In this ever-expanding digital world, online commerce has become a dominant part of our daily lives. The opportunities and the ease of setting up an online store in today’s day and age make it a highly lucrative business model. With WordPress being the go-to platform for building websites, the free eCommerce plugin for it, WooCommerce, is a no-brainer choice for getting started with an online commerce business. Moreover, the platform offers a dedicated WooCommerce mobile app to allow store owners to manage their businesses on the go. However, if you are planning to get started with your own WooCommerce store, having a few add-on plugins for your store can gain you a far greater ROI (Return on Investment) along with a better experience for your customers. So, let us check out what are some of the top WooCommerce plugins for 2023 that will make your webstore stand out from the crowd.
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What is WooCommerce and Why Use It?
With over 6 million live websites running WooCommerce, it is one of the biggest eCommerce platforms in the market. It is an open-source plugin for WordPress that you can use to effortlessly build a fully functional eCommerce website. It is designed primarily to help small and medium sized businesses to get started with an online commerce business.
Being a plugin for WordPress, it has a flatter learning curve, making it easier to operate and manage for new site owners. Moreover, its integration with WordPress offers great SEO for the webstore. With the platform being open source, it also offers limitless customizability for more advanced users. For non-developers and beginners, there is a vast library of third-party themes and plugins that can be used to get the exact look, experience, and functionalities that you are looking for. The enormous number of WooCommerce users and developers means you will also get support and knowledge from a tight-knit community.
If you are using WooCommerce to run online your business and want to seamlessly connect it with your entire software stack under a single, intelligent, and secure platform to automate your business processes, implement APPSeCONNECT’s robust WooCommerce integration connectors and achieve exponential growth in your business.
The Need for WooCommerce Plugins
While the WooCommerce platform has some built-in robust functionalities for eCommerce operations, it does lack behind in some quality-of-life features that customers have come to expect from their online shopping experience. Most of the time the base WooCommerce platform will not be enough to run a successful store. With behemoths like Amazon in the eCommerce industry, smaller companies must up their game in providing a similar, if not a greater quality of customer experience and functionalities to stay competitive. Moreover, there are plenty of advanced ecommerce features that are not offered in the default WooCommerce.
With third-party WooCommerce plugins, you can curate the exact experience and functionality for your customer to increase sales conversions and gain access to more advanced features. The limited eCommerce functionalities offered by the base version of the platform make plugins essential for customizing your WooCommerce store. With the vast number of available free and paid plugins, you can design and optimize your webstore into the perfect shopping experience for your customers.
What to Look for When Selecting WooCommerce Plugins
Installing every available WooCommerce plugin in the marketplace will have adverse effects. Instead of boosting your business, the overload of plugins will slow down the website and clutter the user interface. Thus, you need to wisely select a set of plugins that provides a comprehensive suite of features for your target customer segment.
So, before opting for WooCommerce plugins for your website, you need to take into consideration the following factors:
- The objective of your webstore
- The missing features from WooCommerce that you need
- A WooCommerce theme that offers the necessary features
- A set of plugins and extensions that can build upon the selected theme
- Deciding on either a suite of plugins to prepare for the future or buying individual plugins that are a must have to currently run your business
Now that we know what aspects to look for when curating your plugins for WooCommerce, the following section will explore the top WooCommerce plugins to accelerate and streamline your eCommerce business.
Top WooCommerce Plugins for eCommerce Businesses
WooCommerce is a completely free open-source platform, ideal for small and medium companies operating on a tighter budget. The following are some of the best WooCommerce plugins available in the market to get most bang for your buck for a WooCommerce website.
OptinMonster is a powerful lead generation plugin for WooCommerce. It allows you to design attention-grabbing opt-in forms and convert abandoning website visitors into subscribers which helps boost sales conversions. The plugin helps companies grow their lead email list, display targeted website messages, upsell, cross-sell and many more. The free version is available as a plugin within WordPress while the paid versions can be bought from their main website.
Free basic plugin, along with paid plans starting from $9 per/month to $49 per/month
Not every customer will always have the budget to buy everything they need at once. Having a saved wishlist on the webstore allows them to come back later to buy their saved items without the need for searching them up again. With the YITH WooCommerce Wishlist plugin, visitors to your webstore can easily create wishlists to make purchases later or share their wishlist with friends and family.
Free basic plugin. The paid version is $89.99
The biggest advantage to selling online is that you can expand your operations beyond your geographical boundaries. However, this can lead to a language barrier for customers interacting with your website. The difficulty in understanding and navigating a website can lead to the loss of prospective sales. WooCommerce Multilingual adds compatibility with the WPML WordPress Plugin to enable multi-language support for your WooCommerce website. Customers can then select their preferred language to browse your site.
Booster for WooCommerce offers a unique set of features to work on top of the basic WooCommerce platform. Some of the features included with the plugin are bulk price converting, currencies, global discounts, and tools to allow customers to make price quotations for orders. With a modular set of 110+ features, you can easily find all the necessary tools you need to set up a feature rich eCommerce website.
The plugin price starts at $97/year and goes to $297/year
WooFunnels is a powerful lead funnel builder that allows you to easily create high conversion sales funnels through faster checkouts, order bumps, one-click upsells, and automation to boost profits. The plugin offers functionalities such as capturing lead data, boosting order value, notifications for timely follow-ups, sending broadcast alerts, and providing actionable analytics.
For a single website, the base plan is $169 per year and the premium plan is $239 per year. For agencies with up to 30 websites, the basic Funnel Builder is $299/year and the Funnel Builder + Automations package is $359/year.
Having the option to select specific dates for order delivery is something not many eCommerce websites offer to their customers. Through the Order Delivery Date for WooCommerce plugin, your customers get the flexibility to select the delivery data most suitable for them during checkout. It provides a quality-of-life upgrade over the traditional system, where only a few delivery data options are presented.
Free basic plugin. Pro Version is $99.
When it comes to payment options for your customers it is best to provide multiple flexible options. Lossing a high intent customer who is about to make a payment, only to have them abandon it just because a secure, easy, and widely used payment gateway was not available, can have long-term detriments for your business. Stripe is one of the most popular payment gateways for online shopping. Through the WooCommerce Stripe Payment Gateway plugin, you can enable the Stripe payment gateway for your webstore.
Coupons are a great way to engage customers and increase their probability of making return purchases. Advanced coupons provide the best coupon code plugin for your website by expanding WooCommerce’s basic coupon functionality and allowing you to create better coupon offers. The expanded coupon features include Buy One Get One offer, coupon URLs, scheduled coupons, auto-apply coupons, shipping coupons, and more.
Free base plugin available on WordPress plugin store. Paid versions range from $59.50 per year to $498.50 for their Business Bundle.
FOMO, or Fear of Missing Out, can be an excellent strategy to entice prospective visitors to your website to make a purchase by instilling a sense within them of missing a good deal or a limited-edition item.
Through TrustPulse is one of the best FOMO and social proof notifications plugins to generate notifications directly on your website regarding how many people are making a purchase. Seeing other people buying before making up their own minds can give the necessary nudge to your customers to go ahead with their own purchases.
Paid plans range from $5 per month to $39 per month
With the growing popularity of wholesale B2B eCommerce, especially post-pandemic, traditional B2B brick-and-mortar companies along with many B2C eCommerce businesses are expanding their operations into the online wholesale industry. With the WooCommerce Wholesale Suite, you get a bundle of three plugins to effortlessly set wholesale pricing on your WooCommerce store for bulk purchases and other functionalities for online B2B wholesale.
Paid plans range from $148.50 per year to $298.50 per year
Amazon is one of the biggest online shopping websites in the market. With almost everyone across the world having an Amazon account, the Amazon Pay plugin for WooCommerce your customers can get the same payment and shipping options as they would get when making a purchase from Amazon. Customers sign into their Amazon account during the order payment process to complete the transaction. With the credible backing of Amazon, customers gain more confidence while making a purchase on the website.
All the above suggested plugins aim to provide a more comprehensive online shopping experience for your customers and give more control, customizability, and functions to you. A smoother, frictionless experience throughout the entire purchasing process ensures your customers are happy and keep coming back to your webstore. A high-quality customer experience is especially important if your webstore offers services instead of products. With the above WooCommerce plugins, your webstore gets the needed expanded set of functionalities to create an effective and feature-rich eCommerce store to achieve exponential growth.
Now that you have a robust WooCommerce webstore, you can make more out of it by enabling business process automation for it through robust end-to-end integration with your entire business software suite. Through the intelligent out-of-the-box ready-to-use WooCommerce integration by APPSeCONNECT, you can effortlessly achieve perpetual scalable success for your business!