Business Strategy to Ride the Ecommerce Wave

It is estimated that by 2030, three-quarter of the world’s population will have mobile phones and direct internet access. More than 51 percent of Americans with higher purchasing power are making online purchases, and an impressive 95 percent of Americans are buying yearly. E-commerce, growing rapidly at 23 percent, has become the driving engine of global business.

Companies rapidly diversifying product categories, redesigning their websites, and preparing to go global, need to be alert to emerging e-commerce trends.

To stay ahead of the competition, your business needs to fine tune its eCommerce strategy riding on the following trends in 2017.

1. Websites are becoming mobile-friendly

If over 62 percent of smartphone users accessed the net directly to make purchases in the previous six months, a site that isn’t mobile-friendly will be missing business opportunities and lose heavily in converting customers. Adding mobile wallet apps will integrate purchases and payments.

2. Social media is propelling eCommerce

It is estimated that 20 percent of Facebook users, 14 percent of Instagram users, and 10 percent of Snapchat followers are more inclined to launch online purchases through these platforms. Increasing the social media visibility of your brand is the gateway to higher sales and improved revenue.

3. Customization of products and services drives eCommerce success

Analyzing purchasing patterns and studying browsing habits helps businesses anticipate customer needs and personalize products and services. Consumer research reveals that over 78 percent of customers are attracted by high-quality product imaging as in Instagram. Over 69 percent of consumers go through customer reviews to assess brand quality. Over 22 percent of

The last word

These are the three major trends that are dominating the global eCommerce drive. Keeping in touch with these trends can be a great way of ensuring your business rides the eCommerce wave successfully.

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