Adobe Summit 2020 Online: Keynotes and Major Highlights on Magento

Adobe Summit 2020 Online: Keynotes and Major Highlights on Magento

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Adobe Summit 2020 went digital this year and delivered its first online conference which was a great hit. Not only did it conduct a well-constituted knowledge-sharing event, but also amazing sessions that brought new technology and innovation in the market. Adobe Summit 2020 was one of the many global conferences that went online due to the outbreak of coronavirus. The event was scheduled on 31st March at 8:30 A.M PDT and this was the first time that Mr. Shantanu Narayen, chairman, president and CEO of Adobe, welcomed his viewers on the virtual arena to join the Adobe Summit 2020.

Highlights of Adobe Summit 2020

The Adobe Digital Economy Index

Due to the outbreak of the global pandemic coronavirus, the digital economy and market have skyrocketed exponentially, as more and more consumers and businesses are handling their processes in a digital-only environment. To facilitate this and help users understand this reality, Adobe has launched its Digital Economy Index – a real-time measure of the global digital economy. This index analyzes trillions of transactions and terabytes of Adobe Analytics data in real-time to bring forward powerful and deep insights that help users act on the changing digital commerce trends.

ERP-Magento-Integration-1The Adobe Digital Economy Index Keynote was delivered by Mr. Shantanu Narayen, Chairman, President and CEO of Adobe. It is interesting to note that this index has already started giving us insights. The Digital Economy Index validates around 100 million product SKUs within Adobe and scales to 18 product categories. Here’s what we know from the index yet:

  • Sales of products like groceries, cold medications and fitness equipment have increased by 55% and the sales of computers have increased by 40% due to the spread of COVID-19
  • Buy Online and Pickup In-Store shopping increases by a staggering 62%
  • A whopping 807% spike in sales of products like hand sanitizers, gloves, masks, and sprays between Jan 1st, 2020 and March 11th, 2020.
  • Due to the pandemic, various coronavirus related products saw a significant jump in sales too – 217% increase in sales for clinical drug purchases, a 231% increase in sales for toilet paper and an 87% increase of canned goods and shelf-stable items.

Also, it has come forward that a big part of this surge also includes a decrease in the prices of online items.

Along with the DEI, the keynote also focused on the evolution of the customer experience, which led to a new product announcement – the CMX Playbook.

CXM Playbook Released

As IT is becoming more customer-centric and marketing is more data-driven, it truly has started the decade of CMOs and CIO. To help users align their C-suite with customer-centricity, Adobe introduced the new Customer Experience Management (CXM) Playbook. The CXM Playbook promises to give businesses a tangible plan for excelling in digital transformation.

The keynote was turned from Narayen over to Anil Chakravarthy, Executive Vice President and General Manager of digital experience in Adobe’s business unit, for a filling session on CXM. According to Chakravarthy, the CXM is a self-assessment playbook that analyzes an organization across six key areas – Digital First Culture, Data and Insights, Scalable Content, Optimize for Personalization, Customer Journey Management, and Commerce. Each of these areas consists of the best practices, self-assessments, notes-keeping place and the capability of finding process gaps in plans for the users. Also, users will receive learning resources, customized guides, recommendations and industry benchmarks from the CXM.

ERP-Magento-Integration-1Within the Adobe Experience Cloud, Chakravarthy also mentioned a new class of artificial intelligence (AI) and machine learning services, with the general availability of Customer AI and Attribution AI.

Major Keynotes for the Adobe Summit 2020

The Adobe Summit 2020 witnessed some of the best keynotes that brought out newer and better solutions and innovations in the digital market. To name a few, here are some of the event keynotes and speakers:

  • Welcome Keynote and the Digital Economy Index by Mr. Shantanu Narayen, Chairman, President and CEO of Adobe.
  • The CXM Playbook keynote by Mr. Anil Chakravarthy, Executive Vice President and General Manager of digital experience in Adobe.
  • Experience Cloud Strategy keynote by Mr. Anil Chakravarthy, Executive Vice President and General Manager of digital experience in Adobe.
  • The extended cut of Tom Brady’s playbook – an American football quarterback for the NFL.
  • Sneaks with Mr. Steve Hammond, Product Executive, Customer Experience and Marketing Technology in Adobe.

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Watch the Keynotes here.

Innovation Tracks

This year, Adobe did something very interesting – not only did it conduct an online global event, but it also made sure the navigation was on point. With the introduction of the Innovation tracks, Adobe made sure that people were comfortable attending the session they really wanted to. Adobe Summit 2020 constituted of six amazing innovation tracks to fathom the latest trends in customer experience. These innovation tracks were Advertising, B2B, Commerce, Content, Customer Journey Management and Data and Insights and each of them included a keynote highlighting the new things done in the product and breakout sessions that were packed with insights and best practices to follow.

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All breakout sessions

The event consisted of 100+ amazing breakout sessions that talked about best practices, product innovations, and real-life customer experience examples. The sessions were broken down into categories and users could filter their choice session based on three parameters – Innovation Tracks, Industry and Product.

  • Innovation Tracks consisted of Advertising, B2B, Commerce, Content, Customer Journey Management and Data and Insights.
  • Industry consisted of Financial Services, Media & Entertainment, Retail, Travel & Hospitality, Healthcare, etc.
  • Products consisted of Advertising Cloud, Analytics, Audience Manager, Campaign, Magento Commerce Sensei, etc.

If you want to about all the breakout sessions of Adobe Summit 2020, click here.

Sessions on Magento

Since the Adobe-Magento acquisition, a lot of new innovation and enhancement has been done to the robust Magento eCommerce platform. Well, Adobe Summit 2020 also witnessed some of the most amazing product innovations in Magento and the strategies and plans it undertook to remain one of the most stable eCommerce platforms in the market. Let’s check out some of these sessions:

Larson-Juhl modernized their business with Magento Commerce

Learn about the decisions that Larson-Juhl made to revolutionize their customer experience across the globe.

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Omnichannel shopping experiences using headless commerce

Create streamlined omnichannel shopping experiences using an API-first and microservices approach from Magento Commerce.

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Page Builder, PWA Studio, and Magento Commerce Experience

Learn about upcoming innovations to Page Builder and PWA Studio that will enhance your Magento Commerce experience.

Watch Now

Adobe Sensei powers Magento product recommendations

Learn how Adobe Sensei will soon bring the power of creating and managing intelligent product recommendations to Magento Commerce.

Watch Now

Integrating Magento with external systems

Get a high-level view of using Magento Web to handle large volumes of data while integrating external systems.

Watch Now

Going headless with Magento Commerce

Find out how Adobe and Magento Commerce help businesses operate headless commerce to streamline experiences across touchpoints.

Watch Now


The online Adobe Summit 2020 marked the first-ever fully digital Adobe event that encompassed innovators and enthusiasts from around the world to gather, share and innovate for the brighter future of the world. We hope that in the years to come, Adobe will surely roll out more such solutions and conduct them in a way that brings the people of this world closer.

Till then, Stay Safe!

See you next time!


Now, you can easily sync your Magento store with the back-end ERP/CRM system to automate the business process!

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Akash Apurva Singh

Digital Marketing and Content Expert at InSync. Aspiring Poet, Author & Blog Writer. Loves to read and travel. He is a tech-savvy and has pioneered in On-Stage Live Performances. He has also written scripts for short movies and theatres in various projects! He currently works as a Content Marketing Executive and loves to share his knowledge through his articles. Besides these, he is a proactive public speaker and a professional biker and is interested in gadgets, comics, travel and digital media.