Ecommerce has become an essential part of a business’s digital strategy. If you want to achieve the right growth curve for your online business, it is very important stay ahead of your competitors. You have to identify the areas of improvement and fix them to gain that competitive advantage.
To help you with that, I’ve listed down some useful tips which will help you grow your ecommerce business faster.
From content marketing and social media, to design and usability, to business and productivity, I’ve covered the most important topics here to help you figure out how you can do a “little extra” for your customers. At the end of the day, they are the ones who will help you grow!
So, let’s begin…
Content Marketing and Social
#1. Blog well and blog frequently
Every ecommerce site should have a blog. It helps build authority and credibility and ofcourse it is a way to generate direct traffic.
#2. Link to other helpful sites
Linking out to relevant sites won’s cause you to lose rankings. It may actually help to improve them.
#3. Opt for User Generated Content
Ask people to submit pictures with your products. This is a nice way to build interaction with them and increase your popularity.
#4. Start a customer loyalty program
Make your customers feel appreciated for spending money on your products. Ask them to spend a little extra money and give them a reward for doing so.
#5. Focus on visual content
A picture is worth a thousand words.Your blogs don’t have to be all words. Use of images make reading easier and more fun.
#6. Structure product data correctly
Product pages should include all relevant product data. Try to target long-tail phrases as it will improve search results and people who search for specific products are more likely to buy. Hence, better conversion.
#7. Maintain social channels for better visibility and trust
If you are a B2C company, your buyers are on social media. Stay on their radar by posting regularly on your social media channels. Share gorgeous photos of your products, giveaway discount codes, interact with your followers to establish yourself as a brand of their interest.
#8. Use Facebook Retargeting ads to decrease lost sales
Facebook advertising can be very helpful for bringing in new customers and selling again to old customers. It effectively helps in reducing shopping cart abandonment too.
Design and Usability
#9. Clean pages. Avoid clutter
No one likes to shop at a dirty store. It is true for online shopping too. Remove useless elements and keep only those blocks which bring value.
#10. Use stunning product images
A picture is worth a thousand words for sure. But it can also be worth a lot of money, helping you increase your revenue. Professional, unique and high-quality product photos are essential for persuading people to buy your products. 67% of consumers consider image quality “very important” while making buying decision.
#11. Make Checkout process very easy!
Where you lead the user is very important. Don’t allow him to leave the page. The less the distraction, the more chances customer will make a purchase.
#12. Provide an easy “search” option
On-site search functionality is one of the key features of an ecommerce website.Your website should support searching by product name, model number or related keywords or tags to help your customers find their item of interest. Most visitors prefer searching over clicking on categories as it is so much more convenient and efficient.
#13. Add product reviews
Product reviews eliminate any doubts in the minds of potential buyers and help in increasing conversions. 61% of customers read online reviews before making a purchase decision. It helps in SEO too as the comments and questions posted in the reviews section act as fresh and unique content for search engines.
#14. Make the “Add to cart” button stand out
You have everything in your site sorted, butthe “Add to cart” will determine whether a visitor will add the item in their cart or not. This is the most important Call-To-Action (CTA) button. Make sure it is prominent in terms of the color, size, position and text. Common variations of this are “Add to Bag” or “Add to Basket“.
#15. Show Product variations / Similar products
Showing variations of a single product (say colors, materials etc.) or displaying similar products will give your visitor more options to choose from and also find out that perfect product they are searching for.
#16. Incorporate Newsletter subscription
Email marketing will be alive. Hence, building a potential buyers database is important. Place the subscription form appropriate and start building your list.
#17. Send Custom Abandoned Cart Emails
Many of your customers often abandon their shopping carts and fail to check out. Sending custom emails reminding them about their products of interest will drive them to make the purchase. This practice has proven to be very effective for businesses.
Business and Productivity
#18. Focus on your customer!
Customer is King! Make shopping experience a breeze for your customers. Make sure they get “feel” good buying from your website.
#19. Stick to a mobile-first strategy
We live in the multi-screen world! Failing to provide a mobile-friendly shopping experience will drive away all the mobile customers.
#20. Find the right platforms / applications for your business
A number of ERP, Ecommerce and CRM apps are available in the market. Choose what best suits your business, depending on your technical and business requirements.
#21. Automate what you can
Make technology your friend and choose from a wide range of automation tools available online. It will free-up time and helps you focus on other tasks in your business.
#22. Integration is the key to growth!
Choose the right integration platform that can seamlessly connect your multiple applications (ERP, Ecommerce, CRM apps). It will help you focus on your core business and save hours spent in doing manual data entry between your platforms. It will also create a more efficient and timely transaction for your customers and improve their shopping experience.
I hope you will be able to get some good takeaways and ideas from the points covered here. I’m sure these tips will help you to improve productivity, better serve your customers and of course increase your profits! Our platform offers a bunch of features to help you automate your business processes to save time, maximize customer satisfaction and focus on revenue growth.
For more updates, make sure you Follow us on Twitter or Like us on Facebook.
If you have any questions or suggestions, do mention in the comments section below.
You may also like:
Webinar: Benefits of connecting eCommerce with Dynamics CRM/365
Things to Remember About Free but Not-So-Cheap Open Source eCommerce
Lightspeed POS Integration with Shopify eCommerce store