APPSeCONNECT Synchrony 2023APPSeCONNECT recently hosted its highly anticipated annual event, SYNCHRONY 2023, on the 7th of April at Altair in Kolkata. SYNCHRONY was a platform that highlighted the great achievements made by APPSeCONNECT over the past fiscal year, while also providing an opportunity to talk about groundbreaking innovations and learn about the latest product developments. Additionally, all team members were updated on business partners, gained valuable customer insights, and helped new team members sync with the company. This year’s event was the biggest yet for APPSeCONNECT and provided an excellent opportunity for attendees to engage with industry experts and leaders. Let us take a closer look at the highlights from SYNCHRONY 2023 and the significant milestones achieved by APPSeCONNECT in the past year.

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What is the All New APPSeCONNECT?

APPSeCONNECT is a powerful Business Process Automation (BPA) and integration platform that helps organizations to streamline and automate their business processes by seamlessly connecting their isolated business applications and data silos. With APPSeCONNECT, businesses can accelerate their growth by eliminating manual data entry and improving operational efficiency. By automating processes such as data synchronization, order management, inventory management, and customer management, APPSeCONNECT empowers organizations to optimize their resources, increase productivity, and reduce costs. Moreover, APPSeCONNECT provides real-time visibility into business operations, enabling organizations to make data-driven decisions and achieve greater customer satisfaction. APPSeCONNECT offers a comprehensive solution to help businesses drive digital transformation and accelerate their growth.

Insights from the Leader: Key Takeaways from the CEO Keynote

The opening keynote at SYNCHRONY 2023 was a powerhouse of insights and learnings into achieving critical milestones and growth targets. The keynote by Atul Gupta, the CEO, and co-founder of APPSeCONNECT, aligned all the team members, from veterans to newcomers, with the learnings from the past year and the future that is envisioned. The keynote also offered invaluable lessons on business structure, goal setting, and customer experience that can help businesses thrive in a competitive market.

With the new learnings and focus of APPSeCONNECT, the future will be customer-centric where the greater emphasis will be on reducing customer friction when using APPSeCONNECT, a crucial aspect for improving the customer experience. A greater focus on customer needs and preferences and providing a seamless experience will not only improve customer satisfaction but also help to attract and retain customers in the long run. With a greater dedication to a more stable and easier-to-use platform for product-led growth and to building deeper customer relationships, expect only to witness the robustness of the platform and the expertise of the APPSeCONNECT team to achieve hypergrowth in the years to come.


Shailendu Verma, co-founder of APPSeCONNECT also chimed in virtually, to share his insights and offer inspiration to all the new and old members of APPSeCONNECT. The past year of learning and innovation has transformed APPSeCONNECT into a SaaS company that can deliver on a global scale making the platform more powerful than ever that can offer consistent solutions to customer challenges.

The team at APPSeCONNECT continues to seek new inspiration with an aim to reach newer and greater milestones. Developing a brand requires a significant amount of expertise, persistence, and consistency. APPSeCONNECT acknowledges its integration experts who relentlessly strive to deliver the standard of excellence that APPSeCONNECT’s customers anticipate and deserve, by commemorating their achievements.

The Power of Teamwork: Highlights from the Team

Following up on the keynote speech, each team presented informative departmental dashboards that provided valuable insights into the various departments. The departmental dashboard was kicked off with a presentation from the Product Engineering team, presented by Mr. Samarendra Ghosh, VP of Product Engineering at APPSeCONNECT. With the motivation of “Let’s create a product our customers love,” the team has evolved the platform through data-driven decisions from customer insights on a case-to-case basis. With that insight, the team brought in several breakthrough features ranging from automated upgrades, faster application setup, centralized credential management, and self-service support portal to 35 newly launched ready-to-use integration packages for all leading business applications.

Next up was the Marketing team’s dashboard, presented by Ms. Jhilik Dasgupta, VP of Marketing, which brought a new level of enthusiasm to the event with a Star Wars-themed presentation. The team demonstrated their proficiency in using the value proposition canvas to identify the ideal customer profile based on the learnings from SaaSBOOMi Cohort 2022. The presentation was filled with discussions on what ICPs are, how to identify customers based on their required Jobs To Be Done (JTBD), and how APPSeCONNECT achieved milestones such as getting featured on the G2 grid for E-Commerce Data Integration and Business Process Management. The team also highlighted how they shared their knowledge by hosting insightful webinars and their learnings from different industry events. Future strategies and plans were also highlighted, giving everyone a glimpse into the exciting strategies the team has in the pipeline.

Following up on the Marketing dashboard, Mr. Subhajit Goswami, VP of Business Development showcased their latest achievements in their presentation, which included the onboarding of several big-name customers such as Smith & Wesson and US Tobacco. The Sales team also shared their new and engaging pre-sales strategies that have resulted in an increased number of total engagements and lead conversions. It was incredible to hear about the number of new customers added to their portfolio and the 2x growth in deal size. The Sales team’s presentation was not just about their current achievements, but it also highlighted their future goals and how they are continuously evolving to meet the ever-changing market demands.

The Customer Success presentation was up next, hosted by Mr. Abhijit Paul, VP of Customer Success Onboarding, showcasing all the strategic brands that have connected with APPSeCONNECT over the past year and how they helped deliver customer success. The presentation highlighted the team’s achievements, such as the total hours of dedicated support provided to customers, revenue contribution, and 40+ projects with fast-track onboarding. The team’s efforts in generating opportunities through business requirement discussion and educating customers about the benefits of Business Process Automation (BPA) were also highlighted.

Followed by the Product Delivery team’s presentation, Mr. Md. Riaz, VP of Customer Success, took to the stage and showcased the team’s customer retention strategies, focusing on the top customers that have been with APPSeCONNECT from the critical stage. The presentation highlighted the team’s impressive customer retention rate, the total revenue achieved during the fiscal year, and net dollar retention through recurring revenue. The presentation was truly insightful and highlighted the importance of building strong relationships with customers and delivering exceptional service.

A wonderfully detailed dashboard was presented by Mr. Sanjib Adhikar on IT & Support and was a commemoration of the technical successes achieved by the IT team. The presentation showcased the team’s impressive technological milestones and their unwavering commitment to providing the best IT support possible. The biggest highlight of the presentation was APPSeCONNECT’s achievement of becoming ISO 27001:2013 certified, which is a testament to the IT team’s dedication to ensuring the highest level of data security for customers. The presentation also highlighted the team’s efforts in constantly improving the IT infrastructure and staying updated with the latest technological advancements.

Last but not least, Mrs. Sagorika Sanyal, VP of Human Resources, presented a fascinating presentation at SYNCHRONY 2023, highlighting the benefits brought on through the implementation of a more focused workflow throughout the organization. The presentation also highlighted the diversity within the company and the team’s commitment to creating an inclusive work culture. The internal cultural events held within the organization were also showcased, and it was inspiring to see the team’s efforts to create a positive and engaging work environment.

Powering Fun and Connections: Lunch and Games at SYNCHRONY 2023

With the departmental dashboards concluding, APPSeCONNECT made sure to incorporate fun elements throughout the day. The lunch at Altair was the perfect opportunity for everyone to unwind and connect with each other after the exciting departmental dashboard presentations. The sumptuous lunch brought together a wide array of delectable dishes that catered to everyone’s taste buds. The lunch provided the perfect platform for networking, and people took advantage of the opportunity to connect with their colleagues, exchange ideas, and build new relationships.

After a sumptuous lunch, the SYNCHRONY 2023 conference took a fun-filled turn with an exciting games session that got everyone pumped up. The games were a great way to unwind and take a break from the conference sessions while fostering team bonding. From quizzes to guessing games, the gaming session tested every team member’s knowledge of the SaaS industry and their quick wits. APPSeCONNECT’s Hyderabad team also joined in virtually, to be part of the fun-filled game session.

The games session was followed by the much-anticipated award ceremony that recognized the hard work and dedication of all APPSeCONNECT team members. The veterans were awarded for their long-term dedication and for bringing APPSeCONNECT to where the company is today, to the newcomers who continue to show unparalleled zeal towards learning and bring new energy to the team.

The “Galactic Gratitude” awards were presented to all the veteran team members that have throughout the years shown exceptional dedication and skills in their respective fields towards the growth of the company.

Next up, the “Rockstar Rookies” were awarded to all the newcomers in the team that have shown the talent and potential to take up higher responsibilities.
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The “Hotshot Hustler” awards were presented to highly skilled team members who work aggressively to achieve goals within deadlines.


The next category of award, “Learning Jedi” was awarded to the fast-learning team members who have shown persistent enthusiasm towards continued learning and refreshing their knowledge.


Alongside these awards, “Recognition Awards” were also presented to team members based on their distinguished achievements across their respective departments.


A commendation was given to the “Testimonial Troopers” team members who demonstrated exceptional persuasion skills by bringing in compelling testimonials that highlighted the successful outcomes customers have attained through the use of APPSeCONNECT.


Finally, a “Peer-to-Peer” award session also took place where team members were recognized for their more unique and quirkier traits based on popular choice.

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The organizing committee was also awarded for their efforts in delivering an exciting and engaging event!

Organizing Committee

The games session and award ceremony were a perfect way to break the monotony of conference sessions and recognize the team’s efforts. It was a moment of joy and celebration, and everyone left feeling energized and motivated to achieve even greater heights in the future.

Looking Back and Moving Forward: SYNCHRONY 2023

SYNCHRONY 2023 was a resounding success and a true testament to the relentless efforts and dedication of the entire APPSeCONNECT team. From the insightful keynote sessions to the engaging workshops and games, the conference was a perfect blend of learning, collaboration, and fun.

The event showcased the company’s milestones and achievements, highlighting the team’s hard work and commitment to delivering exceptional service to customers. The presentations by different departments, such as Marketing, Customer Success, and Technical Support, demonstrated the team’s expertise and their contribution to the company’s growth.

SYNCHRONY 2023 was a memorable event, and it highlighted the company’s strengths, achievements, and future goals. It was an opportunity to celebrate the team’s success and inspire them to achieve even greater heights in the future. We look forward to the next annual event and the continued growth and success of APPSeCONNECT.

Looking to get started with automation for all your business processes? Seamlessly integrate and automate your entire software ecosystem under a single, intelligent, and secure Business Process Automation platform through APPSeCONNECT’s robust integration packages and achieve exponential business growth.