CUSTOMER STORY
Time House Company
Witness How Time House Company Achieved Smooth Omni-channel Operations with SAP B1 SL and Unicommerce Integration
The Story of Time House Company
Time House Company launched in Dubai in 2011. They sell watches, bags, luggage, and toys across web, marketplaces, and physical stores. They bring top global brands to customers at fair prices.
The team values fast order handling and clear support. They built a lean operation that adapts quickly to new demands. Their mission is to delight shoppers every time.
- Focus on quality, value, and customer care
- Multi-channel reach: web store, marketplaces, retail outlets
- Agile operations to match market shifts
- Lean staff with deep product knowledge
- HQ in Dubai serving the wider Middle East
Scaling Multi-Channel Retail with Smart Integration
By mid-2023, Time House saw orders surge from multiple channels. They used Unicommerce for sales and SAP B1 SL for back-end tasks. Each system worked solo, but syncing data by hand was slow and error-prone.
They ran daily exports and imports to align stock and orders. This took hours and still missed data changes. They also managed complex tax, batch, and transport code rules in spreadsheets.
As promotional campaigns and seasonal sales spiked, their legacy process couldn’t keep pace. Over 5,000 SKUs across three marketplaces and the web store needed up-to-the-minute stock accuracy.
Mis-shipped orders rose, customer inquiries piled up, and manual fixes ate into growth. They needed an always-on integration layer to handle volume, complexity, and rapid market shifts—without extra headcount.
- Real-time updates needed for better stock accuracy
- Custom workflows to match unique business rules
- Automated order and invoice flows
- Batch-level inventory and custom field tracking
- Dynamic GST, SGST, and IGST logic per region
Challenges Faced: Manual, Error-Prone Processes
- Manual Data Handling: Teams spent 10+ hours weekly on data entry.
- Complex Fulfillment Logic: Excel macros decided order types and often failed.
- Flexible Tax Rules: Region-based GST, SGST, IGST rules changed frequently.
- Batch and Inventory Tracking: Line-item batch numbers and transport codes lacked automation.
- Connector Limits: Old tool had no retries, causing repeated crashes.
Unicommerce and SAP Business One SL Integration
Strategic Integration with APPSeCONNECT
Time House vetted market iPaaS options. They chose APPSeCONNECT for its low-code design and robust connectors. They needed a partner that matched their growth goals.
The APPSeCONNECT team ran workshops to map out every rule. Field mapping, error handling, and custom logic were top priorities. They saw a clear ROI in reduced manual work.
- Low-code ProcessFlow designer for quick builds
- Out-of-the-box Unicommerce and SAP B1 SL connectors
- Flexible data transforms to bridge system gaps
- Built-in retry mechanisms and alerting
- Ongoing support and regular platform updates
The Implementation Journey: A Smooth Transition
Phase 1: Discovery and Workshops
The team held deep-dive sessions to capture every business rule. They mapped order states, stock thresholds, tax zones, and custom transport codes. API limits and peak-load scenarios were documented to ensure stability.
Phase 2: Build, Test, and Iterate
Developers configured ProcessFlows for order, invoice, customer, and inventory sync. They ran iterative cycles of user-acceptance testing, performance tuning, and error-handling refinements. Each sprint closed critical gaps and improved throughput.
- Two full weeks of sandbox testing and fine-tuning
- Automated test scripts to validate data consistency
- Performance benchmarks to handle 1,000+ orders per hour
- Exception workflows for rapid issue notification
Phase 3: Go-Live and Training
They scheduled a silent go-live over a low-volume weekend. Cutover scripts moved historical data. By Monday, every new order flowed automatically. The APPSeCONNECT team then trained users on live dashboards, helped set up alert thresholds, and shared quick-reference guides for ongoing monitoring.
- Zero downtime cutover over one weekend
- Hands-on training on live dashboards
- User guides and quick-reference sheets
- Post-go-live support for rapid issue resolution
Results and Future Growth: Embracing New Retail Possibilities
Within the first month, Time House saw major gains. Manual data tasks dropped by 80%, freeing 20+ staff hours weekly. Orders now sync in under two minutes. Inventory accuracy rose, preventing stockouts and backorders.
Tax calculations moved out of spreadsheets into the platform. Billing cycles sped up as AR invoices auto-generated. On-time deliveries climbed by 15%. Customer satisfaction rose by 10 points as errors fell to nearly zero.
Time House now plans to add two new marketplaces next quarter. They also intend to roll out mobile-friendly dashboards for field teams. They feel confident expanding without worrying about data lags.
- 80% reduction in manual data entry
- Sub-2-minute sync across systems
- Improved on-time delivery by 15%
- 10-point lift in customer satisfaction
- Foundation for next-phase omni-channel growth
APPSeCONNECT’s Customized Integration Solution for Time House Company Offered:
- Order Sync: Automated Sales Order or AR Invoice creation.
- Invoice Sync: Real-time AR invoice flows for completed orders.
- Customer Sync: Instant customer record creation in SAP.
- Inventory Sync: Live stock updates from SAP to Unicommerce.
- Conditional Filtering: Process orders based on stock and status.
- Tax Engine: Automated GST, SGST, and IGST logic by region.
- Batch Tracking: Line-item batch number handling and transport codes.
- Field Transformation: Flexible data mapping between systems.
Why Choose APPSeCONNECT?
Here’s How APPSeCONNECT is Your Best Fit Too!
- Next-gen low-code/no-code platform for rapid integration design.
- Pre-built connectors with proven reliability across industries.
- Custom workflows designed by seasoned integration experts.
- Bi-directional, automated sync for orders, inventory, and customers.
- Built-in tax and batch management features for compliance.
- Real-time dashboards with exception alerts and performance metrics.
- Security-first architecture with AES-256 encryption and ISO 27001 compliance.
- Scalable microservices design that adapts to peak-volume events.
- Embedded analytics to uncover process bottlenecks and growth opportunities.
- Dedicated post-implementation support, continuous updates, and roadmap alignment.
About the Company
Time House Company serves the UAE and beyond. They sell watches, bags, luggage, and toys across web, marketplaces, and stores. They focus on efficiency, quality, and honest service. Their lean team now handles thousands of orders monthly. They plan to add two marketplaces and mobile dashboards soon. They aim to keep delighting customers as they grow.
Dubai, UAE
Retail and Distribution
50–200 employees
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