How to Run Your Online Store with Data-Driven Marketing
A top component to running a successful online store or ecommerce website lies in getting marketing right. But, with all the different approaches to marketing today, how to ensure you are actually reaching your customers in an effective way? These days, the answer lies in adopting a data-driven approach. While there are several obstacles to adopting a data-driven marketing approach, the good news is channels are getting more effective at collecting data.
