CUSTOMER STORY

DIGI TECH

DIGI TECH: Faster Orders, Accurate Inventory, and Smoother Operations with APPSeCONNECT

How DIGI TECH Connected SAP Business One, Magento 2, and Amazon Seller Central to Run a Cleaner, Faster Operation with APPSeCONNECT.

The Story of DIGI TECH

DIGI TECH is a Dubai-based online retailer focused on professional filmmaking, photography, broadcast, and audio equipment. Founded more than 9 years ago by a group of technology enthusiasts, the company has grown into one of the UAE’s trusted names for high-quality creative gear. Their customers include filmmakers, photographers, videographers, broadcasters, and content creators who need the right equipment and need it fast.

With over 1,500 products from more than 50 globally recognized brands including Blackmagic, Canon, and Sony, DIGI TECH covers everything from digital cine cameras and lenses to lighting rigs, stabilizers, drones, audio systems, and studio accessories. Their website, digitech.tv, is built to make shopping easy with features like live search and product filters.

As their order volumes grew across both Magento 2 and Amazon Seller Central while their back-end operations ran on SAP Business One, keeping all three systems in sync became a serious operational problem. That is where APPSeCONNECT came in.

A Growing Business, a Growing Problem

DIGI TECH had built a solid eCommerce presence across two major sales channels, their own Magento 2 store and Amazon Seller Central, while running core business operations through SAP Business One. As long as order volumes stayed manageable, the team could keep up. But as the business grew, the gaps between systems became harder to ignore.

Orders from Magento and Amazon had to be manually entered into SAP. Inventory had to be updated by hand across channels. Pricing changes required individual updates on every platform. Customer records needed to be created or updated manually. The team was spending more and more time just keeping data in sync, time that could have gone toward serving customers or growing the business.

What DIGI TECH needed was an integration that would connect all three platforms and keep data flowing automatically, without human intervention at every step.

The Challenges

As DIGI TECH scaled its online operations, three key problems kept surfacing.

1. Manual Order Processing Across Multiple Channels

Before APPSeCONNECT: Orders from Magento 2 and Amazon Seller Central were being pushed into SAP Business One by hand. With two active channels and a large product catalog, this created constant pressure on the operations team.

Impact:

Slower order fulfillment: Manual entry added delays between when an order was placed and when it was actually processed.
Higher error risk: Typing mistakes and missed entries led to order discrepancies.
Team bottlenecks: Staff had to focus on data entry instead of handling more meaningful work.

“Our team was constantly entering orders by hand. It wasn’t just slow, it was an accident waiting to happen.”

2. Inventory Visibility Was Always Behind

Before APPSeCONNECT: Stock levels in SAP Business One were not automatically reflected on Magento or Amazon. This meant customers could place orders for items that were already out of stock or listed at wrong quantities.

Impact:

Overselling: Products appeared available online even after stock ran out.
Customer frustration: Orders were being cancelled or delayed after purchase.
Staff workload: The team spent hours each week manually reconciling inventory across platforms.

“We had no reliable way to know if what was showing online matched what was actually in our warehouse.”

3. Pricing Mismatches and Inconsistent Customer Data

Before APPSeCONNECT: Price updates and special pricing arrangements had to be updated separately on each platform. Customer records and guest orders from Magento also had to be manually created in SAP.

Impact:

Pricing errors: Customers sometimes saw outdated pricing on products.
Duplicate or missing records: Guest customers and business partners were not always correctly created in SAP.
Operational gaps: Special price agreements were at risk of not reflecting accurately on the storefront.

“Getting pricing right across three systems at the same time was a constant struggle. Something was always off somewhere.”

The Solution: APPSeCONNECT's Integration for SAP B1, Magento 2, and Amazon Seller Central

APPSeCONNECT built a direct, automated integration between SAP Business One and both of DIGI TECH’s sales channels, Magento 2 and Amazon Seller Central, covering all the critical data flows.

1. Automated Sales Order Synchronization

After APPSeCONNECT: Orders placed on Magento 2 and Amazon Seller Central are now automatically sent to SAP Business One. Guest customer orders from Magento are also handled without any manual creation step.

Outcome:

Orders flow directly into SAP as soon as they are placed, with no waiting period.
Order data accuracy improved across the board, with no more manual entry errors.
The operations team shifted focus from data entry to actual order management.

“Orders come through on their own now. We don’t have to touch them before they’re in SAP. It just happens.”

2. Real-Time Inventory Sync Across All Channels

After APPSeCONNECT: Inventory levels in SAP Business One are automatically pushed to both Magento 2 and Amazon Seller Central. Stock counts stay accurate across all platforms at all times.

Outcome:

Customers always see current stock availability and overselling became a thing of the past.
The team no longer needs to manually update product quantities on each channel.
Stock discrepancies dropped and fulfillment accuracy improved.

“Stock levels are accurate everywhere now. We’re not worrying about selling something we don’t have anymore.”

3. Accurate Pricing and Business Partner Management

After APPSeCONNECT: Price updates and special pricing are automatically synced from SAP Business One to Magento 2 and Amazon Seller Central. Business partner records are also created and updated automatically, and invoices and shipment data are synchronized without manual work.

Outcome:

Pricing stays consistent across all channels at all times.
Customer records in SAP stay up to date without the team having to manage them manually.
Shipment information flows back to the relevant platform automatically, keeping customers informed.

“We set a price in SAP and it shows up correctly everywhere. That’s how it should have always worked.”

The Implementation Journey

The APPSeCONNECT team worked closely with DIGI TECH to understand their existing workflows and set up an integration that covered all active data points across SAP Business One, Magento 2, and Amazon Seller Central.

The connection was configured to handle the full scope of both integrations, from simple product sync and price updates to more specific requirements like guest customer order handling and special price synchronization. The setup was done with minimal disruption to day-to-day operations, and DIGI TECH started seeing results quickly after go-live.

The Results & Impact

The changes were felt across the business in a short time.

Faster Order Processing: Sales orders from both Magento and Amazon now flow into SAP Business One automatically, cutting processing time and removing manual steps entirely.
Accurate Inventory Across Channels: Real-time stock sync means customers see correct availability on both platforms and overselling is no longer an issue.
Consistent Pricing: Price and special pricing updates made in SAP reflect on the storefront and marketplace without delay or manual effort.
Cleaner Customer Data: Business partner creation and guest order processing are automated, keeping SAP records accurate without extra work from the team.
A Team That Can Focus: With repetitive data entry out of the picture, DIGI TECH’s internal teams can now direct their time toward customer support, product management, and business growth.

“It’s not just about saving time. The whole operation runs cleaner now. Orders, stock, pricing, everything stays in sync on its own.”

Key Highlights

Live integration between SAP Business One, Magento 2, and Amazon Seller Central
Automated order sync from both channels directly into SAP B1
Real-time inventory updates across Magento and Amazon
Automated price and special price synchronization from SAP
Business partner and guest customer record management handled automatically
Invoice and shipment sync built into the workflow
Built to handle growing transaction volumes without adding manual work

Why It Matters

For a business like DIGI TECH, selling across multiple platforms with a large catalog and a technically demanding customer base, having accurate data everywhere at the same time is not optional. A pricing error or a stock mismatch does not just cost a sale. It affects how customers see the brand.

By connecting SAP Business One with both Magento 2 and Amazon Seller Central through APPSeCONNECT, DIGI TECH removed the manual steps that were slowing them down. Their operations became faster, more accurate, and ready to grow without needing more people just to keep data in sync.

About DIGI TECH

DIGI TECH is a Dubai-based online store specializing in professional filmmaking, photography, broadcast, and audio equipment. With over 9 years in the UAE market and a catalog of more than 1,500 products from 50 plus global brands, the company serves filmmakers, photographers, broadcasters, and content creators across the region. Their platform at digitech.tv is designed to make it easy for creative professionals to find and buy the gear they need.