Web Orders of Shopify when get synced to POS, it can be fulfilled from the POS system and Physical Store. Businesses who have both Physical and Online Store, can have single Order Fulfillment System for all orders. This makes the business cycle easy and efficient. Also Consumers can place order online when Physical Store is closed, later on they can get delivery from Physical Store. So in both cases it is highly beneficial to have web orders fulfilled through Physical Store.