Webinar: Successful B2B Pricing Strategies with Magento
Magento is one of the most stable and trusted eCommerce platforms available in the industry today which is known to provide excellent B2C eCommerce features; however, there are a number of reasons why Magento is also an exceptional B2B solution as well. Due to the incomparable value it offers to its users, more and more B2B organizations are trying to incorporate online experiences similar to B2C and capitalize on the increasing popularity of digital technology.
To cater to these growing businesses, APPSeCONNECT recently organized a webinar titled “Successful B2B pricing strategies with Magento” which talks about the various B2B pricing strategies with Magento. The key points of the webinar were:
- Why pricing is important for B2B scenarios
- Dealing with different pricing schemes
- Special Price
- Tier Price
- Category Discounted Price
- Item Group Price
- Priorities of B2B pricing
The webinar was presented by Arijit De, senior software engineer at InSync Solutions and a Magento expert – known to ready a Magento website from scratch to delivery. He specializes in B2B business scenarios and is a national level athlete. He has his own website called Code Theatres where he posts different questions and answer to help the growing eCommerce world.
We would like to thank all the attendees who joined this amazing webinar. We hope it was useful. In case you have missed the webinar, you can check this Webinar Recap which we have recorded:
Here are some of the Questions and Answers addressed during the webinar:
1. What is the difference between Item Group specific discount and Customer group specific discount?
Ans – As discussed, item group specific discount refers to the discount offered or applied on specific items or item groups, irrespective of the customer group they are being bought from. On the other hand, customer group specific discount refers to the discounts offered or applied on specific customer groups (eg. Wholesaler) irrespective of what items are being bought.
2. Any major change in pricing model of Magento 1.X and 2.X?
Ans – As of now, there are no changes in Magento 1.X or Magento 2.X. The UI is slightly different but the configuration, the process and the way of working is the same.
3. Will Magento be able to support different prices for logged customers and guest customers as a default feature?
Ans – If you are comparing logged in customer and guest customers, you can only manage the tier pricing – this is the only default way.
4. Can period discounts be applied specifically to a few customers?
Ans – Yes, it is possible but it is not a default feature of Magento. This however comes with our extension and is very easy to manage.
5. What is tier price?
Ans – Tier price is basically a discount policy where you provide the discount on the basis of quantity bucket.
To know more and follow the webinar in detail, watch the video above. Here is the Webinar SlideShare for you:
APPSeCONNECT is a smart and robust business application integration platform that seamlessly connects Magento eCommerce with a host of other applications to streamline operations and facilitate the free-flow of data across various platforms. With moving in the region of iPaaS, APPSeCONNECT proves to be a best-in-the-class platform that easily connects systems to collect data under the same roof.
Now, you can easily sync your Magento store with the back-end ERP/CRM system to automate the business process!
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