With APPSeCONNECT, El Ryan has streamlined and automated their business processes and saved a lot if time and effort by syncing all the necessary data between applications.

ElRyan is the first online e-commerce store in Iraq which provides a large range of consumer electronics from world-renowned brands. It is a retail company that sells brands for its users locally and is one of the largest sellers of consumer electronics in Iraq.

We are a retail company and we have an e-commerce system to sell online in Iraq… But we had too many employees getting tired and busy doing all the manual work, lagging the business operations. For the bi-directional automation of all sales procedure from our website to our ERP system we needed an integration platform that could seamlessly connect all our applications. We chose APPSeCONNECT since we have heard of its maintained goodwill in the market as an integration platform. It is a very flexible and easy-to-use platform for us. APPSeCONNECT has saved us a lot of time and effort by quickly syncing all the necessary data over any application.

I recommend APPSeCONNECT since it is a nice solution, has a strong experience and a good team to support and make the integration possible.

Project Overview
Being one of the largest sellers of consumer electronics in Iraq, El Ryan boasts on its fantastic shipping process and claim to deliver within 24 hours. They use Magento as their storefront and the Microsoft Dynamics AX ERP as their backend tool. They needed a smart integration platform to seamlessly connect all their business applications.
The Challenges
  • Entering the orders from Magento to our ERP system.
  • Manual data entry and duplicate data.
  • Loss of valuable time and energy.
The Solutions
Integrating Integrating Magento with MS Dynamics AX via APPSeCONNECT,
  • Complete bi-directional synchronization of Sales Orders from E-commerce to ERP.
  • End to end mapping between e-commerce and ERP business objects.
  • Automated synchronization of the item information to Magento from legacy ERP system.
  • Improved efficiency in sales and inventory management between ERP and ecommerce.
The Benefits
  • Fully automated sync in real-time.
  • Improved efficiency in sales and inventory management between ERP and e-commerce.
  • Huge saving in time and resources due to efficient Real-time data exchange.
  • Improved customer service level.
  • Streamlined business operations.
  • Complete elimination of manual data entry and reduced data duplication.
  • A perpetual rate of business growth.
APPSeCONNECT Differentiators
  • Comprehensive features and functionalities.
  • Deeper integration, scalable and customizable.
  • Fully Automated Sync in Real Time.
  • A robust and easy-to-use platform.
  • Software Scalability, support for eCommerce Growth.
  • Geographic expansion is facilitated.
  • Improved efficiency in business processes.
  • A boost in the productivity of employees.
  • Quick implementation and affordable solution.

Consumer Goods
Company Size:
50-100 employees
Products and Services:
Air Conditioners, washing machines, refrigerators, etc.

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