SAP SMB Innovation Summit 2020 is just around the corner and Palma (also known as Palma de Mallorca), Spain is going to be the first city to host this global event. The event is one of the biggest business expos in the world and the largest SAP conference of the year. The event is predominantly focussed at SAP partners and the global SAP community – the aim of the event is to bring out the best and newest technologies around SAP and offer an experience like none other. With this event, SAP will leverage the power of its solutions and cater to its huge client base with more efficient systems and processes.

Now coming to Palma, it is said to be one of the best places to live in the world, according to The Sunday Times, 2015! Known for its picturesque old town, slow-paced charm and brilliant architecture, Palma de Mallorca is one of the perfect places SAP has chosen to host such an event. It is famous for its beach tourism with a lot of historical background and attractive buildings. 

The Dates

The SMB Summit is going to be held in Palma on February 19 – 21, 2020.

What to Expect?

The 2020 SMB Summit agenda is already released and you can look forward to some great sessions on the developing SAP market, innovative technology updates and the ever-growing community. Learn more about the latest release of SAP Business One 10.0 and SAP Business ByDesign, SAP’s market portfolio, the New Business Application Factory, SAP Analytics Cloud for Bigger Businesses, Intelligent Enterprise Experiences via AI / ML / AR / VR / Blockchain, SAP Business One Cloud Upgrades, SAP and Cloud Platform Integration, SAP Customer Checkout Highlights, etc. 

The Agenda

To know more about the agenda click here –

Integrate-Business-Apps-through-APPSeCONNECTThe Venue

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The event will be held at the Palma Convention Center, winner of the “Spanish Architecture Award 2017” for its innovation and sustainability with over 2300 sq meters of exhibition and multifunctional space.

Accommodation and Transportation

For the partners and users coming in to attend the event, SAP SMB Innovation Summit Palma has arranged for quite a spectacular group of hotels – The Melia Hotels International. Melia Hotels International has a number of Family Rooms available for summit attendees. The hotels are located just approximately 7 km from the Palma Convention Center and are easily accessible.

For the attendees, a Shuttle Bus will be available from the following Hotels: Melia Palma Marina and Melia Palma Bellver and the bus schedule is:

  • February 19
    Morning 7.30-9.30h
    Evening: 18.30 -19.30h
  • February 20th
    Morning 8-9.30h
    Evening 18.30-19.30h
  • February 21
    Morning 8.30 -10h

Exploring Palma

The Old Town

Wander through the medieval streets of Palma’s Old Town and be immersed in history and culture. You’ll find great galleries and museums there as well as shops and top restaurants.

The Beaches

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There are around 300 beaches in the island of Mallorca and the nearest beach to the event venue is the Platja de Can Pere Antoni. It is easily accessible, well maintained, filled with bars and restaurants, the sand is soft, the water is refreshing and the best part is that the cathedral is visible from there.

Food and Nightlife

If you are looking to spend a lively nightlife, La Lonja in Palma is the place for you as this place is full of restaurants, bars, cafes and clubs.

If you are looking for a feast to your taste buds and senses, the San Juan Mercado Gastronomico is the place for you! It is a vibrant destination to grab a quick lunch or plan a night out with regular live music and DJs. The stylish and Instagram-able interiors are a plus!


For the Fitness Geeks!

If you are a fitness enthusiast, then there is good news for you! Palma has a cycle path that stretches for a few miles across the seafront which is perfect for a cycle ride or a stroll as well.

Places To Explore

Cathedral of Santa Maria of Palma

Cathedral of Santa Maria of Palma

Commonly known as La Seu, this is a Gothic Roman Catholic Cathedral built by the Crown of Aragon and is 121 meters long, 40 meters wide and has a nave that is  44 meters tall. The surprising fact about this church is that this magnificent building was built in over 350 years and has the largest nave of all gothic-style cathedrals.

Caves of Genova

Considered as a treasure, it was discovered in 1906. A  good place to enjoy and visit unique natural experiences with the wondrous interior of the caves. It also consists of underground galleries which are connected by corridors. The visitors can also enjoy an aperitif and taste a variety of Mallorcan tapas.

Palma Aquarium

If you love the underwater experience, this is your perfect place to visit. A commercial aquarium cum park, the Palma Aquarium is home to 7000 different species of marine life from the Mediterranean, Indian, Atlantic and Pacific regions. The aquarium unfolds a lot of hidden facts and beauty of nature, so if you’re in Palma this a must-go place for you.

Walk to Castel de Bellver :

One of the few well-preserved circular castles, it is situated on a pine-forested hill for about 700 years and is a major spot of attraction in Palma. It is now used for hosting classical concerts and various kinds of events.

Waters of Calo des Moro :

If you are in the mood for “beach please!” you must visit this place. The beauty of translucent turquoise blue water will amaze you. It is surrounded by pine trees, shrubs and various plants. Swimming and snorkeling can be done here and nearby lies various other beaches as well. 

Sa Llotja:

Likely said, looks can be deceptive, similarly, Sa Llotja looks like a half-church, half-castle but is neither of them. Currently, it is being used for temporary exhibitions and a good place to visit.


Food to Try!


Spain is well-renowned around the world for its delicious cuisines and Palma de Mallorca is the foodie epicenter of the Balearic Islands. The local food generally consists of pork, fish and vegetables. Also, people going in the event can expect to taste the regional Spanish food with flavors dominated with garlic, olives, walnuts, etc. Here are some of the must-try cuisines for the attendees going in the SAP SMB Innovation Summit in Palma de Mallorca:


Sobrassada is a raw, cured sausage from the Balearic Islands made with ground pork, paprika and salt and other spices. If you want to purchase a sausage of sobrassada, some of the best in Palma can be found at Mercat Olivar. Arguably the best sobrasada is made with porc negre (black pig), a native breed to the island of Mallorca. Just try!


Tumbet is a simple yet amazing dish in the Palma region – made with fried aubergines, potatoes, red peppers, tomatoes, olive oil and garlic, this is most similar to a French ratatouille and samfaina from Cataluña and Valencia. 

Coca Mallorquina

These are of course local dishes in their own right. The coca is a very simple but glorious Mallorca food. Flatbread dough is topped with vegetables and baked, a popular version being coca de trempó. This food is generally enjoyed as a snack and portions of coca can be found in the bakeries all over the Balearic Islands.


Ensaimada is easily the most famous pastry from Mallorca – this sugar-dusted delicacy is similar to the croissant and has been proudly produced on the island since the 17th century. What makes it unusual and so excellent is that the fat used is ‘saim’ (pork lard), rather than butter. Try a slice or two over a cup of coffee from the 400-year old bakery Fornet de la Soca, widely considered as the best in Palma.

Pa’ amb Oli

This straightforward snack consists of a thick slice of hearty moreno bread rubbed with garlic, over which comes a layer of freshly squished ramallet tomato, a drizzle of olive oil and flaked sea salt. Visit the hugely popular restaurant Mesón C’an Pedro in Génova, established in 1976, which is well-known for its specialty in such rustic Mallorcan fare.


Tapas is a quintessential part of Spanish food and it can be found all over the Islands.  A great spot to sample local tapas in Palma is at Mercat 1930, a tight knot of covered food and drink stalls.


Trempo is a simple salad made with the basic components of tomato, onion, Mallorcan green bell pepper, olive oil and salt. This is the perfect example of that thing Mediterranean food does so well –  allowing superb ingredients to speak for themselves.


Shoppers’ Paradise!

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If you’re planning to meet someone, spend some time shopping, and explore various places to eat different kinds of food here are the places you can go :

Fan Mallorca Shopping :

The largest outdoor shopping mall in Palma is a few minutes away from the airport.  From shops of various brands to restaurants, cafes and cinema halls, it has everything in it. 

Mercat de l’olivar

If you consider yourself a food lover, this place is the right one for you. From fresh vegetables and fruits to different sea-food and cuisines from a wide selection of bars and restaurants, this place has a lot to offer.

Arta Market

Looking like a town in itself, Arta market is a perfect place for window shopping. This place has a relaxed environment, an indoor food market and its own charm and uniqueness. It offers local handicrafts, jewelry shops and clothing as well. You can enjoy their lifestyle with a sip of coffee and an ensaimada here.

Mercat de Vell de Consell :

Considered as a heaven for people who believe in “old is gold”. This place offers various options for antique and vintage pieces for jewelry, toys, clothes, art and much more.

If you’re planning to stay for a longer period here or take a vacation, there are other exciting activities including outdoor sports like Mallorca Urban Adventures, Sail Go Catamaran, Vintage Motors, Explore Mallorca, Segway Palma, Call and Ride, Forestal Park Mallorca e.t.c are some of the places which you definitely cannot miss.

InSync is going to be present at the events, showcasing its product APPSeCONNECT, a smart integration platform that connects SAP applications with other systems and streamlines business processes. 

If you are attending any of the events or visiting the places around, we will be happy to catch up with you to discuss business, growth and partnership opportunities around SAP integration.

Schedule a meeting with us here:


APPSeCONNECT is a smart and robust business application integration platform that seamlessly connects all your business applications with each other to streamline operations and facilitate the free-flow of data across the platforms. By moving into the region of iPaaS, APPSeCONNECT proves to be a best-in-the-class platform that easily connects systems and automates the business process.

Now, you can easily connect all your business applications under one single platform to automate the business process!

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