The pros and cons of using either SAP C4C or Salesforce CRM are mentioned below:
Salesforce | SAP |
| Pros: Offers Strategic advisory service | Pros: Offers industry-specific capabilities for 15 industries |
| Has an upper hand in terms of cloud integration, app customization and third-party extensibility | Available globally both on-premises and in the cloud, which is a big advantage for companies worried about latency. |
| Provides an easier user interface and more engaging social selling capabilities | Performs seamlessly within an SAP ecosystem |
| Cons: Creating an industry-specific version of the product is costly and time-consuming | Cons: Provides less Customer support and problem resolution assistance |
| Available just in the cloud | Its UI is not intuitive as Salesforce |
| Provides weaker integration with on-premise applications and services | May not be lucrative for Small and Medium Business Customers |
From the above analysis, both CRM systems can address a wide range of business requirements including small and complex. CRM system should be chosen based on the business requirement and which can handle your future enhancements in the business. You should also consider the current system you are using and its compatibility with the new CRM. If you are using SAP ERP Applications, SAP CRM can seamlessly integrate with it. Considering a cloud-based ecosystem, Salesforce performs better with respect to cloud integration, software customization, and third-party extensibility.
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