CUSTOMER STORY
Designer Boys
Designer Boys – Effortless NetSuite–Shopify Integration with APPSeCONNECT
The Story of Designer Boys
Designer Boys has built its reputation on craftsmanship, curation, and creative flair. From day one, the founders have taken pride in designing one‑of‑a‑kind pieces that transform spaces, be it a statement sculpture for a boutique hotel or hand‑crafted wall art for a private residence.
After moving their storefront from BigCommerce to Shopify, they discovered that syncing inventory, orders, and pricing between Shopify and NetSuite was more complicated than expected.
Challenges Faced: Tackling Disjointed eCommerce Operations
Before APPSeCONNECT came on board, Designer Boys struggled with several integration pain points:
- Product Management Bottlenecks: Every time a new artwork or variant went live, it became a race to update NetSuite accurately, i.e., manual edits led to errors and delays.
- Disjointed Order Automation: Orders flowing from Shopify into NetSuite often arrived with missing item details, triggering time‑consuming manual fixes.
- Inconsistent Tag and Variant Updates: Changes to product tags and variant pricing in NetSuite failed to reflect in Shopify, causing catalog mismatches.
- Workflow Stagnation: The previous integration tool, Celigo, lacked the flexibility to execute Designer Boys’ complex business logic, leaving critical processes half‑automated.
Here’s a sneak peek of what they faced:
- Manual price and metadata updates for dozens of SKUs
- Partial order records requiring daily reconciliation
- Mismatched product tags leading to mis‑categorized storefront listings
- Inability to model parent‑child relationships for variant‑rich products
Smooth Integration with APPSeCONNECT: A Strategic Partnership
By choosing APPSeCONNECT, the Designer Boys could not only bridge Shopify and NetSuite but also tailor every sync to their unique needs. The solution redesigns data flows, implements deep customizations, and ensures stability.
The integration solution focused on the following key areas:
- Shipment Add (NetSuite ➔ Shopify)
NetSuite shipment records are automatically pushed to Shopify, keeping customers informed with real‑time tracking updates. - Customer Tag Update (NetSuite ➔ Shopify)
Changes to customer tags in NetSuite—such as VIP status or wholesale permissions—sync seamlessly to Shopify, enabling targeted pricing and promotions. - Products with Variants Add (NetSuite ➔ Shopify)
New products and their variant SKUs created in NetSuite (along with images, descriptions, and attributes) are bulk‑pushed to Shopify without manual intervention. - Parent Products, Tags, and Variant Price Update (NetSuite ➔ Shopify)
When pricing or tags on parent products change in NetSuite, APPSeCONNECT ensures Shopify reflects those updates instantly at both parent and variant levels. - Customer Add (NetSuite ➔ Shopify)
New and historical customer records from NetSuite flow into Shopify, unifying customer profiles for marketing and loyalty programs. - Order Add (Shopify ➔ NetSuite)
Every order placed on Shopify—complete with item details, customer information, and custom fields—lands in NetSuite ready for fulfillment.
Leads Add (Shopify ➔ NetSuite)
Potential customers who register or sign up on Shopify are captured as leads in NetSuite, fueling targeted follow‑up and conversion campaigns.
The Implementation Journey: A Seamless Transition for Enhanced Efficiency
APPSeCONNECT’s phased rollout kept disruption to a minimum. After mapping each workflow, the team conducted thorough testing in a sandbox environment before go‑live. Training sessions and documentation ensured Designer Boys’ staff felt confident managing the integration.
Here’s how:
- Enhanced Efficiency: Routine updates and syncs now happen automatically, so the team can focus on design and customer service instead of data entry.
- Accelerated Order Processing: Orders move from Shopify to NetSuite in minutes rather than hours, speeding up fulfillment and shipping.
- Improved Catalog Accuracy: Real‑time product and price updates eliminate mismatches and reduce customer inquiries.
Unified Customer Data: Complete visibility into customer activity across platforms supports personalized marketing and loyalty programs.
Results and Future Growth: Embracing a New Era of Operational Excellence
Since deploying APPSeCONNECT, Designer Boys has seen measurable improvements across the board. Manual data‑entry tasks have dropped by over 95%, and order accuracy is now virtually 100%. With a scalable integration framework in place, the brand is ready to expand its catalog, launch seasonal campaigns, and explore new markets—all without worrying about backend chaos.
Client Sentiment and G2 Reflections
Find out what customers have to say about APPSeCONNECT:
⭐⭐⭐⭐⭐
“After struggling with another connector, APPSeCONNECT helped us fix our broken integrations and automated our entire order flow.” — G2 User Review
⭐⭐⭐⭐⭐
“They handled complex logic in a way that no other platform could. The UI is intuitive, and the customer support is stellar.” — G2 User Review
⭐⭐⭐⭐⭐
“The pre-built templates gave us a head start, but the customizations made it truly work for our needs. Highly recommend.” — G2 User Review
Key Foundations Laid by APPSeCONNECT
- Automation of Critical Business Processes: Seamless syncing of products, orders, shipments, and customer data.
- Real‑Time Data Synchronization: Immediate updates between Shopify and NetSuite for accurate storefronts and workflows.
- Enhanced Data Integrity: Robust error‑handling and reconciliation remove manual touchpoints.
- Deep Customization Capabilities: Tailored process flows to match Designer Boys’ unique business rules.
Why Choose APPSeCONNECT?
Here’s How APPSeCONNECT is Your Best Fit Too!
- Next‑gen low‑code/no‑code iPaaS for effortless automation and integration
- Robust, user‑friendly platform backed by experienced professionals
- Best‑in‑class implementation and post‑implementation customer support
- Pre‑built connectors with industry‑tested reliability and functionalities
- Built‑in functionalities to support geographical expansion
- Deeper full‑stack integration for unparalleled scalability and customizability
- Fully automated instant bi‑directional data sync
- Flexible implementations that scale with a growing eCommerce business
- Boost the efficiency of business processes and team productivity
With APPSeCONNECT powering your integrations, you can focus on what you do best—creating stunning designs and delighting customers—while we handle the data flow.
About the Company
Designer Boys is a premium Australian brand specializing in bespoke homewares, original artwork, and high‑end interior décor. Established by creative partners with backgrounds in interior styling and television production, the company has become a go‑to for luxury interiors, retailers, and designers worldwide.
Noosaville, Queensland
Designer Homewares and Artwork
2-10 employees
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