In today’s fast-paced and ever-evolving digital landscape, it is becoming increasingly imperative for B2B businesses to embrace digital transformation in order to stay competitive and drive growth. In recent years, the B2B eCommerce sector has become a driving force across the industry and is estimated to grow and reach a staggering 3 trillion USD by 2027. With more millennials who are adept at using technology, taking charge as business decision-makers across the industry, B2B customers are increasingly shifting online for making their purchases. The new shift toward online commerce for the B2B sector raises the question of how traditional B2B enterprises can take advantage of digital transformation to drive growth and stay ahead of the competition. To answer that very question, APPSeCONNECT recently hosted the webinar titled “Digital Transformation for B2B Commerce Growth,” presented by Mr. Atul Gupta, CEO of APPSeCONNECT, and Mr. Akash Apurva Singh, Content Marketing Manager at APPSeCONNECT.
The webinar took place on March 30th, 2023, and discussed the importance of digital transformation for B2B commerce and provided practical tips on how businesses can implement it effectively. Attendees of the webinar also gained insights into the latest trends and best practices for B2B eCommerce and learned about the tools and technologies available in the market to achieve scalable business success and maximize Return on Investment (ROI). From B2B business owners to IT professionals, the webinar was a must-watch for anyone interested in driving B2B commerce growth through digital transformation. To explore the webinar in detail, check out the recorded session below:
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The Man Behind APPSeCONNECT – Atul Gupta
Atul Gupta is a name that is synonymous with innovation and digital transformation in the business world. As the CEO of APPSeCONNECT, a leading provider of enterprise-grade business process automation solutions, Mr. Atul Gupta has been at the forefront of the digital revolution for over two decades. He is a visionary and an expert in business applications and processes, who has played pivotal roles in the success of many enterprises across various industries.
In addition to his work at APPSeCONNECT, Mr. Atul Gupta is also a sought-after speaker and thought leader in the industry. He regularly creates thought leader content, sharing his insights and expertise on digital transformation and business applications. His passion and enthusiasm for the field are infectious, and he is known for his ability to inspire others to embrace the potential of technology to transform their businesses. His years of expertise and industry insights were impervious for the webinar and an indispensable factor behind its success.
What is B2B eCommerce?
B2B eCommerce or Business to Business eCommerce, as the name suggests, is the transaction of goods or services between the sales team of one business with the purchasing team of another business through an online platform. This form of transaction is primarily used by manufacturers, wholesalers, and distributors to sell their products to retailers, other wholesalers, or directly to the end customer. Primarily the communication for B2B sales was managed through a CRM application but since B2B eCommerce platforms have arrived, they now act as the front end of the CRM. The online platform used for B2B Commerce may include features such as bulk ordering, invoice generation, and customized pricing for different customers.
The business model has gained major traction over the past few years, especially since the pandemic that brought up several restrictions on travel and in-person communication which was previously the primary mode of transaction for B2B commerce. The growing prevalence of the medium is also associated with the convenience, cost savings, and efficiency it offers to enterprises to conduct their B2B commerce operations while effortlessly reaching a wider audience.
Ask the Expert: Key Insights into B2B Commerce Growth from the CEO
With how important digital transformation has become for the B2B industry, APPSeCONNECT recently hosted a webinar on the topic “Digital Transformation for B2B Commerce Growth with the aim to educate businesses about the importance of digital transformation for B2B commerce and how to get started with it. The webinar covered various topics, including the current state of B2B commerce, the benefits of digital transformation, the challenges faced during the process, and strategies for successful implementation. The key topics discussed throughout the online seminar included:
- A Deep Dive Look into B2B eCommerce:
A thorough look into what B2B commerce is and how the industry traditionally operates. It also discussed the core features, functionalities, and advantages a B2B eCommerce platform offers to an enterprise.
- Why Should B2B Business Go Digital:
A discussion on why B2B businesses should prioritize the order-to-fulfillment process, how delivering an effective online experience has become a necessity and the growing influence of millennials in the B2B sector who prefer an online experience over a salesperson-driven workflow. Furthermore, additional insights were also provided into how digital-first businesses are leveraging the demand for online experience for the B2B sector to beat the competition.
- Factors to Consider Before Implementing a B2B eCommerce Store:
An overview of the major considerations before implementing a B2B eCommerce store, such as how having an online portal and a digital catalog is not enough and focusing on delivering effective customer experiences should be a priority. Additional factors discussed included the importance of integrating the digital B2B Commerce platform with the back-end systems, choosing the right B2B eCommerce platform, and identifying the right business model.
- Comparison between B2B and B2C Digital Adoption Maturity:
A comprehensive analysis of the differences between B2C and B2B businesses when it comes to reaching maturity for digital adoption. The comparison highlighted the difficulties associated with placing an order for the B2B sector as compared to B2C and what B2C eCommerce strategies B2B businesses can learn to further improve their customer satisfaction.
- The Need for B2B eCommerce Integration:
A deep dive showcase of the challenges faced by the B2B sector for implementing an end-to-end integration of their software stack and how ready integration platforms can resolve these challenges. Moreover, the benefits of a ready-to-use integration platform were also discussed, and how it is more efficient than developing a custom integration.
- What is the Right Time for B2B Businesses to Go Digital:
A discussion about what is the right time for B2B enterprises to make the leap to digital B2B commerce and how the ready availability of dedicated online B2B commerce solutions can help businesses effortlessly make the transition.
Team APPSeCONNECT would like to extend our thanks to everyone joining us in the webinar and making it a success. For those who were unable to join in on the live webinar, you can check out the recorded session below:
You can also check out the webinar in detail through the slideshow below:
The Impact of Digital Transformation on B2B Commerce Growth
In the ever-growing hypercompetitive industry of online B2B commerce, technologies to streamline and automate workflows have become essential to stay ahead of the competition. The latest generation of low-code Business Process Automation (BPA) platforms have imbued B2B enterprises with faster business workflows across all fundamental departments such as customer management, inventory management, and eCommerce operations.
The end-to-end seamless bidirectional transfer of data across a business software stack enabled through a multi-application integration offers consistent, accurate, and real-time data and analytics of every process within an organization to the relevant teams and decision-makers to improve productivity. Through digital transformation, businesses that have embraced the technology shift are now able to create more personalized and seamless customer experiences. Their customers can now easily search for products, compare prices, and place orders online. This has led to increased customer satisfaction and loyalty.
Additionally, automation of the bulk processes associated with managing the logistics and customer information for B2B workflows can also drastically increase efficiency by streamlining everything from inventory management to order processing with greater accuracy. Furthermore, the centralization of all data from multiple business applications under a single BPA platform allows B2B companies to collect and analyze data in real-time. This helps businesses to gain insights into customer behavior, market trends, and product performance, which can be used to optimize their operations and drive growth.
Digital transformation has played a significant role in the growth of B2B commerce by enabling companies to create a more efficient, personalized, and data-driven approach to commercial transactions, and is an unavoidable transition that B2B businesses must make to stay competitive.
Embark on your Digital Transformation Journey with APPSeCONNECT
Undergoing a digital transformation is of utmost importance for B2B enterprises to not become obsolete in the currently digitally driven industry. However, to overcome the competition and deliver to the market faster, digital transformation without an end-to-end integration of the business’s software stack is impossible.
Automation of the vast range of workflows associated with online B2B commerce through integration can increase efficiency and productivity by automating bulk repetitive tasks such as order processing, inventory management, and invoicing. Additionally, through the integration between the different lines of business application seamless data exchange can be ensured, eliminating the need for manual data entry, and providing real-time visibility across all business workflows.
APPSeCONNECT is a next-gen, low-code Business Process Automation (BPA) and integration platform that offers end-to-end full-stack integration to B2B enterprises. With its robust pre-built integration packages, online B2B commerce businesses can effortlessly and rapidly deploy all necessary integrations right out of the box and accelerate their business growth through faster time to market and effortless scalability.
Jumpstart your journey towards a newer horizon of success and growth, with the power of APPSeCONNECT.
Looking to get started with automation for the eCommerce platform behind your manufacturing business? Seamlessly connect your eCommerce solution with your entire software ecosystem under a single, intelligent, and secure Business Process Automation platform through APPSeCONNECT’s robust integration packages and achieve exponential business growth.