Salesforce Dreamforce 2022Salesforce is back with one of its most awaited annual events, Salesforce Dreamforce 2022 held IRL over 2 days 20th – 22nd September in San Francisco, USA. The event gathers legions of Salesforce users, developers, partners, and enthusiasts to innovate and bring newer technologies to the hands of people. It is one of the largest global software conferences where over 17 different sessions the attendees got hands-on experience with the best technology across the industry, also were the first to know about new innovations, and discover new ways to succeed from anywhere. Time and again it has proven to be an excellent platform for participants to learn, network, and grow with the larger Salesforce community.

If your business is running multiple systems and you want to seamlessly connect all of them with your Salesforce CRM application through a single platform to automate your business processes, then employ the APPSeCONNECT Integration Platform and achieve a noticeable improvement in your business metrics.


Highlights – Salesforce Dreamforce 2022

The event was kicked off with the main keynote by Co-CEOs Marc Benioff and Bret Taylor announcing the shift of Marketing Cloud to Hyperforce for better integration.

It was followed by discussions on how customer 360, the world’s 1st real-time CRM and its powerful innovations benefit customers and users alike with its technology across the Salesforce ecosystem to drive productivity, efficiency, and innovation by delivering automated, intelligent, real-time experiences. The event saw some of the latest innovations in Advanced Resource Management. From optimized resource plans to scalable skills management, technology is transforming how services businesses are deploying talent. Through an interesting session attendees learnt how breakthrough brands are using Marketing Cloud Personalization to efficiently deliver site visits that drive relevant customer experiences at this critical online touchpoint.

Sanjana Parulekar, senior director, Product marketing, Salesforce, talked about bringing the power of personalization at hyperscale to every single part of the business and Salesforce Genie can accomplish all of that by putting real time data into the salesforce platform so you can build those personalized experience that your customers crave, across sales, service, marketing and more.

The incredible story of Ford was shared, and how they reinvented themselves. It is rightly said by Jim Farley, CEO, Ford, that a company doesn’t really think about change unless something happens to it. It was so for Ford and its supply chain issues. They transformed the way they worked with Salesforce Customer 360, and streamlined data, brought real-time personalization by establishing a single source of truth which enabled them to make customer-driven decisions and communicate in an effective way.

Similarly, experiences from L’Oréal were shared and how they personalized beauty with Salesforce Customer 360, they deliver real-time, personalized journeys. It further unlocked rich Insights with CDP and Analytics to better understand and connect with customers by combining data and insights from across systems, followed by the Insider’s Guide to Next-Gen CDP, activating data across sales, service, and analytics.

Dreamforce 2022 brought together an expert line of speakers from all walks of life, ranging from celebrities, activists, and world-class athletes, to inspire the attendees with their stories. Such as Jennifer Hudson, Emmy, 2x Grammy, Oscar & Tony Award-Winning Artist, Matthew McConaughey Academy Award-Winning Actor, NY Times Bestselling Author & Salesforce Brand Partner, Earvin “Magic” Johnson, NBA Legend & Chairman & CEO, Magic Johnson Enterprises, Bono, Co-Founder of One & (Red); Lead Singer of U2; Author of Forthcoming Memoir “Surrender”, Jane Goodall DBE, Founder of the Jane Goodall Institute UN Messenger of Peace, Stewart Butterfield, President & CEO, Slack, to name a few of the speakers.

The most coveted annual event by Salesforce, Dreamforce 2022 went by in the blink of an eye but gave us actionable insights from industry leaders and innovators, in-depth knowledge, innovations, and learning. Team APPSeCONNECT is eagerly waiting for the next Dreamforce with bated breath.

Till then, stay safe, stay connected

If you have multiple business applications running in your business and want to seamlessly connect your entire software stack under a single, intelligent, and secure platform to automate your business processes, implement APPSeCONNECT’s robust integration connectors and achieve exponential growth in your business.