Importance of connecting CRM with ERP - Recorded Webinar

Importance of connecting CRM with ERP – Recorded Webinar

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Satisfied customers are the most valuable assets of a business. If customer information is not handled properly, then it becomes difficult to run a business smoothly. Two systems are often used to maintain all the data – the ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management).

Though these two systems can be used independently, it becomes very difficult to keep data consistency across platforms simultaneously as a business grows. Hence an integrated system is essential and businesses often face a lot of challenges if their ERP and CRM are not connected.

To address this problem and provide a solution,  we recently hosted a webinar in partnership with Zoho. The topic was Importance of connecting CRM with ERP.

The webinar covered:

  • Business problems if CRM and ERP are not connected (with examples).
  • Benefits of a real-time connection between CRM and ERP.
  • Zoho CRM – An ideal solution for SMEs.
  • Zoho CRM Integration with ERP (Live Demo).

Here are the slides and the recorded video from the webinar:


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Jhilik Dasgupta

Designer. Digital Marketer. Startup Enthusiast. Social Geek. Takes interest in innovative use of technology, UX, branding, information design and data visualization. Follow her on twitter @JhilikDasgupta

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