Disconnected eCommerce stacks cost businesses millions in lost revenue each year. Marketing runs on incomplete data, operations battle inventory mismatches, and sales teams waste hours chasing outdated leads. For SAP, NetSuite, or Dynamics users running BigCommerce and HubSpot, integration isn’t optional — it’s survival. That’s where APPSeCONNECT comes in.
By leveraging HubSpot and BigCommerce integration by APPSeCONNECT, companies can easily optimize the lead generation process and improve their overall ERP operations. APPSeCONNECT is the bridge that connects HubSpot ↔ ERP ↔ BigCommerce for a seamless data flow. So, let us take a quick look at how APPSeCONNECT helps unify the operations of ERP, HubSpot, and BigCommerce so that businesses can gain the maximum outcome from the integration process.
Why Integrate HubSpot with BigCommerce?
| HubSpot + BigCommerce ERP integration connects your CRM, eCommerce, and ERP systems to enable real-time data sync for customers, orders, inventory, and campaigns. |
You must be wondering why you should consider integrating HubSpot with BigCommerce. Well, there are quite a few reasons for the same.
When integrated with BigCommerce, HubSpot can become a valuable asset for companies looking forward to enhancing their overall E-Commerce operations and customer relationship. The HubSpot E-Commerce integration harmonizes the capabilities of marketing and customer relationship management with the BigCommerce platform.
The BigCommerce B2B integration allows a seamless flow of data and customer insights between the systems. It is also ideal for businesses that already use an ERP system to manage inventory, finance, and operations.
With HubSpot BigCommerce integration,
✅ You get access to centralized customer data for accurate marketing personalization.
✅ You can streamline order, product, and customer management across systems.
✅ You can eliminate data silos between sales, marketing, and operations.
✅ You acquire better visibility into the complete customer lifecycle.
Here’s an example demonstrating the importance of HubSpot and BigCommerce integration:
Suppose a customer abandons their cart at a BigCommerce store. HubSpot immediately identifies this and sends a mail to the customer, informing him about the abandoned cart and also offering a discount. This helps bridge the gap between the sales team and the marketing team. The customers are also offered personalized services, thereby increasing the customer satisfaction rate.
According to Gartner, 87% of retailers in the US plan to adopt integrated commerce platforms by 2026. This further highlights the need for you to opt for HubSpot and BigCommerce integration!
What are the Benefits of HubSpot and BigCommerce Integration?
McKinsey reports that ERP-driven automation reduces manual rework by 30–40%. Now, let us take a quick look at some of the major benefits of HubSpot and BigCommerce integration:
Unified Customer View:
Now you can combine BigCommerce’s transaction data with HubSpot’s engagement data. This allows you to gain a unified view of the customer data, thereby paving the path for better decision-making.
Enhanced Marketing ROI:
You can use ERP-backed sales data to create better-targeted campaigns. By doing so, you get to reach out to the target audience. This further allows for better lead generation.
Faster Order Processing:
Now this is indeed one of the biggest benefits of HubSpot and BigCommerce integration. Orders sync directly from BigCommerce to ERP, then to HubSpot for follow-ups. This helps with streamlined business operations.
Real-Time Inventory Accuracy:
The integration helps with better inventory management. You can avoid overselling with ERP-driven stock updates. You also get to avoid understocking. This allows you to offer better services to the customers.
Better Customer Segmentation:
With HubSpot BigCommerce Integration, you can segment customers based on ERP sales history and HubSpot behavioral data. This helps with better customization. The customer satisfaction rate also increases.
Reduced Manual Work:
You can minimize human error and free up team time with HubSpot and BigCommerce integration. Your teams get to focus on core business strategies instead of devoting their time to manual, repetitive tasks.
| As per NetSuite research, the cloud ERP market is expected to grow from $72.2 billion in 2023 to $130.5 billion by 2028. |
Still running HubSpot and BigCommerce in silos? Get your free integration readiness checklist.
Features to Look for in HubSpot and BigCommerce Integration:
Here are some of the vital features to look for in HubSpot and BigCommerce integration:
- Two-Way Data Sync → ensures sales, marketing, and ops all see the same customer record in real time.
- Automated Workflows → cut order-to-invoice cycle times by 70%, freeing Ops teams from manual re-entry.
- Error Handling & Alerts → prevent costly order errors before they reach the customer, saving reputation and revenue.
If you are looking for one such integration service provider that is ready to offer you all the benefits and features associated with HubSpot and BigCommerce integration, then you may consider reaching out to APPSeCONNECT. APPSeCONNECT’s enhanced features will help you meet your integration goals and take your business to new heights.
By the Numbers:
According to Gartner, the E-Commerce market worldwide is projected to grow by 7.83% (2025-2029) resulting in a market volume of US$6,478.00bn in 2029.
Forrester forecasts that total global online retail sales will grow from $4.4 trillion in 2023 to $6.8 trillion by 2028 at an 8.9% compound annual growth rate (CAGR).
The National Retail Federation (NRF) forecasts online holiday sales in 2025 to grow at a rate of 8% to 9% year over year.
With the massive growth in the E-Commerce sector, it is extremely important for companies to integrate HubSpot & BigCommerce with their ERP solutions. This will not only allow the companies to streamline their operations, but their revenue generation will also increase.
How ERP integration powers HubSpot & BigCommerce?
The integration between HubSpot and BigCommerce with ERP serving as the middle layer allows seamless data synchronization between e-commerce operations, customer relationship management, and enterprise resource planning. The integration allows businesses to make maximum use of customer data from BigCommerce within HubSpot for marketing automation and sales operations while also allowing ERP to utilize the data for inventory management, order management, and other critical business operations.
APPSeCONNECT allows you to make use of ERP as the central hub while integrating both HubSpot and BigCommerce. It ensures that all your business needs are fulfilled without the slightest hindrance.
| Here are a few examples of data flow that occur during HubSpot BigCommerce integration with ERP as the central hub: BigCommerce order → ERP → HubSpot for customer nurturing. ERP product updates → BigCommerce shopfront and HubSpot content campaigns. |
What are the various steps of the integration process?
Listed below are some of the most crucial steps of the HubSpot BigCommerce integration process with ERP:
Step 1: Discovery & Scope Finalization:
This is the first step of the integration process. Here, the business requirements are determined, the systems that need to be integrated are isolated, and resources are allocated based on that. This step determines the success of the integration process.
Step 2: ERP and Platform Connectivity Setup:
In this stage, the technical team establishes the actual connectivity between the ERP and the other platforms. This involves configuring APIs, setting up security and authentication protocols, and also ensuring network connectivity between the various systems.
Step 3: Data Mapping & Workflow Design:
This is a crucial phase of the integration process. Here, the mapping of data fields occurs, and workflows are designed for seamless transfer of data. Particular data formats are also designated, and the data is properly cleaned prior to the integration process.
Step 4: Testing & Validation:
Once the workflows are designed, they are tested thoroughly. This involved performance testing, user acceptance testing, and much more. The workflows are also validated to ensure that they fulfill their particular purpose.
Step 5: Go-Live & Monitoring:
The final stage involves putting the integration into production. However, this is not where it all ends. The workflows are also continuously monitored and tested to ensure that they work as expected at all times.
Popular Integration Workflows and Use Cases:
Here are some of the popular workflows and use cases of HubSpot BigCommerce integration that businesses can make use of:
Customer Sync:
Now this is one of the most vital use cases of the HubSpot ERP BigCommerce integration. The integration process allows the ERP customer data to be directly used by HubSpot for creating personalized marketing campaigns. This helps enhance customer experience. The lead generation also increases significantly.
Order Sync:
The flow of data from BigCommerce to HubSpot via ERP allows for post-purchase agreement. It allows the order process to be carried out faster, thereby allowing BigCommerce platforms to offer better services to the customers. Order processing and inventory management also become easier.
With APPSeCONNECT, BigCommerce orders hit ERP in real time, then flow to HubSpot for automated nurturing.
Inventory Sync:
The integration allows for ERP stock levels to update on BigCommerce in real-time. This ensures that the inventories are managed properly. Overstocking and understocking of products can also be prevented.
APPSeCONNECT pushes ERP stock updates directly into BigCommerce, reducing overselling by up to 30%.
Abandoned Cart Recovery:
BigCommerce data in HubSpot can be used for sending retargeting emails to the customers, reminding them of their abundant card. This increases the abandoned card recovery rate. The revenue generation further increases.
APPSeCONNECT ensures cart data is instantly available in HubSpot, enabling recovery campaigns within hours.
B2B Pricing and Discounts:
The B2B pricing can be pushed to BigCommerce, which can again be reflected in HubSpot. This allows the customers to enjoy various attractive discounts and lucrative pricing options. Their interest in BigCommerce stores is retained.
Loyalty & Rewards Campaigns:
The integration of HubSpot to access the ERP sales history allows for loyalty segmentation. The companies can also set up rewards campaigns for their loyal customers so that they remain more engaged with the BigCommerce platform.
Why HubSpot + BigCommerce Integration Matters for Executives?
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Why Choose APPSeCONNECT for HubSpot and BigCommerce Integration?
If you are looking for an ideal integration partner for HubSpot and BigCommerce integration, then APPSeCONNECT is your ultimate choice. By opting for APPSeCONNECT’s HubSpot and BigCommerce integration with ERP, you can offer your business multiple benefits. The integration allows you to personalize customer engagement, achieve 100% data sync, and also walk the path towards business automation.
Here are some of the enhanced features of APPSeCONNECT that are specific to the BigCommerce and HubSpot integration:
- Pre-Built Connectors for faster deployment.
- ERP Expertise – Supports popular ERPs like SAP, Microsoft Dynamics, NetSuite, Sage, etc.
- Customizable Flows – Adapt to unique business processes.
- Scalable & Future-Proof – Ready for multi-store, multi-country expansion.
- 24/7 Support & Monitoring.
- Proven track record with global brands.
Even Gartner recognizes APPSeCONNECT’s strength in ERP-focused integrations.
APPSeCONNECT’s Advanced Security and Compliance Features:
In the case of HubSpot and BigCommerce integration, there is a bidirectional flow of data between the various systems. This prioritizes the need for enhanced data security and governance measures. APPSeCONNECT also offers HubSpot CRM ecommerce automation services.
Abandoned cart data flows into HubSpot via APPSeCONNECT’s pre-built flow, enabling targeted recovery campaigns.
APPSeCONNECT is known for its extraordinary security and compliance measures. The company takes various advanced security measures into account to ensure that the data remains protected at all times. Some of the advanced security features include:
- SSO (SAML)
- RBAC (Role-Based Access Control)
- SCIM provisioning
- 2FA (Two-Factor Authentication)
- Domain capture
- IP allowlisting
- Audit logs
APPSeCONNECT also adheres to various compliance requirements, like:
- ISO 27001
- SOC 2 (Type II)
- GDPR Compliance
- Encryption at Rest and in transit (256-bit AES)
- Robust corporate governance
APPSeCONNECT’s best practices align with Gartner’s Composable Commerce model. They also reflect Forrester’s recommendations for API-first integration.
APPSeCONNECT vs. Its Competitors:
Now you might be wondering why you should choose APPSeCONNECT over its competitors. Well, here’s a comparative study for you to make your decision:
| Parameters | APPSeCONNECT | Jitterbit | Celigo |
|---|---|---|---|
| ERP Depth | ERP-first approach with connectors for various ERP systems like SAP, Oracle, NetSuite, Dynamics, etc. | Strong ERP connectivity with focus on major systems like SAP, Oracle, and NetSuite. | Standard ERP connectivity with connectors available for popular ERP systems. |
| On-Prem Support | Robust on-premise agent architecture with full local deployment capabilities. | Limited on-premise capabilities. | Limited on-premise capabilities. |
| Pre-Built ERP Flows | 15+ pre-built ERP↔commerce flows | Limited workflows available. | Minimal workflows available. |
| Hybrid Deployment | True hybrid architecture combining cloud management with on-premise execution. | Limited hybrid capabilities. | Primarily cloud-only deployment. |
| Monitoring/Alerting | Real-time monitoring dashboard with detailed transaction logs. | Comprehensive monitoring with real-time dashboards. | Basic monitoring and alerting features. |
So, as you can see, APPSeCONNECT’s ERP-first approach, hybrid agent for on-prem, and 15+ pre-built ERP↔commerce flows make it a superior choice to its competitors that use cloud-first iPaaS, fewer ERP adapters, and longer customization cycles.
| Our Unique USPs:
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APPSeCONNECT’s Enhanced Presence on Capterra:
APPSeCONNECT has hundreds of positive reviews on platforms like Capterra. Here’s a look at what the customers have to say about APPSeCONNECT’s services:
See APPSeCONNECT In Action!
JAR Systems improved lead-to-order conversion by 25% with HubSpot–ERP sync:
JAR Systems, which happens to be one of the top companies known for designing innovative charging and management solutions for mobile devices, opted for APPSeCONNECT’s HubSpot integration solution to seamlessly integrate data across its business. It allowed the company to automate its various processes and ensure real-time tracking of sales and service activities. The integration also helps to reduce manual labor significantly.
Nine Line Apparel was able to optimize and improve its overall business processes, including order fulfillment and customer satisfaction, by opting for BigCommerce integration. APPSeCONNECT’s robust low-code platform allowed the company to synchronize orders and ensure faster and more efficient inventory updates. The customer details were also synced across various platforms.
See how Golden Toys scaled 60% faster with ERP integration. Download the full case study.
Key Considerations Before You Integrate:
Here are a few things that you need to consider before you kickstart the integration process:
Confirm ERP compatibility and data quality:
First, you need to check your ERP compatibility with HubSpot and BigCommerce. This will ensure that you do not have to deal with compatibility issues during later stages of the integration. You also need to cleanse the data by removing duplicates prior to integration. Also, check for ERP order sync.
Ensure all systems have proper API access:
Next, you need to ensure that the systems that are about to be integrated have proper API access. The API connectivity will allow for easier exchange of information between the systems. The integration goals will also be fulfilled.
Plan for change management across teams:
You also need to plan the change management process. This is extremely vital in ensuring that your customers are able to adapt to the change in business environment. You must also offer proper training to the employees so that they can get accustomed to the change.
Evaluate total cost of ownership (TCO) vs ROI:
It is also quite important to evaluate the total cost of ownership vs. ROI before you actually start off with the implementation process. This will ensure that you are able to get the maximum return from your investment. Your business proceedings will also not be hampered.
To End With:
Integrating HubSpot with BigCommerce can offer you numerous benefits, from centralized customer data management to improved marketing automation and analytics. Using APPSeConnect further optimizes these benefits by improving efficiency and automating repetitive tasks. So, if you are willing to transform your e-commerce business and drive growth, then you can consider leveraging APPSeCONNECT’s HubSpot and BigCommerce ERP integration.
Disconnected systems cost you customers. With APPSeCONNECT, you can unify HubSpot, ERP, and BigCommerce in weeks — not months. Schedule your integration consultation today.
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Frequently Asked Questions
HubSpot and BigCommerce ERP integration involves integrating data and processes across HubSpot and BigCommerce platforms with ERP as the centralized hub.
APPSeCONNECT’s HubSpot + BigCommerce ERP integration services offer support for multiple ERPs including SAP, Dynamics, NetSuite, and a lot more.
ERP acts as a centralized data hub that synchronizes customer, order, inventory, and financial data between HubSpot and BigCommerce in real-time.
APPSeCONNECT offers you multiple pre-built workflows and connectors using which you can manage B2B pricing in BigCommerce via ERP.
Yes, HubSpot and BigCommerce integration allows you to achieve 100% data sync between the systems.
The exact time depends on your business requirements. APPSeCONNECT takes around 2-4 weeks to complete the integration.
You can connect with the APPSeCONNECT experts to know more about the pricing models.
