So, you are going to deploy your business on a platform, which is open to the whole world. An online platform to grow your business. Whenever the business is going to face a whole new community of people and the target customers are not the same anymore you have to think a different way. Till the scenario of an offline business process, it was in your hands only to manage the customers by your own ability of interaction and convincing power with the target customers, but when your whole idea of business is confronting some all-new target customers and there is no one to interact physically with the customers you have to concentrate on the representation. This is where you have to give the priority. In this “Industry 4” business era every business is eager to take their business to a new level of success. So in that first virtual meeting with your customer, you have to make an impact on their mind and that is not so easy in this market of competition. You have to ensure that the representation should be up to the mark as well as with the content. Because without the content or product a very good representation is a futile loss.

Pros of a Custom Theme:

  • Having a custom theme for your own Business defines your thoughts more clearly to your customers. But yes exceptions are there in the scenario of ideas, in some cases you will find that the pre-built theme is just perfect for your business, but in most of the cases, people seek for customized themes to reach to their customers more appropriately.

  • There are absolutely no boundaries for customization. For example, there is a Cap manufacturing company in the US who is offering their Caps customized by their own customers. Customers never deny the sophistication and priorities given to them, and it’s been observed that on an average every customer spends more than one hour in their(company’s) website for customizing their caps. The company is Richardson Sports!

  • Product specific attraction. It’s quite simple that prebuilt themes are not quite compatible with your particular product so sometimes it’s necessary to build it on your own to support your ideas of implementation.


Cons of a Custom Theme:

  • Every good thing has some cons also. So the main problem of a custom theme is cost.

  • Cost is the main problem with a custom theme. And it’s not only in 100$ it’s in thousands of dollars which is quite impossible for small enterprises.

  • Proper resource of development. This is also the main concern. To present some creative ideas and contents through your website it’s always important to have a proper resource(developer) otherwise investing so much amount of money for the theme customization will be futile.

Pros and Cons of a Pre-Built Theme:

  • Pre-Built themes have some really good contents and cost-effective ideas.

  • Platforms like Magento, Shopify, WordPress are offering some very good themes in free which is not customizable but very much effective if you can use them properly matching with your business idea.

  • Pre-Built themes have some very basic features which are not compatible in this kind of competitive market. So you have to look forward.

Final Thoughts:

A solid framework and a reputable platform development can assure you the proper success in your business. Though “SUCCESS” is a relative word but from the point of view of business, Earning revenue is the main concern. And it can be achieved anyway, may it be the content may it be the planning or may it be the representation. So understanding the main business concern is the most important thing for any business strategies. And experimenting has always given something new to the world..may it be good or bad.

Now, you can easily connect your line of business applications like ERP, CRM, Ecommerce store, Marketplace, Shipping, Accounting and POS Systems under one single platform to automate the business process!Integrate-Business-Apps-through-APPSeCONNECT

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