What are the different types of Sales Order reasons in SAP?

Some popular order reasons in SAP and their business usage are:

  1. Web order – Some organizations may want to capture all the orders coming from various channels like ecommerce stores and market places using a custom order reason.
  2. Competitive Advantage – If the company is getting this order due to faster delivery, better prices or due to sales call they can be classified in this bucket.
  3. Promotions – This is the case when there is a promotion running and the end customer is placing the order due to this. You can also create different order reasons for let’s say television commercials or let us say thanksgiving sales.
  4. Free Samples – This is the case when there is a promotion running and the end customer is placing the order due to this. You can also create different order reasons for let’s say television commercials or let us say thanksgiving sales.
  5. Returns – Kindly note that order reason is not only valid for sales order but equally if not more important in the case of returns. A return order is followed by a credit memo. It is usual that for return orders, the order reason is mandatory. See the section below to understand how to make a field mandatory in a sales document.
  6. Damaged goods / Difference in ordered versus delivered quantities – Lets us say that the customer ordered 100 pcs of a specific SKU. However, due to availability reasons/damage during the transit, he received only 96 of them. Hence if he places a new order for the remaining 4, we could use this order reason to understand the scenario.
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