Are you new to launching your e-commerce business? Know that at times things can turn out to be overwhelming for you. And to add to that, building your first venture on Shopify can turn out to be daunting.
However, the good thing is that there are platforms like TemplateMonster.com that can save you from making some serious mistakes. Such platforms will give you access to the most scalable and trendy website templates. But that is not all. Instead of looking for the quick fixes (which of course would cost you in one or the other way), know about the common mistakes you can possibly avoid.
Top 10 Mistakes that could Take a Toll on You:
1. Keeping Default Settings for Meta Tags/ SEO
Every blog post, page, product, and the page is crucial, hence, should be inserted into manual Meta tags for SEO. When editing a page or product collection, scroll down your page and you will find an “Edit website SEO” option, click on it to edit the Meta information. If you don’t do so, it will use the first 160 characters from your page, product, or collection by default for the title. SEO optimization is crucial for best results and better user experience.
2. Non-Uniform Theme Color
All the colors in your Shopify theme should match with your store. Double check the color consistency of your shop. For example, all the clickable links to your site should feature the same color. You can easily miss a setting that isn’t being displayed due to the current configuration of your site, or that might show up later when the setting is changed. Review all the selections of your site carefully, while ensuring consistent shopping experience for your users.
3. No Logo – No Branding
The logo of a Company can either make or break its image in the market. Even if you launch your website on a grand scale, your brand will fail to gather a huge number of customers if it doesn’t have a logo. Get a professionally designed logo for quick recognition of your business. Look for some potential and cost-effective options for making a logo. You may also consider hiring a professional for the same.
4. Improper About Us / Contact Page
Undoubtedly, About Us, page tops the list of most visited parts of a site. Even then, its importance is ignored by most of the merchants. Well, you will be doing a grave mistake if you don’t introduce your business to your prospective customers. The About page of an online business should have everything needed to highlight the mission and vision of the Company. Location details and email address are next important things to be added to the site. It is to build loyalty and trust with the customers in the Company.
5. Not Making Use of Newsletter Subscriptions Wisely
Newsletter form of your site should be user-friendly. Most of the Shopify themes feature newsletter signup. The older themes feature a spot for inserting the subscriber list URL collected from mail chimp. For MailChimp, simply need to install the MailChimp application from the Shopify application store and follow the steps to sync it with the MailChimp account. Ideally, create separate lists for a different type of customers so that it’s easier for your reach them in the future.
6. In-efficient Checkout Page
With Shopify, you have limited customization options for checkout pages. It is therefore wise to test the checkout pages of your site by using it yourself as a customer. It is crucial to make sure that the checkout process is easy. As far as possible, keep the look of checkout page should be similar to the other pages of the site. Also, the fonts of your page should be same as in the rest of the site. Overall, the checkout page should not feel like an odd extension of the store.
7. Going Overboard with the Fonts
With so many selections of fonts to choose from, it is daunting to find the right kind of font for your store. It is best to shortlist only one or two fonts so that it’s easier to choose one that perfectly fits your store. With options like letter spacing, thin, bold and regular, a single font will allow you to create a variety of looks. Keep fewer font styles to give a well-designed and polished look to your site.
8. Ignoring Soft Launch of Your Site
Don’t consider the grand online opening of your site right away. Go for a ‘soft launch’ of your online shop where you tell only to a limited number of people about your site going live. This will give you an added advantage as you can use their feedback and make small tweaks to your site accordingly. You can advertise your site hard after you are satisfied with the performance of your newly created shop then.
9. Not Setting-up Multiple Payment Methods
Make sure you set up multiple payment options to increase the value of your online store. This is also important for the complete satisfaction of your customers. Setting limited payment options could result in lower sales because the customers might abandon the cart due to payment issues. A number of payment methods not only ensure the confidence of the customers in the Shopify store but also result in increased conversions.
10. Ignoring Mobile Apps
Mobile apps are important to keep the prospective customers engaged. With proper marketing, you can easily increase your mobile traffic and make your shop popular among a huge number of people. So, consider launching the mobile application of your business along with the launch of your online shop.
Seek a professional’s help if you aren’t confident enough to start your Shopify shop all by yourself. The professional will meet all your e-commerce concerns expertly. Alternatively, you can look for some reliable platform that can handle the Shopify design and development for your site. Handling Shopify store isn’t easy, so having a guide on your side will make it easier for you get through the whole process easier.
Now, you can easily integrate your Shopify Store with the back-end ERP, CRM and POS Systems to automate the business process!
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