Selling on Amazon isn’t cheap… 

…But it doesn’t have to be prohibitively expensive either! You’re paying Amazon a significant amount of money whenever you make a sale. There are referral fees and fulfilment fees, and then there are operational costs of running your Amazon business as a retailer. The fees part? You don’t have control over them. However, you do have control over the latter. With SAP ERP Amazon seller central integration, it’s possible to rein in some of these operational costs. It’s possible to streamline your operations, reduce waste, and get more bang for your buck. Remember, despite the challenges, US-based sellers sold more than 4.5 billion products through Amazon in 2023. Statista says Amazon was the seventh most visited multi-platform US web property in May 2024. Thus, you can’t just let your Amazon business slip through just because of operational difficulties leading to financial issues. 

 The key to making your Amazon business more profitable lies in optimizing the operations. How do you do that? Through SAP ERP Amazon seller central integration – or for that matter, any ERP. Once your Amazon seller central is integrated with your ERP software being used by your business to handle the backend, it can ‘talk’ to each aspect of your backend systems. The result? Elimination of manual processes, reduction in errors, real-time and two-way communication between each aspect of your business and Seller Central. You don’t need to manage your Amazon Seller Central as if it’s an altogether separate business. 

What’s The Real Cost of Working With a Disjointed System? 

When your systems aren’t connected, you’re flying blind. Your Amazon inventory isn’t connected with your actual inventory in this scenario. Nor do you have a centralized order tracking system. You have to manually update your actual inventory after taking data from the Seller Central. Your Amazon inventory doesn’t sync with your actual inventory. There’s no centralized order tracking, and you’re stuck manually updating stock after pulling data from Seller Central. Processing Amazon orders thus becomes a manual job.You have to manually enter these orders into your ERP system or, worse, handle them separately from other orders received from other sales channels. 

Working with disjointed systems also leads to inefficiencies and waste. For example, if you use the FBM model, and if you’re not careful enough, you might sell products that aren’t there in your inventory leading to overselling and order cancellation.  

Here’s a Mini Case Study: 

One of our clients, Swann Communications, had three sales channels – Amazon, eBay and Magento. On top of that, they had multiple accounts in these channels. 

The Challenge: As their sales increased, they felt overwhelmed with the number of orders coming from three sides. It became impossible for them to track and process these orders manually. That’s the problem with using disjointed systems.  

KPIs: The company wanted two key things from our integration solution: Connecting their disjointed ecommerce platforms making them a wholesome business unit, and ensuring automated order processing. Amazon-SAP integration with APPSeCONNECT is more than capable of achieving these KPIs. We will get to that in just a bit 

The Magic of SAP ERP Amazon Seller Central Integration 

SAP ERP Amazon Seller Central Integration connects your Amazon seller central with your SAP ERP system. The benefit? Your Amazon business gets connected to the brain of your business. A SAP integrated Seller Central can communicate with your entire business. By integrating your Amazon store with SAP ERP, you’ll get real-time visibility into your operations – you’ll be able to track orders, inventory, and shipping in real-time. And that means you can make better decisions, faster. No more manual updates, no more data entry errors. 

The benefits of SAP ERP Amazon Seller Central Integration include: 

• Integrated Inventory 

When you connect your Seller Central with SAP, you no longer need to manage your Amazon inventory as a separate entity. This is not just possible in the FBM scenario. iPaaS platforms like APPSeCONNECT have the capability to ingest FBA inventory data enabling business to track all kinds of inventory in the FCs – from in-transit inventory to available inventory. A Deloitte study shows that having a connected experience can improve productivity by 15%. 

The Story of African American Expressions: 

Our  US-based client, African American Expressions, was having trouble managing their disjointed inventories associated with their Amazon and Shopify stores and their Shipping platform. 

KPIs: The company wanted us to unify the two ecommerce platforms and the shipping service to enable smooth flow of data and automated inventory management. 

APPSeCONNECT enabled the client to connect their Amazon and Shopify stores and their shipping management platform with their ERP system. This ensured the creation of an unified inventory. No matter where sales take place, the client no longer needs to update their inventory levels manually in their ERP system. 

• Product Mapping With Master Data 

An integrated Seller Central enables mapping of products sold by your Amazon store with your product master data in your ERP system. Experience product information consistency across each and every sales channel.

• Customer Data Mapping 

Just like products data, your Amazon customer data can be mapped with the customer data stored in your CRM. This leads to the highest level of personalisation. You can keep track of your customers’ likes dislikes across all sales channels 

• Automated Order Management 

An integrated Seller Central ensures that the orders received from your Amazon store are automatically synced with ERP. No more manual data entry needed. From the price your products are ultimately sold into item details, charges and shipping details – the ERP is able to ingest everything from your Amazon Seller Central account on a real-time basis. 

• Financial Reconciliation 

Amazon sellers often grapple with the fact that listed product prices might not match with the price during the actual sale of the product due to factors like Price Match or Buy Box dynamics. When you integrate your ERP system with Amazon Seller Central, the system records order-level data. You don’t need to manually verify the sales data. But what about keeping track of the myriad of fees and commissions charged by Amazon? Yes, SAP ERP amazon seller central integration automates this tracking as well. In short, integration results in a 360 degree payment reconciliation.  

CTA:  Explore How Easy It Is To Integrate SAP and Amazon Seller Central 

How Does Amazon Seller Central Integration Result In Cost Saving? 

So, where do the cost savings come from? All the benefits of SAP Amazon Seller Central integration mentioned above translate to –  

1. Reduced labour cost:  
   Manual data entry and order processing require human effort. When you use manual work for tasks that can be automated, you essentially spend more money than necessary. With SAP ERP Amazon Seller Central Integration-powered automation, this cost can be reduced significantly.
    
2. Reduced inventory holding cost:
   Avoid overstocking, reduce dead stocks when you have a complete view of all the inventories associated with your sales channels.
    
3. Minimized financial reconciliation errors:
   Amazon’s complex fee structures, refunds, chargebacks, and dynamic pricing can be a nightmare to track manually. Integrating with an ERP enables automated tracking and reconciliation of these charges and refunds.
4. Faster shipping:
   Manual order processing means delayed shipping thanks to the time it takes to input the orders from Amazon to your ERP system. When you create a system where your Amazon orders are automatically ingested by your ERP system, you no longer need to manually add shipping labels or monitor tracking info. This  leads to lower shipping costs, faster delivery and happier customers.
5. Efficient customer service:
   Integration leads to efficiency. Along with faster shipping, integration provides consistent product info across all channels. Your customer data remains updated no matter which sales channel they buy your products from. You can provide a highly personalized service to your customers – making them your loyal promoters.
    
6. Minimized Tax Compliance
   States in the US have varying tax rates. It becomes a nightmare to apply taxes on products based on where it will be shipped. An ERP connected Seller Central can make use of the tax data on a real time basis to show accurate prices to customers. Later, order invoice data is handled by the accounting module of the ERP so that the business can ensure accurate tax reporting and compliance. By automating the tax calculation and documentation process, the ERP system reduces the risk of errors that could lead to penalties or audits.This integration not only streamlines the tax compliance process but also saves time and resources, allowing businesses to focus on growth and other operational aspects. 

The Benefit of SAP-Amazon Seller Central Integration 

• Labor: Automation eliminates repetitive data-entry and order-processing hours.
   
• Inventory: Real-time stock visibility curbs over-buying and dead stock.
   
• Accounting: Automated fee/refund reconciliation slashes costly errors.
   
• Shipping: Orders flow straight to ERP → labels & tracking generate instantly → cheaper, faster delivery.
   
• Customer Service: Unified data means fewer support touches and more repeat buyers.
   
• Tax Compliance: Live tax-rate lookups and auto-posted invoices prevent penalty-prone mistakes and save admin time.

See For Yourself How SAP ERP Amazon Seller Central Integration Revolutionizes Your Amazon Business 

Case Study 1:  

Eurofer achieved 100% sync between Amazon, Magento and its SAP Business One ERP system resulting in a complete elimination of manual order processing and data entry. The wellness company can now offer improved shipping and delivery thanks to 100% data sync automation. This successful Amazon Seller Central SAP Business One Integration has enabled Eurofer to streamline their operations and improve their overall efficiency. 

Read more on this by clicking here. 

Case Study 2: 

Esthétique Et Electrolyse turned their disjointed ecommerce platforms – eBay and Amazon into a tightly knit, cohesive sales channel. Thanks to APPSeCONNECT, the North American company seamlessly integrated both of their sales platforms with their SAP Business One ERP system. The result? 100% automation in terms of data flow from the two ecommerce systems to the ERP software. It no longer needs to manually reconcile and process order data from the two systems.  

Read how Esthétique Et Electrolyse achieved success with Sap Business One Amazon Seller Central integration Through APPSeCONNECT 

Is SAP ERP Amazon Seller Central Integration Right for You?

If your business is powered by SAP ERP, yet your Seller Central account isn’t connected to it, then you’re leaving money on the table. But is it right for your business? It depends on your specific needs and circumstances. If you’re struggling with manual processes, inaccurate data, or inefficient operations, SAP ERP integration could be a game-changer. 

Here are some questions for you: 

• Does your business use any flavour of SAP – either S/4 HANA or Business One or ECC? 

• Does your Amazon sales channel feel like it’s an altogether separate business? 

• Are you overwhelmed with manual order management and processing ? 

• Are you struggling to keep up with Amazon’s unpredictable fee and commission structure? 

• Are you incapable of keeping track of actual revenue and profit generated by your Amazon business? 

If the answer to each of these questions is yes, then SAP ERP integration is right for you. Integrating SAP with your Seller Central leads to a tight integration of your Amazon business with the rest of your enterprise leading to a cohesive business posture. 

Next Steps: Cut Costs with Confidence With Sap ERP Amazon Seller Central Integration 

If you’re ready to cut costs and streamline your operations, SAP ERP integration is worth considering.  

But integration itself can be a costly affair. But it shouldn’t have to be, if you opt for iPaaS platforms like APPSeCONNECT. 

Unlike expensive and complicated API based integration APPSeCONNECT offers a no-code integration solution and a flexible pricing structure.  

What Can You Do APPSeCONNECT iPaaS Solution? 

• Integrate your Amazon Seller Central using prebuilt templates. 

• Visual integration for quick turn-around time and minimal dependence on expensive developers 

• Drag and drop-based workflow creation empowering your to customize your in 

• Support for API integration as well for complex tasks 

• Manage your integrations centrally using our cloud-based iPaaS platform 

Amazon-SAP integration via APPSeCONNECT solves all your inventory tracking issues. The iPaaS platform is capable of working with both FBA and FBM models. In the case of the FBA model, the platform ingests inventory data from Amazon dashboard everyday. This data is, then, synced with the overall inventory data in the ERP – giving you a unified inventory overview. In case of the FBM model, you can tweak the platform to earmark a separate bin/location for your Amazon sales channel. The iPaaS platform can consolidate the bin-specific inventory data and give you a complete overview of your inventory. 

APPSeCONNECT Vs Competitors: Compelling Reasons Why APPSeCONNECT Wins In The Integration Race 

All the major iPaaS vendors have connectors or APIs to integrate Amazon with SAP ERP. However not all of them are user-friendly or flexible as APPSeCONNECT.  

• APPSeCONNECT Vs Boomi: 

Boomi is a well established integration platform being preferred by mid and large Amazon sellers with complex integration needs. Many users complain that it has a”cumbersome and clunky” interface. APPSeCPONNECT, on the other hand, has a drag and drop workflow creation approach. This is more than enough for 80% of businesses. For the remaining 20%, the platform provides API-based integration capability with hands-on support from APPSeCONNECT engineers. We take a refreshingly simplified approach to integration that works for both simple and complex integrations. 

• APPSeCONNECT Vs Workato 

Workato is yet another viable iPaaS platform offering an extensive library of prebuilt connectors. But the problem is, Workato has a unique “recipe”-based integration and pricing structure. The pricing is dependent on the usage and number of recipes. APPSeCONNECT features a more flexible and transparent pricing structure. You won’t walk on eggshells in terms of charges incurred by you from your usage of the platform. 

• APPSeCONNECT Vs Mulesoft 

Mulesoft is a leading iPaaS platform which is more geared towards enterprise. It boasts of API-led integration. As you can guess, small and medium businesses with a relatively low level of technical expertise can’t really benefit from it. APPSeCONNECT can play nicely with businesses having fewer developers and also those businesses with higher technological maturity. 

 Your Amazon Business Deserves The Best. Book a Demo Today!