The automotive industry currently stands at the brink of a major tech transformation. While the industry is producing some of the most sophisticated vehicles in history, the internal development processes of the automotive industry still seem to be trapped in the past. The software that powers these operations, from supply chain management to customer engagement, is struggling to keep pace with the innovations that are happening on the factory floor. The expectations of customers from the industry have also increased tremendously.

McKinsey just released its 2025 AI report, and the findings are striking. The AI gap is wider than expected—only 1% of companies have achieved AI maturity, yet 92% plan to increase their AI investments.

So, what can automakers do in order to embrace digital transformation?  Well, here, in our blog, we are going to talk about one such player in the automotive sector who succeeded in dismantling the bottlenecks in the automotive industry and achieved seamless business operations, enhanced revenue generation, and improved customer satisfaction rate. We will also tell you how APPSeCONNECT’s enhanced AI-powered integration has allowed businesses in the automotive industry to walk the path of digital transformation.

The Increased Need for Digital Transformation in the Automotive Sector:

Traditional software applications, which were once sufficient for incremental improvement, have now become a bottleneck for automakers. Given that their requirements have evolved, legacy systems have started to create various silos that can slow down the cross-functional collaboration required for modern vehicle development. So, what exactly is the solution? Well, in this current era, AI-powered low-code platforms have started creating a new paradigm of how teams work.

Forrester’s analysis of SAP Integration Suite revealed a 345% ROI over three years and a 30% boost in developer efficiency, with payback in under six months.

By breaking down traditional barriers, these platforms are allowing companies to participate in digital expansion for all stakeholders. AI-powered platforms are also allowing developers to focus on intricate, high-impact projects while the internal processes are being taken care of by the integration experts. So, in an attempt to modernize their business operations, businesses in   turned to APPSeCONNECT, and the results were nothing short of a dream. Let’s see how!

IDC research shows that mature integration capabilities can yield up to 10.3x ROI!

Related Read: Unlock the Future: How AI is Revolutionizing System Integration and Business Process Automation for Microsoft Dynamics 365

An Overview of BIA's Business:

Business in Automotive Industry (BIA) is a renowned manufacturer and distributor of high-performance car wheel rims. With a strong market presence and a commitment to product excellence, they operate five Shopify storefronts to cater to different customer segments and regions. To streamline backend operations, BIA centrally manages all product data through Microsoft Dynamics GP (Great Plains ERP).

The Various Business Challenges That BIA Was Facing:

While BIA had successfully unified product data in a single GP database, the lack of integration between GP and their multiple Shopify stores created operational bottlenecks:

  • Inability to update product prices across all stores.
  • No system to remove obsolete product variants from Shopify.
  • High risk of outdated or mismatched product information.
  • Manual updates required across five Shopify stores—time-consuming and error-prone.

Because of all these challenges, BIA was facing multiple business bottlenecks. It was not able to meet the expectations of the customers. Its business processes were also getting severely impacted, leading to reduced efficiency, loss in revenue, and overall damage to the company’s brand image. 

So, in order to address these challenges, the company turned its attention to APPSeCONNECT, which happens to be one of the biggest players in the digital transformation market.

Salesforce stresses the risk of technical debt from non-standardized integrations, advocating for API-led integration to reduce complexity and cut maintenance costs by 63%.

What Made BIA Choose APPSeCONNECT for Streamlining Its Business Processes?

APPSeCONNECT stands out as one of the most reliable players in the digital transformation landscape. The company offers top-notch integration services to bring together the various applications in the business environment onto a single platform. APPSeCONNECT’s enhanced set of features includes:

  • Next-gen low-code/no-code iPaaS
  • Robust user-friendly platform
  • Best-in-class implementation and post-implementation customer support
  • Pre-Built Connectors with industry-tested functionalities
  • Built-in functionalities to support geographical expansion
  • Deeper full-stack integration for enhanced scalability and customizability
  • Fully automated instant bi-directional data sync
  • Flexible implementations that scale with a growing eCommerce business

Related Read: Integrate Microsoft Dynamics GP with Shopify – APPSeCONNECT

APPSeCONNECT is also known for its improved security and compliance features.

APPSeCONNECT’s compliance features:

  • ISO 27001 certified
  • SOC 2 (Type II) certified
  • GDPR Compliance
  • Encryption at Rest and in transit (256-bit AES)

Enhanced security features:

  • SSO (SAML)
  • RBAC (Role-Based Access Control)
  • SCIM provisioning
  • 2FA (Two-Factor Authentication)
  • Domain capture

APPSeCONNECT also helps businesses in the US adhere to specific compliance requirements like HIPAA and the CLOUD ACT.

How Did APPSeCONNECT Help BIA in Addressing Its Business Challenges?

To help BIA enhance its business operations, APPSeCONNECT deployed a customized integration framework that connected BIA Dynamics GP ERP with Shopify for each of their five storefronts.

IMAGE OF HOW DID APPSECONNECT HELP BIA IN ADRESSING ITS BUSINESS CHALLENGES

Custom Table Management in GP:

APPSeCONNECT designed a custom table within GP to:

  • Link each Product Variant SKU with its corresponding Shopify Product ID and
  • Variant ID.
  • Track changes using two custom flag fields:
    • PriceSyncFlag
    • ProductDeleteFlag

Also, to facilitate the logic, custom store procedures and Table triggers have been implemented in GP, so that whenever there is any update in the GP corresponding to the fields, the flag values in the GP custom table will be changed to ‘F’ as an identifier.

Process Automation Implemented

Product Variant Price Update

Direction: Dynamics GP → Shopify

Use Case: Any change in variant price in GP triggers the update across all linked Shopify stores.

  • Price change sets the PriceSyncFlag to ‘T’.
  • APPSeCONNECT sync service detects this flag.
  • Automatically updates the price in Shopify using the variant’s unique ID.
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Product Variant Delete

Direction: Dynamics GP → Shopify

Use Case: Deletion of discontinued or unavailable variants.

  • Deletion flag ProductDeleteFlag set to ‘T’.
  • APPSeCONNECT picks up these variants for deletion from all linked Shopify stores based on specific identifier logic.
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The Business Impacts of the Changes Implemented by APPSeCONNECT:

Now, let us take a quick look at how APPSeCONNECT’s involvement has helped BIA in streamlining its various business operations:

Automated Price Sync:

The integration allowed BIA to eliminate manual price updates across five Storefronts. The updates were synced in real-time across the various systems. This allowed BIA to have greater visibility of its business data. It was also able to make insightful business decisions.

Accurate Inventory Representation:

All outdated variants were removed instantly. This allowed the inventory details to become more accurate, which further prevented understocking and overstocking of products. The company was also able to prevent business losses significantly.

Centralized Product Management:

APPSeCONNECT also helped BIA achieve centralized product management. The company was able to manage all product variants from one Dynamics GP database. This further helped in unifying its business operations.

Improved Operational Efficiency:

With APPSeCONNECT’s help, BIA was able to ensure reduced manual tasks, errors, and delays. This helped boost business productivity. The company was also able to offer better services to the customers.

Scalable Integration:

APPSeCONNECT’s highly advanced integration framework easily supports multiple stores. This gives extraordinary scope to BIA to scale its business whenever required.

IMAGE OF THE BUSINESS IMPACTS OF THE CHANGES IMPLEMENTED BY APPSECONNECT
According to Forrester, some 24% of enterprises have already implemented or plan to implement closely integrated business processes that run partly on-premises and partly in the cloud.

In this way, with APPSeCONNECT’s intervention, BIA was able to achieve an overall improvement in its various business operations. The company’s business ROI increased significantly. It was also able to offer better services to the customers.

Other Instances Where APPSeCONNECT Helped Companies in the Automotive Sector Enhance Their Operations:

Now BIA isn’t the only instance. APPSeCONNECT has helped multiple companies in the automotive sector in streamlining their business operations. Let’s see how:

Case Study 1:

Proveedora PGP, which happens to be one of the prominent players in the Mexican e-commerce sector with a focus on automotive tyres for trucks and cars, was able to transform its e-commerce operations with APPSeCONNECT.

Prior to opting for APPSeCONNECT’s services, the company was facing massive business disruptions, including frequent site crashes. Upon partnering with APPSeCONNECT for their Shopify SAP Business One integration, the company was able to ensure seamless operations. It was also able to achieve enhanced revenue.

Click here to read the full case study!

Case Study 2:

AW Rostamani, which is an elaborate conglomerate having its focus on multiple business sectors, including the automotive sector, was able to accelerate business growth by integrating and automating their e-commerce, POS, and backend systems with APPSeCONNECT.

APPSeCONNECT helped the company in integrating Microsoft Dynamics NAV and Shopify to achieve seamless business operations. This allowed the company to accelerate business growth and automate all its critical processes.

Click here to read the full case study!

Why Choose APPSeCONNECT Over Its Competitors?

Now that there are multiple companies that are ready to offer you application integration services, you must be wondering why exactly you should go for APPSeCONNECT. Well, we have drawn a table of comparison which will help you in making your business decision:

Feature/Aspect APPSeCONNECT Jitterbit MuleSoft Zapier
Deployment Options Cloud, On-premise, Hybrid Cloud, On-premise Cloud, On-premise Cloud only
Pricing Model Competitive, flexible plans Mid-range pricing Premium pricing Per-task pricing
Custom Connector Development Yes, with visual tools Yes, requires coding Yes, extensive options Limited customization
Real-time Integration Yes, robust real-time sync Yes Yes Limited real-time options
Data Transformation Advanced visual mapping Good transformation tools Comprehensive DataWeave Basic transformation
Scalability Highly scalable architecture Good scalability Enterprise-grade scaling Limited for complex workflows
Technical Support 24/7 dedicated support Business hours support Premium support plans Email/chat support
Enterprise Features Full enterprise suite Good enterprise features Comprehensive enterprise Limited enterprise features
Data Security SOC2, GDPR compliant Standard compliance Enterprise security Basic security measures
Learning Curve Low to moderate Moderate Steep Very low
Best Suited For Mid- to large-sized enterprises, ERP-heavy environments Mid-market companies Large enterprises Small businesses, simple workflows

APPSeCONNECT also has multiple positive reviews on platforms like G2 and Capterra. This proves APPSeCONNECT’s credibility among the competitors.

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Parting Thoughts:

With APPSeCONNECT’s powerful and flexible integration, BIA transformed their fragmented multi-storefront operations into a unified and automated system. The solution not only addressed their immediate pain points but also laid the foundation for a scalable, future-proof eCommerce infrastructure.

Frequently Asked Questions