Why merchants would be interested to integrate Lightspeed Retail and Shopify eCommerce?

Customer Account management in both POS and eCommerce, helps merchants as well as consumers to keep track of customers

Orders of eCommerce if transferred to POS then a centralized method for order fulfillment can be utilized, this reduces shipment cost for merchant

Centralized Stock Distribution, Web Orders can be fulfilled through Physical Store’s warehouse

Centralized Stock Procurement, stock filled in POS will reach to eCommerce and less chances that consumers will see Out Of Stock