CUSTOMER STORY
Lino BV
Lino BV - From Manual Data Management to Automated Operations with APPSeCONNECT
How Lino BV Transformed Order Processing, Product Synchronization, and Stock Management by Connecting WooCommerce with SAP Business One through APPSeCONNECT.
The Story of Lino BV
Lino BV is a Netherlands-based grower and global supplier of dried flowers, grasses, and natural decorative botanicals. Operating out of Werkendam in the Netherlands and Hürth in Germany, the company serves wholesalers, retailers, and floral designers across international markets.
What makes Lino BV different is their hands-on approach, they cultivate, process, and distribute their products themselves. By blending traditional growing techniques with modern processing methods, they consistently deliver products with vibrant colors and long shelf life. Their range is widely used in home décor, event styling, and floral arrangements, meeting the growing demand for sustainable, low-maintenance decorative products.
As Lino BV expanded its online presence through WooCommerce and continued managing backend operations through SAP Business One (SAP B1), keeping both systems aligned became a daily operational challenge. Sales data, product information, customer records, and stock levels needed to stay accurate across both platforms, at all times.
Growing Business, Growing Data Challenges
Running an international dried flowers business means handling a high volume of orders, frequent stock movements, and constant product updates. Lino BV had WooCommerce powering their online storefront and SAP B1 managing their backend, but the two systems were not talking to each other automatically.
Teams were spending time manually transferring data between platforms, which introduced errors, caused delays, and made it difficult to maintain data consistency across both systems. As order volumes grew, so did the pressure on internal teams to keep everything updated and accurate. Lino BV needed a way to connect both platforms and automate the flow of data, without sacrificing accuracy or control.
The Challenges
As Lino BV’s operations scaled, three core problems became impossible to ignore:
1. Manual Creation of Sales Orders, Quotes, and Invoices
Before APPSeCONNECT: Every sales order placed on WooCommerce had to be manually entered into SAP B1. The same applied to sales quotes and invoices, making the entire process time-consuming and prone to errors.
Impact:
- Processing delays – Orders sat in a queue waiting to be manually entered before they could move forward.
- Data errors – Manual entry introduced mistakes in pricing, quantities, and customer information.
- Team overload – Staff spent a significant portion of their workday on repetitive data entry tasks.
“Our team was constantly catching up with orders. By the time they were entered into SAP B1, the day was already running behind.”
2. Product and Customer Data Out of Sync
Before APPSeCONNECT: Product details and customer information were managed separately in WooCommerce and SAP B1. Any update made in one system did not automatically reflect in the other.
Impact:
- Inconsistent product data – Customers saw outdated information on the website, leading to confusion and trust issues.
- Customer record mismatches – Duplicate or mismatched customer data made order tracking and communication difficult.
- Extra manual work – Teams had to update both systems separately, doubling the effort for every change.
“We had two systems holding different versions of the same information. It was difficult to know which one was correct at any given time.”
3. Stock Levels Not Reflecting Real-Time Availability
Before APPSeCONNECT: Inventory updates had to be done manually, meaning the stock levels shown on WooCommerce were often outdated by the time customers were browsing the site.
Impact:
- Overselling – Customers placed orders for items that were no longer available, causing order cancellations and dissatisfaction.
- Stockout surprises – The warehouse team discovered stock discrepancies only after orders were already confirmed.
- Slower response to demand – Without live stock data, planning and replenishment decisions were based on incomplete information.
“We were selling products we didn’t have. That’s not something you can keep letting happen when you’re trying to build a reliable brand.”
The Solution: APPSeCONNECT's Integration Between WooCommerce and SAP Business One
APPSeCONNECT built a direct integration between WooCommerce and SAP B1 for Lino BV, automating the key data flows that were previously handled manually.
1. Automated Sales Order, Quote, and Invoice Creation
After APPSeCONNECT: Orders placed on WooCommerce are now automatically pushed into SAP B1 as sales orders. Sales quotes and invoices are also created automatically, removing the need for any manual intervention.
Outcome:
- Orders move into SAP B1 instantly, with no delays or backlogs.
- Invoice and quote generation happens without manual steps, saving time across the team.
- Errors from manual data entry are eliminated, making the data in SAP B1 consistently accurate.
“What used to take our team hours every day now happens on its own. The orders are in SAP B1 before we’ve even had our morning coffee.”
2. Continuous Product and Customer Data Synchronization
After APPSeCONNECT: Product information and customer records are kept in sync between WooCommerce and SAP B1 automatically. Any update made in one system is reflected in the other.
Outcome:
- Customers always see accurate product details on the WooCommerce storefront.
- Customer data is consistent across both platforms, making order management and communication cleaner.
- Teams no longer need to make the same update twice in two separate systems.
“We don’t have to worry about which system has the correct product name or price anymore. They’re always the same.”
3. Real-Time Stock Level Synchronization
After APPSeCONNECT: Stock levels are now automatically updated across WooCommerce and SAP B1 in real time. As inventory changes in SAP B1, the website reflects the current availability immediately.
Outcome:
- Overselling is no longer an issue, customers can only order what is actually available.
- The warehouse and sales teams always work with accurate stock data.
- Replenishment decisions can be made based on live numbers rather than lagging manual updates.
“Our stock numbers are always accurate now. It sounds simple, but that one change made a huge difference to how we run the business.”
The Implementation Journey
APPSeCONNECT worked closely with the Lino BV team to set up and configure the integration with their specific workflows in mind. The implementation process focused on mapping Lino BV’s existing processes in both WooCommerce and SAP B1, making sure the automation aligned with how their business already operated.
The integration was built to handle Lino BV’s growing order volumes and product catalog, giving the team confidence that the system would continue to perform reliably as the business grows.
The Results & Impact
The change was felt quickly across Lino BV’s operations:
- Faster, Error-Free Order Processing: Sales orders, quotes, and invoices are now created automatically in SAP B1 the moment an order is placed on WooCommerce, no manual steps, no delays.
- Accurate Product and Customer Data: Both platforms stay in sync automatically, so teams always have reliable data to work with, and customers get accurate information on the website.
- Live Stock Visibility: Real-time inventory synchronization means the right stock levels are always visible on the storefront, putting an end to overselling and last-minute order cancellations.
- More Time for What Matters: With routine data work handled by automation, the Lino BV team can put their energy into expanding the business, building customer relationships, and developing new products.
“The operations are just cleaner now. Everything is connected, and the data takes care of itself. We can actually focus on growing the business.”
Key Highlights
- Direct integration between WooCommerce and SAP Business One
- Automated creation of sales orders, sales quotes, and invoices
- Continuous synchronization of product information and customer records
- Real-time stock level updates across both platforms
- Reduced manual workload and improved data accuracy across all teams
Why It Matters
For a company like Lino BV, operating across two countries, serving international markets, and managing a diverse catalog of natural products, having accurate, connected data is not optional. APPSeCONNECT gave them exactly that: a reliable bridge between their WooCommerce storefront and SAP B1, so that every order, every product update, and every stock movement is handled automatically and accurately.
The result is a business that runs more smoothly today and is well-positioned to handle greater scale tomorrow.
About Lino BV
Lino BV is a Netherlands-based grower and global supplier of dried flowers, grasses, and natural decorative botanicals. With locations in Werkendam (Netherlands) and Hürth (Germany), Lino serves wholesalers, retailers, and floral designers across international markets. The company is known for combining traditional cultivation methods with modern processing to deliver high-quality, long-lasting products used in home décor, event styling, and floral design.
G2 Review:
Headquarters:
Netherland
Industry:
Consumer Goods
ERP System:
SAP Business 1
eCommerce
WooCommerce
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