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To fill your revenue bucket, a loyalty program is so important that ideally, a business should have it implemented in place even before they acquire their first customer or sale. However, businesses are so inclined to show their rapid growth to the investors or the stakeholders that they don’t indulge too much in retaining the customers which prove to be a loss for them. As Samir said, the ideal time to implement a loyalty program is even before the first sales happen.
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