A top component to running a successful online store or ecommerce website lies in getting marketing right. But, with all the different approaches to marketing today, how to ensure you are actually reaching your customers in an effective way? These days, the answer lies in adopting a data-driven approach.

In fact, 64% of marketing executives strongly agree that data-driven marketing is critical to success, especially in a hyper-competitive global economy. With this in mind, it’s no surprise that over 92% of organizations keep databases to host information on customers or prospects, and data-driven marketing spend makes up to 20% of all marketing spend, or $1.3 trillion a year.

Even with all these efforts to collect data on customers, increased budgets toward data-driven marketing, and a consensus that data-driven marketing is the way to success, marketers still struggle to implement a winning data-driven approach. According to the infographic below, 81% of marketers consider implementing data-driven marketing strategies somewhat to extremely complicated.

Obstacles to adopting a data-driven approach include things like acquiring enriching and complete data, integrating data across platforms for a 360-degree view of the customer, and being able to actually use the data to make better business decisions.

Source: Campaign Monitor

While there are several obstacles to adopting a data-driven marketing approach, the good news is channels are getting more effective at collecting data. This infographic will give you a good idea of which channels are the most effective at collecting data, what challenges you may face when trying to become more data-driven, and a better idea of the most important data-driven objectives marketers have.

Now, you can easily integrate your ERP, CRM, Ecommerce Store, Marketplaces, Shipping and POS Systems to automate the business process!


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