Arindam Chakraborti | APPSeCONNECT
Arindam Chakraborti
Author Archives: Arindam Chakraborti

7 Killer SEO Tips For Your Magento 2 Ecommerce Store

7-Killer-SEO-Tips-for-your-Magento2-eCommerce-Store

Those who are used to the Magento platform for their online business purpose are already aware of the fact that Magento 2 is a highly search-engine friendly platform, which means your online store can rank easily in SERP (search engine results page) with minimum optimization efforts and maximum benefits from sales and revenue point of views. Check out these SEO Tips for your Magento store to rank higher in the Search Engine Results Page!

Continue reading

5 SEO Tools & Software To Consider For B2B Lead Generation

Top-SEO-Tools-&-Softwares-for-B2B-Lead-Generation

Does your Business-to-Business (B2B) organization suffer from less number of leads? Are you seriously worried to get more leads for your company, which will potentially help your business to grow through proper sales conversion? B2B lead generation may seem to be very difficult but actually, it is not so. Here are the Top 5 SEO Tools for every B2B marketer!

Continue reading

3 Easy Steps to Increase Conversion of your Prestashop Store by Upto 30%

Increase-Conversion-of-your-PrestaShop-Store

Do you have an online E-commerce store made up of PrestaShop’s FREE Shopping Cart Software? Are you still upset with the Conversion Rate of your Store? Check out these 3 Easy Steps to Increase Conversion in your PrestaShop Store!

Continue reading

5 Effective B2B Marketing Trends in 2017 to Boost ROI of your Ecommerce Business

B2B-Marketing-Trends-2017

Business To Business (B2B) Industry is evolving with a great pace. Though business-to-business is a decade-old concept, the recent growth has experienced some significant changes in strategies and their implementation, which has been resulting in huge growth of the E-commerce industries. Check out some of the strategies that are trending & which one should be focusing on in 2017 if they want to stay ahead of their competitors.

Continue reading

Team APPSeCONNECT Witnessed Hackathon 2017 in their New Office Space

APPSeCONNECT-Hackathon-2017-1

Hackathon 2017 – yet another efficacious event by APPSeCONNECT took place a few days back. A mammoth 35 hours of serious work including coding/designing/marketing that takes place every year at InSync to evaluate the overall product functionalities and offerings get into proper places. This year, the whole APPSeCONNECT team was divided into 16 teams, with each team of 3 members. The total number of participants were more than 48, as very few teams had more than 3 members involved. Each team was assigned with a specific task before the start of this event and were asked to complete in due time.

Continue reading

7 Prolific B2B eCommerce Lead Generation Strategies to Double the ROI of your Business

B2B-eCommerce-Lead-Generation-Strategies

Are you in B2B E-commerce industry for a while now but facing lead-lack? Are you engulfed in deep worry for finding solutions to get rid of this situation? Are you putting all your enthusiasm to do anything mad to give a real boost to increase the number and quality of your leads in a real sense? Don’t worry. Here are the 7 result-oriented marketing strategies which you can explore.

Continue reading

How the ROI of your eCommerce Business gets Boosted with Google AdWords

Boost-ROI-Ecommerce-Business-Google-AdWords

“AdWords isn’t for small businesses” – this slogan is already heard by all marketers, but surprisingly it becomes a myth. But how it helps your SMEs or enterprises for prolong feasible growth, is todays topic for discussion. Once you go properly through this article, you will get significant insight about the ability of this Google marketing platform to empower your eCommerce business, at the same time you will understand some stiff challenges as well.

Continue reading

Top 15 Ecommerce Quotes from Successful Entrepreneurs

Top-15-Ecommerce-Quotes -Successful-Entrepreneurs

When it’s all about the evolution of e-Commerce industry in last 20 years and so on; It is just like digging a small pond so deep that it turns into a river. The retail business has completely changed and jumps over the top of the industry niche due to the revolution of eCommerce. Thus, it’s proven to be a big threat to traditional malls as well. Here are the top 15 eCommerce quotes from successful industry leaders!

Continue reading

Team APPSeCONNECT Exhibiting at Meet Magento Croatia 2017

Do you belong to eCommerce industry with expertise in Magento development? If ‘YES’, then you probably have heard about ‘Meet Magento’ – a common name for community-driven events. Meet Magento helps Magento eCommerce platform expand the market to a great extent and also supports internationalization of the same. This event is the actual place where you can get the latest Magento news, discuss ideas and best practices related to eCommerce.

Continue reading

9 Customer Experience Trends to Know About in 2017

9-Customer-Experience-Trends-2017

Customers to any business – either online or offline, are most precious part…..isn’t it? If you are in a business with a pool of satisfied customers, you are in the happy phase and brighter side of business ecosystem. But how you actually treat the most integral part of your business? Have you ever thought of this? If ‘YES’ then you are ahead of your competitors, but if ‘NOT’ then we are sharing the customer experience trends below.

Continue reading