CUSTOMER STORY
MacuHealth
Established in 2006 and headquartered in Michigan, USA, MacuHealth is an industry-leading provider of eye care supplements for patients at every stage of life. Founded by French-born entrepreneur Frederic Jouhet, MacuHealth was formed with the objective to provide unique and effective preventative treatments for ocular diseases. The company’s products range from supplements that offer generalized health benefits for the eyes to the nutritional supplement LMZ3 which provides preventative treatments for macular disease.
To effectively cater to their growing customer base, MacuHealth took their business online through their eCommerce site (www.macuhealth.com). The company now boasts many distribution groups around the world and has become the supplement of choice in the fight against Age-Related Macular Degeneration (AMD) and the enhancement of visual functions for patients across the world.
The WooCommerce + SAP Business One connector by APPSeCONNECT delivered the perfect solution to enable seamless integration and real-time bidirectional data sync between the eCommerce and ERP applications. The integration streamlined the orders, pricing, and inventory data from the webstore and effectively automated the business workflows.
Through the integration, all business-critical workflows were streamlined and automated to increase efficiency and eliminate the risk of data redundancies by removing the need for manual operations. The credit card authorization workflow was also automated, and end-to-end mapping of all business objects was implemented. APPSeCONNECT also provided a centralized roof for effective monitoring of the integrated business processes and offered data-driven insights to business decision-makers.
With all critical workflows now automated between the eCommerce and ERP applications, MacuHealth was now fully equipped for an effective digital transformation journey. According to Jim Masciangelo from MacuHealth, “MacuHealth has realized a significant reduction in eCommerce customer complaints that free up time for the customer support team to service other customers. There has been no requirement to add additional overhead costs while experiencing a 30% increase in sales volume. I would highly recommend this product.”
With a persistent dedication to delivering top-notch customer experiences by the APPSeCONNECT Team, Jim Masciangelo also stated, “I was very impressed with the “esprit de corps” attitude of the APPSeCONNECT implementation team. This contributed to the fact that Macuhealth was able to complete the new website project on time and within budget.“
With APPSeCONNECT’s robust integration, MacuHealth achieved the following:
- 30% increase in sales volume with no additional overhead costs.
- Significant reduction in eCommerce customer complaints.
- Improved productivity for the customer support team.
- Efficient processing of over 100 customer orders per day.
- Huge savings in time and resources.
- Efficient real-time data exchange.
- Complete elimination of manual data entry and reduced data redundancies.
- Next-gen low-code/ no-code iPaaS for effortless automation and integration
- Robust user-friendly platform backed by experienced professionals
- Best in class implementation and post-implementation customer support
- Pre-Built Connectors with industry-tested reliability and functionalities
- Built-in functionalities to support geographical expansion
- Deeper full-stack integration for unparalleled scalability and customizability
- Fully automated instant bi-directional data sync
- Flexible implementations that scale with a growing eCommerce business
- Boost efficiency of business processes and team productivity
MacuHealth has realized a significant reduction in ecommerce customer complaints free up time for customer support team to service other customers. There has been no requirement to add additional overhead costs while experiencing a 30% increase in sales volume.
I would highly recommend this product. I was very impressed with the “esprit de corp” attitude of the APPSeCONNECT implementation team. This contributed to fact that Macuhealth was able to complete the new website project on time and within budget.
Jim Masciangelo
MacuHealth ,Birmingham MI
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