For B2C scenarios, customer will be registered in Magento and the information will sync back to the ERP system. For B2B scenario, new ERP Customer Accounts made can be through APPSeCONNECT.
To enable your Magento store with powerful B2B features, explore B2BMage.
Our integrations are dynamic in nature. The mentioned offerings are the cumulative possibilities of the platform (actual scenarios are specifically organization/business-dependent). For any disparity, please refer to the latest version of the integration brochures.