In 1979, Michal Aldrich from United Kingdom had invented the online shopping concept, today it is popularly known as e-commerce. E-commerce being a trading and service lending forum was rapidly accepted by the online merchants. Amazon and Ebay were the companies who started the e-commerce business. Today their tentacle are widely spread all over the world offering a number of goods to be purchased. Around the world, the e-commerce gained positive popularity, resulting in the global economy in 2013 it grew by 23.6% which is approximately 1552 EURO. It was a count of 4.1 billion consumers all over the world who purchased the goods online.
In 2015, we can assume a turn over $2,251 billion which is 18% of growth. The growth of e-commerce market continues to rise steeply showing no signs of slowing down. Here are top 10 countries which now rules the e-commerce market:
- China
- Sales amount: $426.26 billion
- Percentage increased: 35%
In China 46 % of the population is using the e-commerce platform recording 35% sales increase, Alibaba boomed the e-commerce business growth, currently it is the largest online retailer. It is expected that China might double the sales percentage by 2018. In 2013, China’s e-commerce sales percent was 8.3% which by 2014, was 10.1% as total retail sales percent. 2015 it is assumed to be 12% of the retail e-commerce.
- United States
- Sales amount: $305.65 billion
- Percentage increased: 15.7%
The first world country holds the number two position in this global list, the rise in e-commerce business seems healthy with an 87% users. The sales startup in 2013 was 5.8% resulting 6.5% by 2014, now it is expected to mark 7.1% by 2015, though it is expected to grow by 10%, but China is expected to sail in higher percentile in the forthcoming years.
- United Kingdom
- Sales amount: $82 billion
- Percentage increased: 16.5%
Two years back in 2013 UK leaded the retail e-commerce sales by 11.6% rising to 1.4% hike in the e-commerce sales in 2014 and this year 14.4% can be awaited. A differentiation of $200 billion brought United Kingdom in the third position in comparison to United States. Amazon holds the top online retail position over here, it is rumored that UK has the highest percentage of online sales in contrast with 13% total retail sales.
- Japan
- Sales amount: $70.83 billion
- Percentage increased: 14%
It is figured out that 4.9% of the total e-commerce sales have taken place in comparison to retail sales. 87% of the population is well versed with the online shopping concept, thus Japan taking up the fourth position. Japan in 2013 showed 4.4% in retail e-commerce sales, which only grew 0.5% in 2014, before the end of 2015, 5.4% can be well predicted. Rakuten is the online retailer that leads the Japan’s e-commerce sales, the company is known to be one of the largest in the world.
- Germany
- Sales amount: $63.38billion
- Percentage increased: 22.1%
Germany hits the 5th position in the list though it has shown a rapid growth of 22.1%, close to China. In retails sales the country made its mark to number four with 7.3% in 2014, 8.4% can be the summary of the growth by 2015. Since 1998 Amazon being the world largest online store, stands firmly in the e-commerce sector of this country.
- France
- Sales amount: $38.36 billion
- Percentage increased: 12.1%
France globally settles in number six. The e-commerce market in France is practically led by Odigeo a travel company though travel websites are not accepted in retails sales despite being the largest e-commerce company in France. The French e-commerce sales percentage of total retail sales is 4.6% in 2014 expectations are that it might rise to 5.1%.
- South Korea
- Sales amount: $33.11 billion
- Percentage increased: 13%
South Korea ranks seventh in the list although it is the third largest with 9% retail sales in the last year, by 2015 forecast it can be 9.8%. Coupang is the leading online giant just four years old claiming to be the Amazon of South Korea that has taken the benefit of the high speed internet, South Korea is known for offering the high-speed wireless all over the world.
- Canada
- Sales amount: $24.63 billion
- Percentage increased: 17.4%s
Amazon strongly prevails the e-commerce sales in Canada, while Costo runs second in the competition. Walmart is planning for a heavy investment plan to expand their online presence. The e-commerce sales percent in 2014 was 5.2% of the total retail sales, 2015 awaits a rise of 5.9%.
- Russia
- Sales amount: $17.47 billion
- Percentage increased: 16%
According to a recent study 59% of the Russian population enjoys having the internet access, e-commerce sale in Russia barely make more than 2% in comparison to other countries sales. Russian are not very accustomed to the online transactions they prefer to pay cash on delivery. It is expected that Russia will leap frog several countries in the coming years.
- Brazil
- Sales amount: $16.28 billion
- Percentage increased: 22%
The last but not the least makes it to the 10th position. The e-commerce sales are pretty low in comparison to other countries. The infrastructure is not up to the mark, hence making it difficult for the delivery process which directly affects the e-commerce though 53% of the population is internet friendly. In 2014, it was only 3.8%, we can expect 4.1% retail e-commerce sale by 2015.
Ultimately these ten countries could make it to the top ten. A virtual growth in e-commerce sales is expected all over the world in the following years. In a survey, it was revealed that the leading countries like China and United States contributes 55% in the global e-commerce market. It is expected that China will exceed $1 trillion in retail e-commerce sales by 2018. United States till then will maintain the second position. Amazon seems to rule the world e-commerce market with steep growth, as it not only caters many countries but also provides a number of products to offer. Looking forward to the future growth by 2018.
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