The industry is entering a new era of B2B digital commerce growth. With the rise of eCommerce and the ever-evolving needs of businesses, the traditional methods of conducting B2B transactions have undergone a significant transformation. In this age of digitization and connectivity, companies are seeking efficient and scalable solutions to streamline their operations and stay ahead of the competition and the latest BigCommerce B2B Edition has the potential to be the game-changer for the B2B digital commerce industry. Built upon their existing robust eCommerce platform, the BigCommerce B2B Edition brings forth a comprehensive set of tools and features designed specifically to meet the unique requirements of business-to-business transactions. In this blog we will explore what features BigCommerce B2B Edition brings for B2B enterprises, how to get started with the platform, and how to maximize profits with the help of BigCommerce B2B integration!
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What is BigCommerce B2B Edition?
In 2021, the global B2B eCommerce market was valued at US$17.9 trillion, which was over 5 times that of the B2C market for that respective year. To empower traditional B2B merchants to get onboard and maximize their business revenue through online B2B commerce, BigCommerce B2B edition brings together robust eCommerce functionalities for the B2B industry. The latest BigCommerce B2B Edition presents an ideal solution for businesses aiming to enhance their online customer experience. It brings together a comprehensive suite of essential B2B features that elevate the online purchasing process for both customers and store owners. With functionalities like corporate account management, quoting, shared shopping, and more, this edition ensures a seamless and enhanced online buying experience that caters specifically to the needs of B2B transactions. By offering these essential features, businesses can effectively manage their B2B relationships, streamline operations, and provide customers with a highly tailored and efficient purchasing journey.
The New BigCommerce B2B Features
The latest BigCommerce B2B edition brings along with it a wide range of enterprise-grade capabilities and offers the flexibility and customization B2B brands need to elevate online selling experiences and meet digitally native buyers where they are. The range of features brought along with this edition includes:
The new BigCommerce B2B edition offers the functionality of Multi-Storefront capabilities to B2B merchants. With this feature, merchants can enable functionalities such as company account management, shared shopping lists, quoting, and invoice portal on any storefront they create. Additionally, by selling across multiple regions or brands, merchants can further reduce their operational and maintenance costs by consolidating systems that are typically required for multiple sites. The streamlined approach simplifies operations and enhances the management of customers, products, order fulfillment, and storefront analytics, saving considerable development time.
Modernized Buyer Portal
Another feature introduced with the latest BigCommerce B2B Edition is the Modernized Buyer Portal to deliver a personalized buying experience for both merchants and buyers. The feature enhances customer satisfaction, increases loyalty, and fosters repeat business, which is crucial for B2B merchants. The expanded buyer portal is compatible with any BigCommerce theme and can be quickly set up and utilized. It revolutionizes how buyers manage their orders, quotes, invoices, shopping lists, and other administrative tasks related to their relationships with the merchant, such as address books, user logins, and approval workflows.
The new buyer portal will also enable merchants to:
- Greater Operational Flexibility: Merchants will be able to set up specific access for either companies or users, to streamline operations with a view into past company orders and easy-to-reorder functionality based on previously ordered items, quotes, lists, and past company orders.
- Faster B2B Order Placement: Users would be able to expedite the order entry process by eliminating the tedious manual data entry process and leveraging the Quick Order Pad feature, which allows for swift entry of SKU numbers or bulk order uploads.
- Streamline Lists and Quotes: Businesses can increase their speed of operations and increase successful sales conversions by streamlining lists and quotes through preset prices and intuitive conversion of shopping lists into quotes, saving time and improving overall efficiency.
- Optimize Mobile User Experience: Lastly, with mobile commerce becoming the predominant channel through which customers make online purchases, prioritizing mobile optimization to cater to modern buyers who prefer handheld devices and self-service transactions should be a priority. Users can effortlessly implement a mobile-friendly buyer portal experience to effectively meet the demands of digitally native buyers and their shopping preferences.
The headless functionality update will allow the deployment of B2B Edition onto any framework. The feature benefits merchants by leveraging Microservices-based, API-first, Cloud-native SaaS, and Headless (MACH) architecture, along with compostable elements, to build agile storefronts. The headless agnostic nature of B2B Edition enables integration into existing BigCommerce HTML themes or CMS platforms using the buyer portal API, further personalizing the buyer purchasing experience.
With the new headless functionalities, merchants will be able to do the following:
- Easier Customization: Merchants can easily customize the buyer experience through a configurator designed for digital-native merchant users. Robust APIs facilitate advanced customizations of the buyer portal, allowing for unique buyer interactions tailored to each merchant.
Getting Started with BigCommerce B2B Edition
The latest BigCommerce B2B Edition is available to all Enterprise store owners in the App Marketplace and comes packaged as default with the B2B Edition package. For users creating a store using the B2B Edition, the BigCommerce B2B Edition app will come pre-installed for the user under the control panel.
To separately install the BigCommerce B2B Edition, the steps are as follows:
Connecting the BigCommerce B2B Edition with a Store
- Log in as store owner, go to B2B edition, and select the store for which you wish to install the app.
- On the installation page for the BigCommerce B2B edition, click on the “Install” button and then follow the on-screen prompts to complete the connection.
Obtaining the BigCommerce B2B Edition Credentials
Once the app is installed for the selected store, the BigCommerce B2B edition will assign the user as the app owner. The user will then receive an email from email@example.com with the subject line, “Welcome to B2B Edition” that will contain all the login credentials. The user can then return to the B2B Edition app in their control panel, and log in using the provided credentials.
Setting up Seller User Accounts
After receiving the login credentials as the app owner, the owner can begin adding users for the BigCommerce B2B Edition account. For adding new users, the owner will have to configure their control panel user permissions to access the app. User accounts in the control panel can only be modified by the store owner or individuals who possess the Manage Users, Edit Users, and Add Users permissions.
The steps for setting up seller user accounts include:
- Go to Account Settings › Users and select Edit from the action menu of the user you wish to add or create the user account if it is not there already.
- Scroll down to Single Click Apps, then check the box next to B2B Edition.
Creating User Accounts in B2B Edition
Once the new users log in to their BigCommerce control panel and access the B2B Edition from the Apps area, they will directly get access to the BigCommerce B2B Edition user account created for them. The user accounts will have the default role configured in the Roles & Permissions area of the B2B Edition dashboard.
Seller Roles and Permissions
The owner can assign sellers specific roles and permissions to control what actions they can take within the app. The BigCommerce B2B edition offers the following predefined roles that can be assigned to users:
- Sales Rep: Users with this role can only view and manage the companies, orders, and quote requests of Company accounts assigned to them.
- Accountant: Users with this role can view and export invoicing data, such as invoiced orders and invoice payments, but cannot create or edit them.
- Financial Manager: With this role, users can view and export invoicing data, such as invoiced orders and invoice payments, but cannot create or edit them.
- Administrator: Users can access all Company account information and manage users, roles, and settings with this role. There can be more than one Administrator user.
- Store Owner: This role offers the highest level of authority and is assigned by default as the store owner user in the BigCommerce control panel. The Store Owner has access to all areas of the B2B Edition dashboard and there can be only one user assigned as Store Owner.
The owner can set up default roles for all users in the store through the Roles & Permissions area of the dashboard. To assign the default roles, click Manage Default User Role and select the role to be automatically assigned to new users.
In addition to the predefined user roles, to create a custom role, go to Roles & Permissions in the dashboard and click Add New Role.
Setting up Buyer User Accounts
BigCommerce B2B edition also offers precise control of access and capabilities of users for a business. It also provides B2B customers or buyers with the ability to assign roles to create, approve, and manage orders from the storefront.
For adding a new buyer to a Company account use the following steps:
- Go to the Companies section under the dashboard and select View Details from the Action menu.
- Under the Company User(s) tab, click Add User, fill out the details in the pop-up window and then save the changes when finished.
Buyer Roles and Permissions
Under a Company account, customers can be assigned one of the following roles assigned to them:
- Junior Buyer: Customers with this permission can submit Shopping Lists for approval by Senior Buyers or the Company Admin but cannot make purchases on their own.
- Senior Buyer: This role gives buyers permission to approve Shopping Lists from Junior Buyers or create their own. Senior Buyers also get the ability to place orders on the storefront and view the Company order history. This role can be used by Company managers that regularly make purchases on behalf of their business, or who oversee teams that create purchase lists to be approved.
- Admin: In addition to the permissions and actions available to Senior Buyers, Admins can manage additional aspects of the Company account, such as setting up business addresses and adding new users.
To learn more in detail regarding cup the latest B2B edition for BigCommerce, you can check it out here.
Unlocking Advanced Features with BigCommerce B2B Integration
In the rapidly growing faster pace of the industry, business process automation (BPA) and integration have become quintessential pillars of technology for enterprises to achieve greater efficiency, improved time to market, and faster scalable growth. In the B2B eCommerce industry, where businesses operate on a larger scale and deal with complex processes, the importance of business process automation and integration cannot be overstated. Thus, implementing BigCommerce B2B integration through a robust BPA platform is essential for any business using the platform to operate and grow their business.
APPSeCONNECT as a low-code BPA platform, offers robust ready-to-use integration packages to enable the bidirectional integration of two or more business applications seamlessly. With the BigCommerce B2B integration offered by APPSeCONNECT, enterprises can unlock greater efficiency and scalability for their business. The advantages businesses can achieve by implementing BigCommerce B2B integration through APPSeCONNECT include the following:
Automated Business Data Management
B2B eCommerce businesses manage and utilize extensive volumes of business data. This data encompasses various crucial information such as customer information, product details, inventory levels, order statuses, delivery logistics, and invoice generation. Enterprises can guarantee seamless and effective operations through the incorporation of BigCommerce B2B integration. For these businesses, it is crucial to synchronize data from these parameters with other applications in areas such as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) for optimal results. By doing so, B2B eCommerce businesses can achieve enhanced operational efficiency and gain comprehensive real-time insights into all their business operations.
Reduced Cost of Operation
Through BigCommerce B2B integration, enterprises can significantly reduce their cost of business operation. By synchronizing data between various systems such as ERP and CRM applications, businesses can automate repetitive tasks and eliminate manual data entry. This automation leads to increased operational efficiency, reducing the need for additional labor and minimizing human errors. Furthermore, integration enables streamlined inventory management, allowing businesses to optimize stock levels and avoid costly stockouts or overstock situations. By centralizing and automating processes, B2B eCommerce integration helps businesses save time and resources, reducing overall operational costs.
Improved Customer Experience
B2B eCommerce success is primarily driven by effective and engaging customer experience. Having loyal B2B customers is the key to ensuring long-term perpetual growth of Annual Recurring Income (ARR). With BigCommerce B2B integration, customer data from the eCommerce platform can be integrated with CRM applications for businesses to gain a comprehensive view of their customer’s preferences, purchase history, and communication preferences. This information allows for targeted marketing campaigns, personalized product recommendations, and tailored customer service interactions. Integration also enables real-time order tracking, providing customers with up-to-date information on the status of their orders. By delivering a personalized and transparent experience, B2B eCommerce integration helps businesses build stronger customer relationships, enhance satisfaction, and foster loyalty.
Increased Ordering Efficiency
With BigCommerce B2B integration, B2B businesses can greatly streamline and automate their ordering process. By integrating order data between the eCommerce platform and ERP systems, businesses can automate order processing and fulfillment. This automation eliminates the need for manual data entry, reduces errors, and accelerates the order fulfillment process. Integration also provides real-time visibility into inventory levels, ensuring that customers can only place orders for available products. This eliminates the risk of backorders or delays due to out-of-stock items. Additionally, integration enables efficient order routing and accurate order tracking, allowing businesses to fulfill orders faster and provide customers with timely updates.
Integration and automation are exponentially accelerating B2B digital commerce growth and with the help of APPSeCONNECT, you can get started with your digital transformation journey today!
Maximizing Success with BigCommerce B2B Edition
The B2B eCommerce industry is becoming ever more competitive, and businesses need to deploy industry-tested strategies to stay ahead of the competition. With its robust features and tailored functionalities, BigCommerce B2B Edition has emerged as a game-changer for companies looking to thrive in the B2B eCommerce landscape. With the following strategies and best practices, businesses maximize their success with BigCommerce B2B Edition:
- Build a User-friendly and Intuitive Platform: One of the key strategies for maximizing success through B2B eCommerce is to create a user-friendly and intuitive platform. B2B buyers often have complex purchasing needs, so it is crucial to design an intuitive eCommerce platform that is easy to navigate, search, and make purchases. With the Page Builder offered by BigCommerce users can easily customize their storefront with a drag-and-drop solution for creating and managing page content.
- Offer Personalized and Targeted Content: B2B customers expect tailored experiences that address their specific business needs. Provide personalized content such as product recommendations, pricing options, and relevant industry insights. Leverage customer data and analytics to segment your audience and deliver targeted messages that resonate with their pain points and objectives. This personalized approach helps build trust, foster long-term relationships, and drive more sales.
- Focus on Customer Support and Engagement: B2B buyers value excellent customer support and engagement throughout their purchasing journey. Providing multiple channels for communication, such as live chat, email, and phone, to address their queries and concerns promptly can have a long-term positive impact on the customers. Additionally, implementing self-service features, including order tracking, return management, and online product documentation, empowers customers and reduces support requests.
- Optimize for Mobile Devices: On January 2022, mobile commerce accounted for nearly 65.7 percent of all global eCommerce retail sales and the share has continued to grow for the market. With the continued rapid growth of mobile commerce, even in B2B environments, businesses need to ensure their B2B eCommerce platform is mobile-responsive and optimized for various devices and screen sizes. BigCommerce offers mobile-friendly themes, and optimized shopping carts for mobile interfaces. A mobile-friendly experience allows buyers to conveniently browse, research, and make purchases on the go. Additionally, consider leveraging mobile-specific features like push notifications and location-based offers to enhance customer engagement and drive conversions.
By following the above strategies and keeping up with the top trends shaping B2B eCommerce, enterprises can fully leverage the benefits of the latest B2B Edition of BigCommerce and achieve greater business success!
Embracing the New Era of B2B Commerce with BigCommerce B2B Edition
The era of B2B commerce is undergoing a remarkable transformation, and with the advent of BigCommerce B2B Edition, businesses have an unparalleled opportunity to embrace this new era and thrive in the digital landscape. Throughout this blog section, we have explored the strategies and best practices that can help businesses maximize their success by harnessing the power of BigCommerce B2B Edition.
By understanding the unique features and benefits of BigCommerce B2B Edition, businesses can unlock the full potential of this platform. From its advanced pricing options and personalized catalogs to its robust integration capabilities, BigCommerce B2B Edition empowers organizations to deliver exceptional user experiences, streamline operations, and drive revenue growth.
The time is now to embrace the new era of B2B commerce with BigCommerce B2B Edition. Stay ahead of the curve, adapt to changing customer expectations, and unlock the full potential of your B2B eCommerce business. With BigCommerce B2B Edition as your ally, the possibilities for growth and success are endless.
If you are using BigCommerce to manage your eCommerce operations and want to seamlessly integrate them under a single platform to automate and streamline your business processes, then employ APPSeCONNECT’s pre-configured BigCommerce integrations to automate business processes efficiently and amplify your growth.