Webinar
Amazon Multi-Channel Fulfillment (MCF) & Buy with Prime
Wednesday, July 09, 2025
10:00 AM IST
Webinar Details
SPEAKER
Team Lead
Technical Lead
Extend Prime-Speed Delivery Beyond Amazon, and Run It Smoothly Across Your Systems
Why You Can’t Miss This Webinar
Amazon has changed what shoppers expect: fast delivery, reliable fulfillment, and a checkout experience they trust. Now, with Amazon Multi-Channel Fulfillment (MCF) and Buy with Prime, you can bring that same fulfillment power and Prime experience to your own DTC website and other non-Amazon sales channels.
But adopting Buy with Prime isn’t just a front-end decision. The real challenge begins when orders start flowing in –
- How do you keep inventory accurate?
- Route orders correctly
- Sync fulfillment updates
- Manage cancellations/returns
- Keep finance clean across systems?
What You’ll Learn
- What Amazon MCF and Buy with Prime actually do, and how they differ from FBA
- How Buy with Prime can improve DTC conversion, delivery experience, and customer trust
- Where brands use Amazon logistics for true omnichannel fulfillment (not just marketplace selling)
- The most common integration and operations gaps that slow down adoption
- How to keep Prime and non-Prime orders unified across ERP, inventory, and fulfillment workflows
- How APPSeCONNECT accelerates Buy with Prime integration with pre-built connectors and scalable automation
Webinar Agenda
1. Welcome & Introduction (5 minutes)
- Quick intro to the session and speakers
- Why this topic matters now for DTC and omnichannel brands
- What you’ll walk away with by the end of the webinar
2. Amazon MCF & Buy with Prime: The Big Picture (10 minutes)
- What is Amazon Multi-Channel Fulfillment (MCF)?
- What is Buy with Prime, and why does it impact DTC performance
- Clear comparison: FBA vs MCF vs Buy with Prime (what changes operationally)
3. Business Value & Real Use Cases (10 minutes)
- Adding Prime trust to your non-Amazon storefronts
- Faster delivery and better post-purchase experience (without building your own fulfillment stack)
- Omnichannel fulfillment strategies using Amazon’s logistics network
4. Buy with Prime Integration Challenges (10 minutes)
- Order and fulfillment visibility across multiple systems
- Inventory sync challenges between Amazon and backend systems
- Handling cancellations, returns, refunds, and financial reconciliation
- Keeping operations centralized when multiple channels run in parallel
5. How APPSeCONNECT Enables Buy with Prime Integration (15 minutes)
- Pre-built connectors and APIs to integrate Buy with Prime with platforms like Shopify, Magento, WooCommerce, and more
- Syncing Buy with Prime orders into ERPs like SAP, NetSuite, Microsoft Dynamics, and others
- Real-time / near-real-time inventory updates between Amazon and backend systems
- Automated order lifecycle flows: order creation → fulfillment updates → cancellations → returns
- Centralized visibility and control across Buy with Prime + DTC channels + backend operations
- Faster deployment, less manual effort, and an integration architecture built to scale
6. Best Practices & Adoption Strategy (7 minutes)
- When Buy with Prime is the right fit (and when it’s not)
- What to confirm before enabling Buy with Prime
- Integration best practices for long-term omnichannel growth
7. Live Q&A (3 minutes + as needed)
- Open floor for participant questions
- Practical scenarios based on your current tech stack and fulfillment model
Who Should Attend?
This webinar is ideal for:
- DTC brand owners and eCommerce entrepreneurs
- Amazon sellers expanding beyond the Amazon marketplace
- eCommerce and marketplace managers driving omnichannel strategy
- Operations, supply chain, and fulfillment leaders
- Digital commerce consultants and solution architects
- Product and growth managers evaluating faster fulfillment and conversion strategies
Especially relevant for mid-market and enterprise brands that want to adopt Buy with Prime while maintaining centralized control over orders, inventory, and financial workflows.
Join Us:
- Date: 28th January 2026,
- Time: 7:30 PM – 8:30 PM (UTC+05:30) Chennai, Kolkata, Mumbai, New Delhi
We look forward to having you attend the event!
Meet the Experts:
Maitrayee Sarkar
Team Lead
Customer Success, APPSeCONNECT
Mainak Sreemany
Technical Lead
Customer Success, APPSeCONNECT
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