The modern retailers of today mostly build their eCommerce infrastructure around robust eCommerce ERP systems. By doing so, they are able to automate the critical business processes, free up resources, and scale efficiently. This unified process requires the integration of ERP solutions with critical eCommerce sites.

So, whether you are using WooCommerce, Shopify or BigCommerce systems, integration with NetSuite allows the seamless integration between your online store, brick-and-mortar store, as well as your back office operations. However, this is only possible when the NetSuite eCommerce integration is carried out in a seamless way.

According to McKinsey, only 20% of companies manage to capture more than half the projected benefits from ERP systems. This is because the integration is not carried out in a proper manner. So, here we are going to take you through the different aspects of integrating NetSuite with eCommerce. We will also tell you how you can reap the maximum benefits from the integration process.

What is NetSuite?

Here’s what NetSuite is all about:

NetSuite ERP is basically a cloud-based business management software solution that is mainly used to streamline eCommerce operations, enhance business efficiency, and offer a unified platform for managing the different crucial aspects of business. 

NetSuite can connect multiple CRM, ERP, and eCommerce facilities into a single integrated solution. It also ensures that the B2B and B2C businesses can manage their sales channels efficiently.

According to a study conducted by NetSuite, NetSuite ERP users may experience a three-year ROI of 15% and an NPV of 380%, with overall benefits of 2.4 million USD.

Learn more about APPSeCONNECT’s NetSuite Integration-> Click here

What is eCommerce?

New to the world of eCommerce? Well, here’s what you need to know:

eCommerce is the process of trading online. It encompasses various online activities that are involved in the buying and selling of different types of products and services. The exchange can take place between two businesses or between businesses and consumers.

These days, eCommerce has mostly taken over the traditional brick-and-mortar stores as most companies are trying to create a presence for themselves online.

According to Gartner research, companies with a cohesive eCommerce strategy experience up to 30% higher revenue growth compared to those without one.

What Is NetSuite eCommerce Integration?

Before you integrate NetSuite with your eCommerce platform, it is important that you understand what NetSuite eCommerce integration is all about:

NetSuite eCommerce integration involves the process of connecting your eCommerce platform with the NetSuite ERP platform so that there is a seamless exchange of data and workflow between the two platforms.

Integrating NetSuite with the rest of your eCommerce tech stack can offer you a unified view of your entire business operations. The integration helps you in streamlining workflows, improving customer experience, and building the foundation for long-term and sustainable growth.

By consolidating the important business data onto a single platform, you will be able to ensure that all your business needs are well addressed. You will also be able to gain real-time visibility and deep insights into various aspects of your business. This is going to turn out to be really beneficial for you in the long run.

BuiltWith Trends data indicates that 211 live websites are currently using NetSuite eCommerce. In the United States, 167 websites are currently using ecommerce integration netsuite.

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How Does NetSuite eCommerce Integration Work?

How Does NetSuite eCommerce Integration Work

In order to opt for ecommerce integration NetSuite, you will need to establish the connection between the two platforms. In order to do so, first, you need to select your preferred integration method and configure the synchronization rules for inventory updates, order management, customer data, etc. Once integrated, the sales and inventory data will automatically flow from the eCommerce platform into NetSuite. This will eliminate the need for manual data entry and streamline stock updates, order fulfillment, and the customer management process.

NetSuite’s extraordinary extendability will also allow you to map payment methods, product categories and customer information fields to match the exact eCommerce section. This further ensures that all the transactions are accurately updated and your business operations are also carried out smoothly.

DID YOU KNOW: After conducting a survey on over 100 vendors, Forrester estimates that the combined low-code and digital process automation (DPA) market reached 13.2 billion USD by the end of 2023. This has been made possible because of the growing demand for ERP integration among the business owners out there.

Why Is NetSuite attractive for eCommerce businesses?

Siloed systems are difficult to scale up. When your eCommerce platform operates in isolation from your ERP, it creates various bottlenecks for your business. The disparate systems may lead to manual processes and data discrepancies. This can slow down business operations and also hinder growth. Instead of having a seamless flow of data, you may have to manually copy the data from one platform to another.

This manual approach is really tedious as your business scales up. The more you rely on manual processes, the greater is the risk for discrepancies and human errors. This can lead to delayed shipments, inventory mismatches, and billing errors. All these can negatively impact customer satisfaction.

On the other hand, ecommerce integration with netsuite lets you synchronize all the key business data across the various systems in your environment. It eliminates the need for manual data entry. This helps you to reduce errors and also free up resources. The NetSuite ERP integration can also allow real-time inventory tracking and order status updates. This further reduces integration errors, operational delays, etc.

Note: While integrating eCommerce with NetSuite, it is important that you ensure that all your systems are communicating with the ERP on a real-time basis. This allows you to scale your business faster, make data-driven decisions and also stay competitive in this marketplace.

A Real-Life Case Study: 

An American musical instrument retailer used NetSuite eCommerce integration to enhance user experience and reduce bounce rate on their eCommerce website:

The American musical instrument company wished to enhance user engagement on their eCommerce website. They wanted to integrate an accessible widget into their website. By opting for integration, the company was able to achieve:

  • 40% growth in new customer acquisition
  • 60% increase in average session duration

This allowed it to take its business to new heights. The customer satisfaction rate also improved.

Use APPSeCONNECT’s ROI Calculator to learn more about how NetSuite eCommerce integration can benefit your business!

Techniques for NetSuite and eCommerce Integration:

Here are some of the most common ways in which you can implement NetSuite eCommerce integration:

NetSuite SuiteCloud platform integration:

Using this tool, you will be able to create scalable connections between NetSuite and your eCommerce platform. The tool has been specifically designed to enable ecommerce integration netsuite to any data sources or external business systems. Some of its integration solutions include SuiteTalk REST Web Services, REST API Browser, Custom REST Endpoints, etc. This integration can save you from subscription costs. However, you will have to consider maintenance costs.

NetSuite SuiteApps:

These applications or bundles are developed by NetSuite itself or by the members of SuiteCloud Developer Network which is a third party developers program. In this method of integration, you will easily be able to find relevant connectors on the NetSuite marketplace, SuiteApps. The NetSuite customers can also develop their SuiteApps for unique business needs. The customization options are limited. However, the method covers most of the common use cases using in-built connectors.

iPaaS:

iPaaS is a cloud-based solution that can be used to connect your business data and applications, whether it is hosted in the cloud or on-premise. It makes automatic processes and data sharing easier. The platform also provides a single unified platform for managing all the connections. iPaaS also offers flexibility to create multiple integrations with ERP while attending to your customization needs.

However, if you are willing to enjoy the benefits that iPaaS integration has to offer, then it is high time that you reach out to APPSeCONNECT, the No. 1 iPaaS provider.

DID YOU KNOW: According to Statista, in 2024, the public cloud PaaS market surpassed 171 billion USD in revenue.

Press Release: APPSeCONNECT Launches Ready-to-Use Integration Packages for Game Changing Digital Transformation!

Benefits of NetSuite eCommerce Integration:

Benefits of NetSuite eCommerce Integration

So, here we are going to talk to you in detail about some of the major benefits:

Enhanced speed and efficiency:

By automating the business workflows and manual tasks like invoicing, order processing, and inventory management, companies can enjoy faster order fulfillment, enhanced customer experience, and reduced errors.

Real-time visibility:

The eCommerce retailers can get a uniform view of their inventory levels on a real-time basis across various eCommerce channels. This can help reduce the risk of stockouts and oversellings. It also offers the customers a better experience.

Enhanced customer experience:

One of the biggest benefits of netsuite ecommerce integration is improved customer experience. The integration offers a unified view of the customer data. This allows the customers to personalize their marketing strategy, offer targeted promotions, and deliver excellent services to the customers.

Enhanced decision making:

When all your business data is on a singular platform, you can easily obtain comprehensive reports and get valuable insights into the customer behavior and marketing performance. This allows you to make better decisions for your business.

Better opportunities for growth:

NetSuite eCommerce integration can boost your business performance. As you expand your business or venture into new markets, the integration is adopted to accommodate the growing business needs.

Low operational costs:

By automating the various manual tasks and eliminating data errors and optimizing the inventory levels, you can reduce operational costs. You can use the resources to reinvest in other growth initiatives. You can also generate high profit volumes for your business.

Benefits of NetSuite eCommerce integration:

  • Enhanced speed and efficiency
  • Real-time visibility
  • Enhanced customer experience
  • Enhanced decision making
  • Better opportunities for growth
  • Low operational costs

So, by integrating eCommerce with NetSuite ERP, you will be able to enjoy enhanced business efficiency, low operational cost, and excellent opportunities for business growth.

Most common NetSuite eCommerce Integrations:

Here are some of the common types of ecommerce integration with netsuite to watch out for:

Shopify NetSuite Integration:

Shopify NetSuite Integration is an extremely powerful solution for all the fast-growing eCommerce businesses out there. Shopify offers a platform for conversion, improved performance, and agility while NetSuite stands out as one of the most frequently used cloud ERP systems. By using Shopify as your customer-facing store and NetSuite to carry out your backend operations, you can easily streamline your business operations.

A Mini Case Study:

An UK-based eCommerce company used NetSuite Shopify integration to shape its retail business model and create a broader value chain for the customers. The company was dealing with a lot of challenges synchronizing the data between the two platforms. It was also facing problems managing its inventories. By opting for NetSuite Shopify integration, the company was able to offer seamless services to the customer. It was also able to increase business efficiency by 100%.

Magento NetSuite integration:

The Magento NetSuite integration allows you to experience the best of both worlds. By integrating NetSuite with Magento, you can reap the benefits of Magento‘s robust capabilities with NetSuite’s powerful set of features. The integration helps synchronize sales orders, update product details, and automate the order fulfillment process. This allows your business operations to be carried out smoothly.

BigCommerce NetSuite integration:

Businesses using BigCommerce NetSuite integration for ecommerce integration netsuite can offer seamless links for syncing product data, inventory details, and orders. The integration helps you in building an efficient ecosystem where your sales, financials, and stocks remain updated at all times. You can also ensure seamless flow of data between the two systems.

WooCommerce NetSuite integration:

WooCommerce NetSuite integration is yet another popular NetSuite integration. WooCommerce is an extremely customizable eCommerce platform. It allows companies to manage customer interactions, product listings, etc. NetSuite, on the other hand, handles various backend functionalities like order fulfillment, inventory management, etc. Using the integration, you can automate various critical workflows, update inventories and keep the customers synchronized across all the systems.

Point-of-sales (POS) and NetSuite integration:

Businesses that operate physical retail locations can integrate NetSuite with their POS systems. This helps them to merge their physical stores and their online platforms. POC integration is also extremely vital for businesses that are looking forward to having a unified view of their eCommerce business. It enables seamless flow of data across the various systems.

Other than the ones mentioned above, there are other types of netsuite ecommerce integrations available as well, all of which can be availed from APPSeCONNECT.

Related read: Best Netsuite eCommerce Integrations for Fast and Efficient B2B Growth

NetSuite eCommerce Integration Use Cases:

Now let us have a look at some of the major use cases of NetSuite eCommerce integration:

Real-time inventory management:

A retail company used netsuite and ecommerce integration in order to achieve real-time inventory management. Before carrying out the integration process, the company had to deal with various discrepancies between the actual stock levels and what was declared displayed online. This led to frequent stockouts and overstocking. This caused the customers to become frustrated. It also led to loss of sales.

Once the integration was successfully completed, the customers were able to experience real-time synchronization of their inventory levels across the different sales channels. This provided the company with accurate stock information on their eCommerce site. This eliminates overstocking and understocking and improves the customer experience. The data flow also allowed for better inventory forecasts.

Improved order fulfillment and shipping:

An online fashion retailer used NetSuite and eCommerce integration in order to fulfill their shipping and order fulfillment processes. Previously, the orders were being processed manually. This caused errors and high operational costs. The customers were also getting frustrated. The company also had to deal with a lot of business discrepancies leading to costly errors.

After the integration, the retailer was able to automate the order processing from the eCommerce platform to NetSuite. This helped streamline the business operations which resulted in faster order processing and reduced labor cost. The real-time shipping updates and tracking information were also made available to the customers. This further helped in improving their customer experience.

Improved business customization:

A beauty brand made use of NetSuite eCommerce integration to offer customized shopping experience to the customers. Before the integration, the customer data was fragmented across all the platforms. This made it difficult for the company to offer tailored recommendations and personalized services to the customers. As a result, the customer satisfaction rate was impacted.

Post the integration process, the company was able to have a unified view of the customer data. This allowed it to ensure that its various business operations are streamlined. The company was also able to achieve the maximum outcome from its various business operations.

Related Read: How Magento and NetSuite Integration Streamlines B2C eCommerce Challenges!

APPSeCONNECT: Your Ultimate Solution For NetSuite eCommerce Integration

So, are you ready to integrate NetSuite with your eCommerce platform? Well then, it is high time that you reach out to APPSeCONNECT, one of the most reliable iPaaS solution providers, and use their services to integrate NetSuite with eCommerce. The entire integration process becomes a lot easier when you use APPSeCONNECT’s robust connectors to connect NetSuite with your eCommerce portal.

Using the connectors, you can connect various other business applications and automate various processes to eliminate redundancies and inefficiencies. You also get to enjoy enterprise-level security by opting for the eCommerce integration process. The pre-configured time-tested netsuite ecommerce integration solutions will ensure that you can further take your business to new heights.

APPSeCONNECT’s integration features:

You will find a lot of iPaaS providers that are ready to offer you ecommerce integration with netsuite. However, because of its enhanced set of features and capabilities, APPSeCONNECT stands out of the crowd.

Here’s what makes APPSeCONNECT different from other top competitors:

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APPSeCONNECT

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User Interface

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Data Transformation

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NetSuite Expertise

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Scalability

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Customer Support

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Customer Satisfaction

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Multi-channel Support

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Although Workato and Jitterbit may come with certain enhanced features for integration, because of its flexible pricing model and customization options, APPSeCONNECT gains a competitive edge in the iPaaS integration market. APPSeCONNECT is also known for its enhanced compliance and security features.

APPSeCONNECT also has 1,000+ customers from all across the world.

Learn more about the customer testimonials.

APPSeCONNECT’s Compliance and Security Features:

APPSeCONNECT follows various compliance features like:

  • ISO 27001 certified
  • SOC 2 (Type II) certified
  • GDPR Compliance
  • HIPAA compliance

Know more about APPSeCONNECT’s compliance aspects by clicking here!

APPSeCONNECT also implements various important security features like:

  • SSO (SAML)
  • BAC (Role-Based Access Control)
  • SCIM provisioning
  • 2FA (Two-Factor Authentication)
  • Domain capture

Note: APPSeCONNECT helps navigate cross-platform compliance challenges which arose post-Brexit. This makes it ideal for the online retailers in the UK and European regions. The company also specifically adheres to compliance requirements that are meant for the eCommerce industry.

So, why wait? Reach out to APPSeCONNECT’s integration experts today itself and avail of their extraordinary range of services.

Frequently Asked Questions