CUSTOMER STORY
SP Gruppen
SP Gruppen - Keeping B2B Ecommerce Accurate and Fast with APPSeCONNECT
The SAP Business One–WooCommerce integration helped SP Gruppen keep product data, prices, contacts, stock, and orders in sync. The result: fewer manual updates, quicker order handling, and a smoother day-to-day for both the team and their customers.
The Story of SP Gruppen
SP Gruppen is a trusted supplier based in Farsta, near Stockholm. They run their own warehouse for quick dispatches, offer pick-ups and in-house transport, and support customers by phone and email during office hours.
Since 2008, they have been the exclusive Swedish distributor for Franz Veit Papierverarbeitung GmbH (receipt rolls) and they source paper bags from a Swedish producer known for quality and environmental care.
The company used SAP Business One for products, pricing, and customers, and WooCommerce for online sales. As orders and product lines grew, keeping both systems in step became hard. Manual edits took time and created mismatches.
Managing Growth, Without the Manual Catch-Up
- Push product and variant updates from SAP B1 to WooCommerce automatically
Product names, SKUs, attributes, and variants move over without re-typing.
New or changed items appear online faster, cutting down support queries. - Keep business-partner pricing, discount groups up to date on-line.
SAP B1 updates contract prices and discount groups to the store.
The appropriate price is visible to buyers at checkout and it lowers refunds and credits. - Sync customers and contact persons both ways
New accounts and contact edits are shared between systems.
Sales and support work from the same data, so messages reach the right person. - Keep stock and addresses aligned
On-hand quantities and shipping addresses reflect the latest SAP B1 values.
This lowers backorders and avoids misrouted deliveries. - Create sales orders in SAP B1 from WooCommerce purchases
Every web order becomes a sales order without manual entry.
The warehouse can pick sooner, and billing stays on schedule.
APPSeCONNECT was selected to connect SAP B1 Service Layer and WooCommerce and to keep data consistent across both platforms.
The Challenges
The following are some major issues faced by SP Gruppen before implementing automation:
1. Product & Variant Updates
Before APPSeCONNECT: Every change needed a manual push to WooCommerce.
Impact: Outdated specs and variants, extra support tickets, and rework.
With many SKUs, small delays multiplied, and the catalog drifted from the truth in SAP.
2. Special Prices & Discount Groups
Before APPSeCONNECT: Business-partner prices changed in SAP B1 but did not show online on time.
Impact: Price mismatches, credit notes, and unhappy buyers.
Sales reps spent time correcting orders instead of helping customers buy.
3. Customer & Contact Person Data
Before APPSeCONNECT: Records lived in two places and were edited twice.
Impact: Duplicates, wrong contacts, and missed details.
Teams lost time checking which profile was current and who to call.
4. Inventory & Address Sync
Before APPSeCONNECT: Stock and address changes lagged.
Impact: Backorders and delivery delays.
Pick, pack, and ship teams had to fix issues that started with stale data.
5. Order Turnaround
Before APPSeCONNECT: Web orders were re-entered into SAP B1.
Impact: Extra workload and avoidable errors.
This slowed picking and created billing delays.
The Solution: APPSeCONNECT for SAP B1 (Service Layer) with WooCommerce
APPSeCONNECT set up an automated, two-way integration built around SP Gruppen’s daily work.
- Product & Variant Sync
SAP B1 master data flows to WooCommerce, including variants.
Product titles, attributes, and packaging options stay consistent across channels.
Result: Product pages stay correct without copy-paste work. - Special Price & Discount Group Sync
Business-partner pricing and discount groups move from SAP B1 to the store.
Updates land online in time for quotes and repeat orders.
Result: Buyers see the right price every time. - Customer & Contact Person Sync
Customer records and contact persons sync between both systems.
No second entry is needed, and edits in one place show in the other.
Result: One clean profile per customer. - Inventory & Address Sync
Stock levels and addresses stay aligned.
Shoppers see realistic availability, and shipping data remains current.
Result: Fewer stockouts and smoother deliveries. - Order Creation in SAP B1
Every WooCommerce order creates a sales order in SAP B1.
Lines, prices, and taxes carry over as set in the store and ERP.
Result: Faster processing and quicker invoicing.
The Implementation Journey
The APPSeCONNECT team connected SAP B1 Service Layer and WooCommerce with minimal disruption.
Mappings followed the existing SAP setup, so the warehouse and sales teams could continue with familiar steps.
Once live, syncs started trimming manual updates right away and freed the team for higher-value tasks.
The Results & Impact
With the integration in place, SP Gruppen has seen significant improvements in its operations:
- Accurate Catalog
Products and variants reflect SAP B1 updates without extra steps.
The store no longer trails behind the ERP after range changes. - Correct Pricing
Business-partner prices and discount groups appear online on time.
Fewer credit notes and clearer quotes for repeat buyers. - Clean CRM Data
One set of customer and contact records across both systems.
Fewer duplicates and less back-and-forth to find the right details. - Up-to-Date Stock
Web shoppers see what is available at the time of purchase.
This reduces cancelled items and follow-up emails. - Faster Order Handling
Orders land in SAP B1 ready for picking and billing.
The team moves from receipt to dispatch with fewer touchpoints.
Key Highlights
Key Highlights
- End-to-end sync across products, variants, prices, customers, contacts, stock, addresses, and orders
The most used data points move without manual effort.
Day-to-day tasks become simpler and more predictable. - Fewer edits and fewer errors
Data is entered once and shared safely between systems.
Teams spend less time fixing mistakes and more time serving buyers. - Setup mapped to SP Gruppen’s process
Field mappings mirror how SAP B1 is used on site.
Adoption is easier because the system follows the current way of working.
Why It Matters
Keeping SAP B1 and WooCommerce in step removes common friction in online sales.
Product changes appear online as they happen, and contract prices show correctly.
Orders arrive in SAP B1 without re-typing, so the warehouse can ship sooner and customers get what they expect.
G2 Review:
Headquarters:
Karlstad, Sweden
Industry:
Manufacturing (Paper Products, Packaging Supplies, and Printing Materials)
ERP System:
SAP B1
Ecommerce:
WooCommerce
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