Apotheca Beauty was founded in 2013 by Kuwaiti sisters Nora, Sarah and Dana Al-Ramadhan with the vision of bringing perfect products and solutions to meet the ever-changing beauty needs of the consumers. The company has introduced leading brands including Anastasia Beverly Hills, Lancer, Tatcha, Malin + Goetz, ILIA Beauty, Oribe, and Moon Juice to the region. The physical outlets, or “Apotheca boutiques” across Kuwait and Dubai offers effective beauty solutions like skincare, skin tools, and facial treatments. They have since been featured in Forbes, Vogue, Harper Bazaar, Emirates Woman and Savior Flair.
A couple of years later, they introduced their ecommerce website (www.apothecabeauty.com) to cater to the evolving consumer demands and to reach a wider audience.
“As consumers continue to change the way they shop, it is important to evolve with them. Our e-commerce site allows us to communicate with our customers and educate them on our products, who we are, and what we are trying to do. The website also allows us to reach a wider network of people who may not be able to visit our store.”, Nora said in a Vogue interview.
With the success from their retail and online channels, Apotheca Beauty’s eCommerce business continues to develop and pave the way in the beauty and wellness space in the GCC, with the promise to cater to consumers worldwide.
APPSeCONNECT accelerated Apotheca Beauty’s eCommerce game and played a major role in transforming their digital journey into a fully automated omnichannel business that is fast and efficient.
Our integration platform helped them achieve the following:
- End-to-end integration between eCommerce and ERP
- Inventory and Price sync between eCommerce and ERP
- Automatic update of inventory levels between front-end (eCommerce) and back-end (ERP)
- Accurate product pricing maintained across all systems / channels
- Elimination of manual data exchange between applications
- Better metrics for inventory and order management
- Streamlined order fulfillment cycle
- Prevent excess inventory or shortages
- Improved organization-wide efficiency of business processes
- Increased productivity of team members
- Consistent and accurate data to enhance customer experience and loyalty
- Next-gen low-code/ no-code iPaaS for effortless automation and integration
- Robust user-friendly platform backed by experienced professionals
- Best in class implementation and post-implementation customer support
- Pre-Built Connectors with industry-tested reliability and functionalities
- Built-in functionalities to support geographical expansion
- Deeper full-stack integration for unparalleled scalability and customizability
- Fully automated instant bi-directional data sync
- Flexible implementations that scale with a growing eCommerce business
- Boost efficiency of business processes and team productivity
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