appseconnect-at-directions-north-america-2024-blog-featured-imageAPPSeCONNECT recently attended Directions North America 2024, the premier Microsoft Dynamics 365 event driven by Partners – for Partners in San Diego, California. With a lineup boasting 250+ expert speakers, 1200 attendees, and over 200 sessions across three days, the conference was a melting pot of knowledge and innovation for Dynamics enthusiasts.

Directions North America 2024 served as a gathering ground for developers, implementers, technical experts, sales professionals, and executives from Dynamics partners, ISVs, Service Providers, and Microsoft themselves.

It provided a unique opportunity to delve into the intricacies of Dynamics 365 Business Central (BC) and Dynamics NAV, offering insights into leveraging the Dynamics 365 Platform for business growth.


APPSeCONNECT’s presence at Directions North America 2024 highlighted its longstanding affiliation with Microsoft Dynamics 365. With its robust Microsoft Dynamics 365 CRM connector, APPSeCONNECT simplifies CRM integrations by deeply connecting with other business applications and automating processes, ensuring secure and efficient data exchange.

Key Highlights – Directions North America 2024

Directions North America 2024 kicked off in style with an electrifying General Session, setting the tone for three days of innovation and collaboration in the heart of San Diego, California.

Amidst the bustling agenda, Directions North America proudly championed community engagement by supporting Treobytes, a local STEM educational institution. This initiative showcased the event’s commitment to expanding the world of technology to youth in the San Diego community, fostering a culture of learning and growth.

One of the standout moments of the event was the keynote session led by Jannik Bausager and Horina Serbanescu, who captivated the audience with an extensive demo of Business Central and CoPilot. Their presentation showcased the transformative power of these technologies, illustrating how they practically think for businesses, streamlining operations and driving efficiency.


Mike Morton, Vice President of Microsoft Dynamics 365 Business Central, played a pivotal role in setting the stage for Directions North America, both at the beginning and the end. On day two, Morton kicked off the proceedings by emphasizing the importance of partners scaling up and out through strategic hiring and reskilling efforts, with a keen focus on mastering Microsoft Dynamics 365 Business Central. His insights laid the groundwork for attendees to explore avenues for growth and innovation within the Dynamics ecosystem.


Following which Mike Ehrenberg‘s presentation shed light on the exponential growth of Business Central and the myriad possibilities it presents. He delved into the diverse use cases and roles that CoPilot, the AI-driven assistant integrated with Microsoft Dynamics 365 Business Central, supports.


Throughout the event the discussions around the CoPilot’s capabilities not only showcased its potential to streamline operations but also highlighted the importance of adapting to emerging technologies to stay ahead in today’s dynamic business landscape. As businesses navigate the digital frontier, embracing solutions like CoPilot becomes imperative, offering a pathway to enhanced efficiency, profitability, and customer satisfaction.

Directions North America celebrated diversity and inclusion through its “Women in Dynamics” luncheon, highlighting the contributions of women in the industry and fostering a supportive community for all attendees.

Microsoft’s leadership position in IDC Marketscape SMB ERP cloud applications was also announced during the event, which reinforced the company’s commitment to innovation and excellence in the Dynamics ecosystem.


Directions North America 2024 was a whirlwind of innovation, collaboration, and forward-thinking discussions that illuminated the path ahead for the Dynamics community.

Attendees left the conference energized and armed with invaluable insights and resources to navigate the evolving landscape of Dynamics 365. With APPSeCONNECT‘s unwavering commitment to seamless integrations, businesses gained the confidence to leverage Dynamics solutions effectively, driving efficiency and growth in their digital transformations.

Looking ahead, the announcement of the dates and location for Directions North America 2025, on April 7-9 at the Virgin Hotel in Las Vegas promises another exciting chapter in the journey of Dynamics enthusiasts.

As we bid farewell to Directions North America 2024, we carry with us a renewed sense of purpose and a shared vision for leveraging Dynamics solutions to drive innovation and success.