Bigcommerce merchants got an opportunity to drive more sale on Facebook. This SaaS based ecommerce platform now supports checkout option on Facebook Pages. With the launch of this feature store owners can use Shop sections on their Facebook Pages and can check out from there. Additionally, Bigcommerce merchants can install the Facebook pixel, synchronize their product catalog and use advanced advertising products to improve sales on Facebook.
“Social connections and online shopping are two of the most fundamental cases in the internet. However, retailers have struggled to leverage the two in a way that makes sense for their customers.”
said Jimmy Duvall, Chief product officer of BigCommerce.
Now Bigcommerce merchants do not need to edit any code and instead they can install the Facebook pixel across the entire website. Once installed, shop owners can run the cross device advertising campaigns using “Facebook Dynamics Ad”
Benefits which Bigcommerce merchants derive through this tool :
- Effective campaigns : Once the campaign is set up, there is no need of creating individual ads and instead sellers can use unique creative ads to promote all products.
- Campaign optimization : The campaigns are automatically optimized according to the target audience which will benefit the seller’s business.
- Better conversion rates : One can get the best tracking results which matters most to the people viz Sales, Registrations, Leads, newsletter sign ups etc. These actions result to the Facebook advertising campaigns.
- Advanced remarketing : Retargeting is very important for customer acquisition. This increases the number of visitors to your website.
BigCommerce has additionally extended its support for Facebook Shop areas on Pages, permitting customers to buy from BigCommerce traders directly on Facebook. All Facebook requests are consequently synchronized with the retailer’s online store. Bigcommerce Merchants can arrange checkout for Shop segments on Pages starting today through the BigCommerce Channel Manager.
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