CUSTOMER STORY
Rustic Cuts
Rustic Cuts – Streamlining Retail Meat Operations with APPSeCONNECT
The Microsoft Dynamics 365 Business Central and Square POS integration enabled Rustic Cuts to streamline the retail operations, enhance the quality of stock data and be consistent throughout all its stores.
The Story of Ednie Flower Bulbs
Rustic Cuts is a fast expanding chain of high quality butcheries that deal in farm fresh meats and upscale cuts. With expanding outlets across multiple locations, the company needed a unified system that could connect its Point-of-Sale (POS) transactions with its ERP, Microsoft Dynamics 365 Business Central.
The aim was to cut down on manual labor, avoid inventory discrepancy, and make shopping experience hassle free both in store and with wholesale purchasers. Rustic Cuts collaborated with APPSeCONNECT to make business run in real time and create a more connected business environment.
Managing Growth seamlessly
Rustic Cuts needed a solution that would:
- Connect retail sales from Square POS to Business Central instantly.
- Keep stock levels updated across all outlets.
- Maintain financial accuracy without manual reconciliation.
- Gather customer information in other systems and enhance account tracking.
With the APPSeCONNECT’s integration solution, Rustic Cuts was able to automate the most frequent retail operations and eliminate operational delays.
The Challenges
Three major challenges surfaced as the business scaled:
1. Manual Data Entry Issues
Before APPSeCONNECT: The Square POS counted store sales, which needed to be added manually to Business Central at a later stage.
Impact:
- Delays in updating revenue records.
- Errors in payment reconciliation.
- Reduced accuracy in reporting.
2. Inventory Mismatch
Before APPSeCONNECT: The outlets were updating inventory individually, causing discrepancy between the actual and recorded stock.
Impact:
- Stockouts and overselling.
- Confusion among store staff and customers.
3. Data Gaps Between Systems
Before APPSeCONNECT: In SquarePOS and Business Central, the accounts of customer were kept separately.
Impact:
- No unified view of customers.
- Problems in loyalty tracking and billing of accounts.
The Solution: The Microsoft Dynamics 365 Business Central and Square POS Integration of APPSeCONNECT.
The APPSeCONNECT integration allowed automatic synchronization between Business Central and Square POS.The setup was configured to meet the needs of Rustic Cuts like lot tracking and wholesale levels of pricing.
- Product & Price Sync
Information about products and price lists of Business Central was exported to Square POS.
Result: There was uniformity in terms of items and prices in all stores.
2. Inventory Sync
Business Central provided updated inventory to Square POS.
Result: All the outlets possessed the correct information regarding available inventory.
3. Sales Transaction Sync
Sales and transactions recorded at the store level were automatically posted to Business Central.
Result: Quick reconciliation and better financial accuracy.
4. Customer Account Sync
Customer information was synchronized both ways between Square and Business Central.
Result: Single view of each customer, without duplication.
5. Payment Reconciliation
The Square Sales and payments were automatically posted to the Business Central General Ledger.
Result: No manual posting, faster closing of daily accounts.
The Implementation Journey
Integration was fast and had minimum effect to the operations in the stores. The synchronization modules were also tested in different stores and the system began showing results as soon as it went live.
The Results & Impact
Rustic Cuts recorded positive changes in the business processes:
- Manual processes were eliminated by automation, and time was saved in terms of man hours per day.
- The precision of the stocks was also enhanced so that there were no shortages or surpluses in sales.
- POS transactions were automatically posted in accounting making it faster.
- Customer information stayed consistent, improving service quality.
- Daily performance could now be tracked easily within Business Central.
Key Highlights
Key Highlights
- Real-time product, inventory, and order sync between Business Central and Square POS.
- Automatic financial reconciliation.
- Full visibility of retail and wholesale operations.
- Reliable integration framework ready to support store expansion.
Why It Matters
Rustic Cuts reached a fully connected retail system by linking Microsoft Dynamics 365 Business Central and Square POS with the help of APPSeCONNECT. This consolidation assisted them to ensure accuracy, speed, and consistency of data in all their outlets- creating a long term retail development base.
G2 Review:
Headquarters:
United States
Industry:
Butchery industry – High-Quality, Farm-To-Table Meats
ERP System:
Microsoft Dynamics 365 Business Central
Ecommerce:
Square POS
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