was to have a seamless integration between SAP Business One and BigCommerce that tackled every challenge directly:
1. Order Synchronization Automation
- After APPSeCONNECT: The orders are sent in real time between SAP B1 and BigCommerce.
- The outcome:
- Orders no longer pile up over weekends — Monday mornings are now to begin with orders to deliver, not to type.
- Human error is eliminated, ensuring accuracy in order data.
- Employees are able to concentrate on value added work such as customer care, rather than data entry.
“Now, when we enter on Monday, the 100 orders are already there in SAP B1 and we can check them off and ship them.”
2. Real-Time Inventory Management
- After APPSeCONNECT: The moment inventory is received in the warehouse, it’s reflected live across all sales channels via SAP B1–BigCommerce sync.
- The outcome:
- Customers can see real time stock quantities and this helps to prevent overselling.
- Employees do not need to spend time on uploading spread sheets anymore – saving hours daily.
- The system is updated 24/7 even when the business is not operating, and thus provides accuracy all the time.
- Stronger customer trust, due to dependable inventory.
“As soon as stock arrives in our warehouse, it becomes live on all our platforms — anytime of day.”
3. Seamless Shipping Integration
- After APPSeCONNECT:Shipping information along with tracking numbers is automatically extracted out of SAP Business One and synchronized with BigCommerce after every few minutes.
- The outcome:
- Tracking updates are immediate, and they keep customers updated.
- Employees are freed from hours of manual repetitive copy-paste work.
- There was a significant boost in employee morale — the team is able to work proactively instead of being occupied with updates that are not really important.
“What would bother the staff all day long became automatic so no one needs to touch it anymore.”
The Implementation Journey
In partnership with the team of APPSeCONNECT, there was a seamless and fast transition. Some of the major problems, such as manual shipping updates, were resolved instantly, and order management and inventory synchronization were tailored to the high-volume and fast-paced environment of the company.
The Results & Impact
These results were game-changing:
- Orders can be processed immediately: Hours and hours of manual work can now be performed automatically, as employees have more time to attend to what is most important to them, the customers!
- Inventory accuracy reinstated: Customers now see real-time stock availability, meaning no more overselling or disappointing customers.
- Shipping is seamless: Tracking numbers and updates automatically, reducing employee frustration and deliveries arrive faster.
- Happier team, happier customers: By eliminating these menial tasks, the team has gained both time and morale and customers get quicker service without mistakes.
“Today we walk in on a Monday and there are 100 orders, and they are all ready to be shipped out the door. That’s been very exciting.”
Key Highlights
- Real-time, bi-directional integration between SAP Business One and BigCommerce.
- Automated inventory sync for 8,000+ product lines.
- Automatic shipping and tracking without need of manual intervention.
- Scalable automation to support peak season load and growth.
Why It Matters
For All Marine Spares, automation was not only about saving time, but also opening the door to growth. With bottlenecks eliminated, fewer errors and enhanced customer satisfaction, APPSeCONNECT enabled the business to enter a period of heavy business with both scalability and confidence.
About All Marine Spares
All Marine Spares is a reliable marine supply organization, which offers a complete range of marine spares and equipment to consumers worldwide. Focusing on speed, accuracy and customer satisfaction, the business remains evolving as one of the top competitors in its business line.
Customer Testimonial:
“APPSeCONNECT truly helped us transform our business processes. Earlier, we used to do things manually, updating and fixing error all the time. Now with the integration, it has became really smooth, everything just flows better. It really helped our team save time, streamline processes and honestly boost productivity more than we expected.” – Jason Mitchell – Managing Director
G2 Review:
Headquarters:
Australia
Industry:
OEM & Aftermarket Marine Parts Distributor
ERP System:
SAP Business One
Ecommerce:
Big Commerce
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